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Jun. 5, 2013

 




NAA News


Public Policy


NAA tracks latest developments in push for federal shield law
A top public policy priority for NAA is enactment of a federal shield law that would enable journalists to protect confidential sources when subpoenaed in criminal and civil cases. In the wake of recent scandals involving the Justice Department's secret seizure of phone records that swept in communications of more than 100 Associated Press journalists, and the monitoring of Fox News reporter James Rosen's personal e-mail and cell phone records, this legislation is critical to protecting the free flow of information and the public's right to know. A new Web page tracks ongoing developments and also provides NAA members with access to shield law resources, including an op-ed by NAA CEO and President Caroline H. Little.
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Advertising


Ray Chelstowski to lead Newspaper National Network LP
Ray Chelstowski has been named chief executive officer of the Newspaper National Network LP, a private partnership owned by 25 of the largest U.S. newspaper companies and administered by NAA. Chelstowski, former senior vice president/national sales and marketing of Digital First Media, is a board director at large of the American Advertising Federation. At Digital First Media, he was responsible for more than $100 million in national advertising revenue against a portfolio of 800-plus print and digital platforms. He also has served as U.S. publisher of The Newsweek/Daily Beast Co. and publisher of both Entertainment Weekly and Rolling Stone.
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Events


Webinar offers insights from latest 'How America Shops and Spends'
Learn about the detailed findings from the latest edition of NAA's "How America Shops and Spends" study in a webinar at 2 p.m. ET June 11. This research is designed to help advertisers understand current dynamics of consumer shopping and how that activity interacts with advertising media.
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Webinar series looks at scan-based single-copy innovations
The first session of this series, scheduled for 2 p.m. ET June 13, is devoted to developments in scan-based trading. The webinar focuses on NAA's latest research study of more than 300 newspapers and how they are adapting to the evolving retail model.
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Speakers at API mobile session include ESPN, Boston Globe leaders
ESPN and The Boston Globe are seeing major traction from mobile products. Hear leaders who have shaped these strategies discuss how their companies use mobile to engage audiences in new ways at "Future of Mobile" on June 17 in Boston. This Transformation Tour event is presented by the American Press Institute with The Poynter Institute. Attendees also receive an exclusive tour of the MIT Mobile Experience Lab the evening before the workshop.
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PRODUCT SHOWCASE
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Advertising


Parade Magazine tries to improve appeal to digital readers
AdAge
Parade magazine's new logo is just part of a series of changes the 72-year-old Sunday newspaper insert is pursuing this year, with the bulk coming online and on mobile devices, in an effort partly meant to reach younger readers than it finds in print.
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Google warns brands to be up-front about native ads
MediaPost News
Ask marketers to describe the beauty of native advertisements, and most will tell you they work well because they don't look like ads. Just don't tell that to a Google employee. The company's spam expert, Matt Cutts, took to YouTube warning brand marketers and agencies they must make it clear to consumers that the native ad content they are reading is an advertisement.
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Staples steps up the pace of its 2013 closure plan
Boston Business Journal
Office supplier Staples Inc. is being more aggressive than its executives originally planned in its effort to trim the number of stores it has in North America this year. The company reported last week that it is on target for a net reduction of 40 stores in 2013, compared with the earlier projection of 30 stores that the retailer provided last fall.
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US auto industry back on track in May
MLive
The U.S. automotive industry returned to robust levels in May, following the lowest annually adjusted sales of the year in April. Automakers reported new car and truck sales were up 8.2 percent to 1.44 million vehicles in May, marking the best month of the year only behind March and the best May since 2007.
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Competitors


Apple may join Facebook, Twitter with ad exchange plans
Mobile Marketing Watch
Facebook has done it. Twitter reportedly wants to do it. And now Apple is said to be considering it as well. Unnamed sources are cited in a new report published by Business Insider indicating that Apple is planning to launch an ad exchange.
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Rich mobile ads more engaging on Facebook, Twitter
MediaPost News
Rich media ads running on social-networking sites in mobile tend to outperform the same ads on regular mobile sites. The findings come from mobile rich media provider Celtra. It analyzed 32 different campaigns with the same or comparable creative elements delivered simultaneously to select mobile sites, as well as in the Facebook and Twitter apps.
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Radio, print, TV left out of auto ad boom
Automotive News
With auto advertising booming this year, automakers and car dealers will shift more ad dollars from traditional newspaper, TV and radio outlets to online and nontraditional media, a research firm says.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    New infographic available from NAA (NAA)
Five retailer-newspaper partnerships recognized in NAA's 2012 Merchandiser of the Year Awards (NAA)
Sears turns in a loss as revenue falls (The Wall Street Journal)
Shoppers prefer personalized brick and mortar vs. online (MediaPost News)
Instagram for newsrooms: A community tool, a reporting tool, a source of Web content (Poynter)

Don't be left behind. Click here to see what else you missed.


Digital


Circa's De Rosa wants to deliver original reporting, breaking news to your phone
AdAge
"On mobile you need to be succinct," says Anthony De Rosa, new editor-in-chief of Circa. "People aren't reading 3,000-word articles on their phone. I want to tell them what they need to know, when they need to know it, and give them the option to follow the stories that have high importance, with options on what that means to the individual."
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A lesson from the book business: How to embrace digital transformation and make money from it
Poynter
Rick Edmonds writes: "Book publishing seems a comfortable fit to the print-plus-digital model — serving one group of customers who prefer literal page-turning of the legacy product, serving a different, younger group that prefers a digital presentation, and serving the rest of us who mix both."
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Wall Street hates Facebook; no one knows why
WIRED
Some clever spinmeister seems to have orchestrated a coup for Facebook: The company's stock hit a six-month low, but the headlines were all positive. The morning after the nadir, you see, two investment banks upgraded Facebook shares, nudging the stock ever-so-slightly upward.
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Medium's plan to serve the next generation of bloggers
Mashable
If the first generation of self-publishing platforms best served serious writers, the second generation of self-publishing platforms — think Twitter, Tumblr and Instagram — has favored those whose messages come in the form of 140-character statements, images and GIFs. Enter Medium, a simple self-publishing platform launched last October to serve the next generation of bloggers who write.
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Business Models


The Dallas Morning News encourages innovation by funding employee ideas
INMA
In an effort to encourage problem-solving and innovations at every level of the organization, The Dallas Morning News initiated an "Innovative Idea Share" program that encourages employees to identify revenue-generating opportunities.
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The Boston Globe on making responsive design work for advertisers and readers
eMarketer
The Boston Globe's website was among the first to launch as a responsively designed site. The responsive design enabled The Globe's content to adjust to any screen size automatically. eMarketer's Tobi Elkin spoke to Jeff Moriarty, vice president of digital products, about the reasons behind the move and the advice he'd offer other publishers contemplating incorporating responsive design into their sites.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
The Guardian newspaper announces a new '.com' domain
The Next Web
British national daily newspaper The Guardian has unveiled plans to create a new global online identity, one that will serve as a home for its various digital properties around the world.

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Shoppers prefer personalized brick and mortar vs. online
MediaPost News
According to a recent study from Synqera, by Instant.Ly, more than two-thirds of Americans prefer to shop in traditional, brick and mortar stores than online commerce sites.

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Objectivity and the decades-long shift from 'just the facts' to 'what does it mean?'
Nieman Journalism Lab
Jonathan Stray writes: "If I had only one short sentence to describe it, I'd say that journalism is factual reports of current events...

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A new kind of activist journalism
Nieman Journalism Lab
J-Lab's Jan Schaffer writes: "If one shifts the periscope from new business models for journalism to new journalism models for news, I see the convergence of several trends that are beginning to provoke a new conversation about whether journalists can — and should — craft a more deliberate suite of tools that inspire movement and action. And if these tools were effective, would citizens begin to pay as much for news as they pay to go to, say, a TED conference?"
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NAA Updates

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