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June 17, 2015

 




NAA News


NAA Supports Bipartisan Bill to Protect Free Speech
Thirty-three organizations, including the Newspaper Association of America, sent a letter to the House Judiciary Committee leadership Monday. The letter urged the lawmakers to advance the SPEAK FREE Act of 2015 as quickly as possible.
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Court: Postal Rate Surcharge Must Sunset
On June 5, the DC Circuit Court of Appeals issued a decision on the petition filed by the Postal Service appealing the Postal Regulatory Commission's (PRC) December 2013 decision to sunset the U.S. Postal Service’s (USPS) 4.3 percent surcharge to recover contributions lost due to the 2008-2009 recession.
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SPONSORED CONTENT


Five Answers with Ray Chelstowski, NNN
The Newspaper National Network LP, owned by 25 media companies and the Newspaper Association of America, offers innovative solutions for advertisers. Ray Chelstowski, CEO of the NNN, discusses programmatic opportunities and more.
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How AP's Automation Process Is Evolving
The Associated Press made an announcement nearly a year ago that captured the imagination of journalists across the country. NAA caught up with Lou Ferrara, the AP managing editor who leads automation efforts, this week to get a quick update.
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Innovative Ways to Boost the Impact of Advertising
There are several ways to generate advertising opportunities through branded content and innovative ideas. Fred Hurkmans, commercial and marketing director at NewsMaster, and Zohar Dayan, co-founder and CEO of Wibbitz, took the stage to talk about efforts to improve the impact of advertising at the World Advertising Forum last week in Washington, D.C.
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NAA Roundup: WSJ to Launch New Global Print Edition
The Wall Street Journal will replace its compact newspapers in Asia and Europe with broadsheet editions. The full-color editions, which will be available Monday-Friday, will debut in mid-September. Also at that time, The Journal will release enhanced iPad and Android editions for subscribers in these regions.
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8 Promotions That Are Driving Actionable Results for Local Advertisers
Second Street
Papers are delivering quantifiable and actionable results for their clients, such as email database growth, and increases in sales, foot traffic, and leads by running contests, sweepstakes, and ballots that are designed to meet the needs of the client.
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Promoted by Second Street


Business Models


Did Apple Just Kill Local News?
PBS
Like many folks focused on what's happening in digital media, I was half paying attention to the Apple keynote launching its worldwide developers conference. It was proceeding as expected, with updates to iOS and launch of another version of OS X, the desktop operating system. And the much-anticipated launch of Apple Music.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Who's Afraid of a Big Bad Algorithm?
CJR
"If you use Facebook to get your news," Caitlin Dewey wrote recently in The Washington Post, "please — for the love of democracy — read this first." Dewey's central claim is that since most millennials now get their news from Facebook, and Facebook has an algorithm that dictates what we see based in part on our biases, millennials in particular will not get a full picture of the news.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Advertising


Reuters' Distributed Approach to Native Advertising
Digiday
All publishers are trying to crack the nut of native advertising at scale. Some are running such ads on other sites in their own portfolios, extending advertisers' campaigns on social media or pushing them through programmatic platforms. Reuters has a 160-year-old tradition as a news agency serving publishers, but now with its Content Solutions division, it's extending that reach to help marketers reach a worldwide audience.
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Media Brands Shy Away From the A-Word, When It Comes to Labeling Native Ads
Advertising Age
Media executives insist their native ads are always clearly labeled to avoid confusing readers over which articles came purely from editorial staff and which content an advertiser paid to produce and run. But an analysis of two dozen news and lifestyle sites, social media platforms and popular mobile apps shows that none of the companies that rely on this strategy for ad revenue actually refers to them in a way most recognizable to consumers: advertisement.
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The Redistribution Game for News
Monday Note
Forget the 70-30 split for subscription between publishers and distributors. Today, for publishers, the new norm is a 100 percent-70 percent split of ad revenues, depending on who sells the ad. For news distribution, re-intermediation will be intensely competitive.
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Competitors


Apple News Curation Will Have Human Editors and That Will Raise Important Questions
9to5Mac
Apple hasn't talked about it publicly, but the company is hiring human editors who will curate content for its upcoming News app and work with publications to quickly surface breaking stories. When Apple showed off its News app coming to the U.S., U.K., and Australia with iOS 9, it didn't say much about how the content would be curated beyond publishers submitting their own RSS feeds.
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Rieder: BuzzFeed a Burgeoning Journalistic Force
USA Today
When Mark Schoofs arrived from ProPublica to launch BuzzFeed's investigative reporting unit in January 2014, the site's investigative roster consisted of one person: Schoofs. Now, just 18 months later, the investigative unit has 17 staffers, and two more are on the way.
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One Big Problem With Facebook as a Platform for News: It Deletes Things
Fortune
As Facebook rolls out its "Instant Articles" initiative, in which news entities such as The New York Times and The Guardian are publishing directly to the social network, instead of just posting links to their own sites, media organizations and industry watchers are wrestling with the idea of Facebook as a platform for news. There's the influence of the news-feed algorithm, for one thing, which is poorly understood. But there's also the fact that Facebook routinely deletes content.
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Once the Web's Fastest Growing Aggregator, Upworthy Pivots
Capital New York
This viral content site drew almost 50 million unique visitors last August. What happened next will surprise you. Upworthy, the website that made its name re-packaging heartfelt liberal content for maximum shareability on social media, is shifting its focus to the production of original content, laying off six staffers in the process.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Susan Jacobs Shares Insights into the MediaWorks Publisher Consortium (NAA)
NAA Roundup: Gannett Acquires 11 News Organizations (NAA)
For News Organizations, This was the Most Important Set of Apple Announcements in Years (Nieman Lab)
Innovative Ways to Boost the Impact of Advertising (NAA)
How Technology Has Affected Hearst and The Washington Post (NAA)

Don't be left behind. Click here to see what else you missed.


Digital


How Publishers Try to Build Mobile-First Cultures
Digiday
Publishers are turning their attention to the cultural issue of getting their reporters and other staff to think mobile-first. On Friday, The New York Times said that it would temporarily bar employees, both inside and outside editorial, from accessing its desktop homepage while at the newspaper's New York City headquarters.
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The News About New Digital-News Sites? It's Tough Going
The Washington Post
Take a few accomplished journalists, add some venture capital, mix with the Internet — and, voila!, you had the ingredients for a revolution in journalism and business. Or so commentators suggested when a wave of news start-ups fronted by "brand-name" reporters crested last year. "We are in a time very similar to the early 1980s, when big cities were finally wired for cable," wrote The New York Times' media columnist, the late David Carr.
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NAA Updates

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