This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Jun. 20, 2012




NAA News


Circulation


NAA report examines the single-copy value equation
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new report from NAA looks at the essential role of single-copy sales in the newspaper business model: delivering revenue to the bottom line, important audiences to advertisers and customer foot traffic to partners at retail locations. Based upon interviews with newspaper executives, the latest survey data and numbers from the upcoming release of NAA Facts, Figures and Logic, the report provides a status update on the single-copy sales channel and how newspapers are moving forward. More



Events


Explore the single-copy value equation in NAA's July 12 webinar
   Share    Share on FacebookTwitterShare on LinkedinE-mail article
NAA's Single-Copy Committee will present the latest industry initiatives and approaches in adapting to changes in the single-copy marketplace, addressing the increased focus on revenue, new account initiatives, effective retail partnerships and life after the coupon craze. Attendees will learn about new data and individual promotional success stories, as well as the longer-term strategies required to keep single-copy sales a healthy and viable channel for building audience. More



Advertising


Macy's kicks off media-agency review
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Macy's, which spends nearly $1.5 billion on U.S. advertising annually, has issued a request-for-proposals for media agencies. "As normal practice of periodic agency reviews, Macy's is conducting a review of its media account currently handled by MEC," said a Macy's spokeswoman. More

An obituary is forever,
but it shouldn't take that long to place one

Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries Contact sales@adpay.com to get signed up for FREE


U.S. advertising spending rebounds in Q1
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Bouncing back from disappointing trends in 2011, total advertising spending in the first quarter of this year inched up 2.6 percent, compared to the previous year period, according to a new report from Kantar Media. Spanish-language media also showed improvement, including Spanish-language newspapers, which climbed 4.7 percent. More

Search, social, IAB lead alliance to stop bad ads
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL, Facebook, Google, the Interactive Advertising Bureau, Twitter and others have created an alliance to stop bad online advertisements. The team will lead participating partners Mozilla to PayPal, Verizon, Verisign and others. More



The first graduates from advertising high
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The High School for Innovation in Advertising and Media — devoted to teaching advertising and media — will graduate its first class of seniors. The Brooklyn, N.Y., school will graduate about 40 students. More

Competitors


Photographer describes foray into 3-D magazine
PrintWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
World-renowned photographer Nick Saglimbeni recently launched the world's first completely 3-D magazine, World's Most Beautiful, to work across print, mobile and Web platforms. Every element of the magazine, from the text to the advertisements, was rendered in 3-D and photographed using Saglimbeni's own 3-D photographic technology. More

Worldcrunch launches international news feed for translated content
Journalism.co.uk    Share    Share on FacebookTwitterShare on LinkedinE-mail article
News translation platform Worldcrunch has launched Crunch It, a new "international news feed" that provides translated snippets of journalism from across the Web. More

Generate NEW revenue sooner!

Tailored training. Energize veterans and monetize newbies faster! NRS Media’s world class training is the right choice. Contact Jerry Donovan at 303-522-6370. www.nrsmedia.com


Niagara Falls tightrope walk a ratings bonanza for ABC
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The live telecast of a tightrope walk over Niagara Falls did exactly what ABC hoped: it lifted the network to a first-place finish for the night and provided evidence that there's an audience out there hungry for big television stunts. More



Why ABC News iPad app changes by time of day
Poynter    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The recently released ABC News iPad app shifts to different formats at different times of day. "We realized that people are using the app in different ways at different points of the day," said Joe Ruffolo, ABC's senior vice president of digital. More
YOUR ONLY SOLUTION FOR OUTSOURCED NEWSPAPER PRODUCTION
Gain advertisers and increase consumer readership with Vertis revenue generating strategies for newspapers. Leverage our national production platform and digital workflow solutions to efficiently manage complex and frequent versioning and parallel production runs. To learn more about Vertis innovative newspaper products, powerful consumer research or advanced distribution solutions, contact us today at newspapersales@vertisinc.com.
The Media Audit
The most comprehensive media audience measurement and consumer intelligence in today’s changing marketplace. Measuring 80+ U.S. cities. Let The Media Audit’s Combo Builder and Ad Campaign Planner tools show you and your advertisers how adding your newspaper or your website to an existing ad campaign can extend reach for any multi-media advertising campaign. Visit www.themediaaudit.com for more information or contact us at 800.324.9921.
Photos Unlimited
With Photos Unlimited, you get UNLIMITED USERS and UNLIMITED DOWNLOADS for one fixed rate every month--no per download charges! Get all the relevant photography you need of the latest trends and most popular categories for a flat monthly price. Contact a rep for more details: create@creativeoutlet.com.



Digital


Microsoft unveils Surface tablet to rival iPad
CNNMoney    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Upending one of the world's most successful business strategies over the past three decades, Microsoft has developed a Windows tablet computer of its own design. The company recently unveiled the Surface, a PC tablet that runs Windows 8. More

State Department chooses Amazon Kindle over iPad, Nook
InformationWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The State Department plans to award a contract to Amazon to purchase thousands of Kindle e-readers for use in its offices around the world. Valued at up to $16.5 million over five years, the contract calls for an initial order of 2,500 Kindles, to be distributed to libraries, cultural centers, reading rooms and other "American spaces" operated by the State Department. More

Reputation Management Platforms by VendAsta
VendAsta builds white label reputation management platforms to help businesses prosper in an increasingly digital world. Reputation Management is a critical component of any digital bundle and VendAsta provides you the industry leading solution.

Visit us in Booth 608 at the NAA mediaXchange or check out www.vendasta.com for more info.


Survey paints portrait of U.S. tablet user
The Next Web    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A recent survey by the Online Publishers Association provides a few interesting nuggets of information about how people make use of tablets. In particular, the study showed 37 percent of users access national news with their tablets. More

Twitter's expanded tweets are a double-edged sword
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Twitter is in the process of rolling out what it calls "expanded tweets," a new feature on both the Web and mobile version that shows additional content for certain publishers and services, such as the New York Times and ABC News. More

Want to breathe new life into an old press?

ProImage Press Register corrects mechanical mis-registration and paper stretching on any press by adjusting the final image exposed on the plate, providing faster make ready.
MORE


BuzzFeed, NYT to produce live video at conventions
Capital NY    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The New York Times and BuzzFeed recently announced plans to team up on live video coverage of the 2012 Democratic and Republican conventions. More

Business Models


StarTribune's consumer strategy brings in 42 percent of revenue
INMA    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The StarTribune in Minneapolis has seen 24 months of consistent circulation growth. Subscriber revenues across print and digital platforms seem to be on their way to meeting the company’s goal of a 50 percent consumer/50 percent advertising revenue share. This article shares the strategy behind the numbers. More



LAT expands distribution for Spanish-language paper
Los Angeles Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Los Angeles Times Media Group's Hoy Los Angeles is expanding to a Thursday-Saturday print schedule with a new Thursday edition focusing on lifestyle news for Spanish-language readers. Hoy Los Angeles' print distribution will expand by 90,000 copies, for a total weekly circulation of 970,000 copies. More

Readability ends publisher payment plan
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The news reader app Readability will no longer accept reader fees and will distribute about $150,000 in unclaimed money to the publishers whose content generated it. More
PRESSTIME Update
For more information about NAA, please contact Marina Hendricks, marina.hendricks@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
This edition of PRESSTIME Update was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
Recent issues
June 20, 2012
June 13, 2012
June 6 ,2012
May 30, 2012



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063