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June 24, 2015

 




NAA News


How The Dallas Morning News Helps Parents Cover Education
What began as a need to share information about prekindergarten enrollment within the Dallas Hispanic community turned into the Hispanic Families Network, an initiative between The Dallas Morning News, Al Dia, and Southern Methodist University.
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FCC Issues Pro-Consumer Clarifications to the TCPA
Over the years, the telemarketing industry has filed petitions with the Federal Communications Commission (FCC) seeking clarifications to the Telephone Consumer Protection Act (TCPA). On June 18, the FCC responded to these petitions with an order that is pro-consumer with negative implications for telemarketers.
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How to Leverage Data's Editorial Impact to Increase Economic Value — Part 1
This guest article is the first in a three-part series from Matt Lindsay, president of Mather Economics. The series will look at how data affects newspapers' editorial, audience and advertising functions. Publishers can coordinate these functions to boost revenue.
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SPONSORED CONTENT


NAA Roundup: Sale of The Columbus Dispatch Completed
New Media Investment Group bought The Columbus Dispatch for $47 million in cash. New Media funded the acquisition with a combination of cash on the balance sheet and an incremental $25 million on the company's existing term loan.
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How Newspapers Use Green-Screen Technology at Events
Newspapers use customized green-screen attractions to engage with event attendees and to gather their contact information. The newspapers can use the data to deepen relationships with readers and to reach potential subscribers.
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PRODUCT SHOWCASE
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NAA Supports Bipartisan Bill to Protect Free Speech
The SPEAK FREE Act of 2015 aims to protect citizens from frivolous lawsuits intended to intimidate and to ultimately silence critics, such as online reviewers and journalists. These strategic lawsuits against public participation (SLAPP suits) can last years and can cost defendants thousands of dollars.
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Pro Football Contest Scores $125K for State Journal-Register
Second Street
Football promotions, including contests, quizzes, and ballots, represent a huge revenue opportunity for newspapers. By incorporating digital and print elements, the State Journal-Register (Springfield, IL) was able to secure more than 20 sponsors to generate $125K - in a market without a professional football team. Read More.
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Promoted by Second Street


How AP's Automation Process Is Evolving
The Associated Press made an announcement nearly a year ago that captured the imagination of journalists across the country. NAA caught up with Lou Ferrara, the AP managing editor who leads automation efforts, this week to get a quick update.
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Five Answers with Ray Chelstowski, NNN
The Newspaper National Network LP, owned by 25 media companies and the Newspaper Association of America, offers innovative solutions for advertisers. Ray Chelstowski, CEO of the NNN, discusses programmatic opportunities and more.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Business Models


The Washington Post Unveils Talent Network
The Washington Post
The Washington Post Talent Network, built in-house on a new technology platform, is a new tool for Post editors that enables top freelancers across the nation and around the world to cover breaking news for The Post and to pitch and create enterprise stories online and in print. The Talent Network represents a new model for covering far more subjects in far more places.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Why Newsrooms Need to Embrace 'Experiences' as Their Differentiator
Digiday
The cliche "content is king" is trotted out plenty. That mindset is a virus in newsrooms, according to Raju Narisetti, svp of strategy at News Corp, a former journalist who has crossed over to the business side, and the guest on the Digiday Podcast this week. The laser focus on content above all else has blinded newsrooms to embracing how important it is to focus on packaging content in such a way that the experience of consuming it is an advantage.
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  FEATURED COMPANIES
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Could a Small Google Tech Change Mean Tens of Millions to News Publishers?
Nieman Lab
The late April news was impressive and divisive: Google would spend €150 million on a new Digital News Initiative partnership with European news publishers. The amount of money caught the eye, even if it was a tiny fraction of Google's $14.4 billion profit in 2014. Still, to newspaper publishers now counting every dime, it appeared to be a significant pot of funds. What kind of initiatives might be included in such a "partnership?"
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In the Wake of Serial's Success, Atlanta Paper Creates a True-Crime Podcast
CJR
In a bit of what might be called fan nonfiction, The Atlanta Journal-Constitution has rolled out a podcast modeled on Serial, the smash hit spin-off of This American Life in which Sarah Koenig investigated a murder conviction, sharing with her audience her reporting steps and her own uncertainties about the case. The AJC's Breakdown explores the case of Justin Chapman, a man convicted of murder in the small west Georgia town of Bremen.
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Layoffs Hit Wall Street Journal Newsroom
Capital New York
Layoffs hit The Wall Street Journal's newsroom, Capital has confirmed. Tim Martell, executive director of the Independent Association of Publishers' Employees, a union that represents 477 U.S.-based members of the roughly 1,800-person combined global newsroom of the Journal and Dow Jones' Newswires, told Capital that management had informed IAPE about the cuts.
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Advertising


Daily Mail, WPP and Snapchat to Launch Native Advertising Agency
The Guardian
The Daily Mail, Sir Martin Sorrell's WPP and Snapchat are to launch an agency to cash in on the rise of native advertising. The agency will launch in the U.S. first with the expectation it will later roll out to international offices. It will not be tied to working with WPP's advertising clients or with the Daily Mail as the sole media partner; instead, it will aim to work across the media and ad industry.
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The State of Mobile Ad Spending in 5 Charts
Digiday
By now, mobile's ascent is uncontested. But still unknown is how fast it will continue to climb — and how high it will go. Start with the usage numbers. Americans spend an average of two hours and 57 minutes a day on mobile devices, a hair more than they do on television, according to app analysis company Flurry. EMarketer expects the global number of smartphone owners to surpass 2 billion by 2016.
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Facebook To Outline New Ad Formats for Mobile
The Wall Street Journal
For Facebook, mobile is booming. Some 1.25 billion people access the social networking service from smartphones and tablets each month, a 25 percent bump over a year ago. Mobile accounted for 73 percent of the company's advertising revenues during the first three months of 2015, up from just 30 percent for the same quarter in 2013. In light of that growth, Facebook is now in the process of building new mobile ad formats and advertising opportunities.
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Competitors


Twitter Is Killing Twitter to Save Twitter
Wired
Twitter isn't about a 140-character limit. It's not about a timeline. It's not about your joke going viral, or getting Justin Bieber to follow you by any means necessary. It's about a single question, the one you see when you first load twitter.com: "What's happening?" Yet Twitter, as it has existed until now, has done a terrible job of both asking and answering that most central question.
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Snapchat Is Making Some Pretty Serious Money From Live Stories
re/code
Snapchat built a brand out of disappearing photos, but now it's building a business from content that has a little more staying power. It has been almost exactly a year since the messaging startup first introduced Live Stories, the photo and video montages that serve as look-ins on live events like the Kentucky Derby or Hillary Clinton's presidential campaign rally. And in the past six months, Snapchat has beefed up the team that curates these stories.
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Arianna Huffington Renews Contract to Stay On After Verizon Deal
Bloomberg
Arianna Huffington signed a four-year contract to remain president and editor-in-chief of the Huffington Post, ending uncertainty about her future after her website was acquired by Verizon Communications Inc. Verizon agreed to buy AOL Inc., owner of the Huffington Post, in April. AOL Chief Executive Officer Tim Armstrong will continue to lead AOL's operations after the $4.4 billion deal is complete.
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Digital


Why Time Magazine Created a Site for Its Interactive Stories
Digiday
News sites' most popular digital offerings have been interactive games and quizzes, making them irresistible go-to formats for traffic-hungry publishers. Slate's Travoltify name generator, which poked fun at John Travolta for botching Idina Menzel's name at The Oscars this year, was the site's most popular in its entire 18-year history. The New York Times' dialect quiz was the most viewed for all of 2013.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    NAA Supports Bipartisan Bill to Protect Free Speech (NAA)
Did Apple Just Kill Local News? (PBS)
Court: Postal Rate Surcharge Must Sunset (NAA)
How AP's Automation Process Is Evolving (NAA)
Who's Afraid of a Big Bad Algorithm? (CJR)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

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