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June 25, 2014

 




NAA News

Time for the FCC to dismiss outdated media cross-ownership ban
On June 11, the House Subcommittee on Communications and Technology held a hearing, Media Ownership in the 21st Century, to address the Federal Communications Commission regulations on media ownership. NAA’s vice president of public policy, Paul Boyle, testified against the FCC’s newspaper-broadcast cross-ownership ban. Enacted in 1975, the rule bars a single company from owning a newspaper and a broadcast station in the same market.
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NAA Roundup: Omaha World-Herald has new digital products
The Omaha World-Herald unveiled an updated family of sites powered by TownNews.com's content management solutions. In addition to the flagship, Omaha.com, the World-Herald launched on TownNews.com a wellness portal, LiveWellNebraska.com, a statewide high school sports gateway, NEPrepZone.com, an outdoors site, GoOutdoorsNE.com, a parenting site, Momaha.com and an upgraded e-Edition.
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What the newspaper trends of 2014 mean for the industry's future
“The newspaper industry has transformed in a way that we could not have imagined just a decade ago,” writes NAA CEO Caroline Little. “Across the globe, there is a renewed energy to innovate, strategize, and meet these growing opportunities and challenges. That was the theme of the World Newspapers Congress, which I had the pleasure of speaking earlier this month.”
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SPONSORED CONTENT


Leahy-Cornyn bill gives FOIA reform a boost
Prospects for a new round of reforms of FOIA just got brighter as Senators Patrick Leahy, D-Vt., and John Cornyn, R-Tex., introduced legislation to strengthen FOIA on June 24. The bill contains important, commonsense changes to strengthen transparency of the federal government. The legislation builds on the administration’s active support for agency initiatives that strengthen government transparency and includes changes that require legislation.
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Twitter Webinar Series: Twitter as a Newsgathering Tool
In the intensely competitive media landscape, journalists need to use every available means of gathering information, interacting with the public, and generating the best possible content in a lively and rapid manner. Find out on July 2 how Twitter can be used to quickly enhance the experience for your digital audience.
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Business Models


Why the National Journal is doubling down on long-form journalism
Digiday
As most publishers have embraced the snackable content trend set by viral sites like BuzzFeed and Upworthy, the National Journal is about to double down on a counterintuitive approach: long-form. The magazine is unveiling a new look, designed by Joe Heroun, which is meant to elevate the wonk publication with its 15,000 subscribers. But just as important, it’s taking the long-form approach online, where the National Journal hopes to grow its audience outside the Beltway.
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An unusual media start-up: A local newspaper
The New York Times
Kevin Boyle has done two stints as editor of The Wave, a 120-year-old weekly newspaper in the Rockaways that has long been a source of local news in its seaside Queens neighborhood. The first came in the late 1990s, and the second began after Hurricane Sandy. But then Mr. Boyle abruptly left after his attempt to buy part of the paper foundered and he decided to start his own paper, a free weekly called The Rockaway Times.
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Print still matters, even if some would like to believe it shouldn't
Nieman Journalism Lab
Ken Doctor finds it funny to be called an apologist for the legacy news industry, as Clay Shirky suggested in an overnight post. Ask Steve Forbes or Lex Fenwick what they think about that, given his columns of just a few months ago. Or ask Aaron Kushner himself, who was none too happy when Doctor published confidential financials from the company’s pitch deck to investors back in January — and exposed the fact that the company’s bare $6 million in cash pointed to deeper problems.
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Advertising


Native advertising test: Does your campaign make the cut?
MediaPost
For all the buzz about native advertising, the term lacks a real definition. Related article links, promoted post advertising on social channels and even display ads tucked in between paragraphs of a blog post have all been umbrellaed under the term “native advertising.” It’s time for the industry to solidify a single definition for native advertising. Here are five key characteristics that pass the test of true native advertising.
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The Times of London is going after American digital subscribers — by advertising on television
Nieman Journalism Lab
While watching the United States’ down-and-up-and-down draw against Portugal, Joshua Benton was surprised to see an ad for The Times of London: A World Cup television audience is likely to be more Anglophile and internationalist than, say, the audience of Pretty Little Liars. But Benton is still unaware of any other instances where a non-American newspaper has bought a television ad aimed at an American audience.
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Will programmatic advertising take over TV?
Adweek
Who needs ratings when you can buy TV impressions? All you need is a defined audience, the ability to deliver an ad wherever a person is viewing and automation to deliver that ad millions of times across multiple channels. Those are the basics of a programmatic vision for television — a vision that doesn’t care which show a viewer is tuned to but only who that viewer is.
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Competitors


Social media fail to live up to early marketing hype
The Wall Street Journal
In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign — but not because they weren't gaining enough fans. Rather, they were gaining too many, too fast "We were fearful our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton's vice president of global public relations.
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Supreme Court Aereo ruling expected soon: Get prepared
Poynter
The legal case is called American Broadcasting Companies Inc. V. Aereo, Inc. The stakes are hard to overstate. Broadcasters say the very future of commercial broadcasting hangs in the balance of a Supreme Court ruling that could come as soon as June 25.
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From Instapaper to newspaper: PaperLater wants to put your saved articles onto newsprint
Nieman Journalism Lab
There’s a kind of unspoken promise that comes along with any delayed reading service: At some point, you’ll have time to read this really great thing. But as anyone who has stared into the void of an Instapaper or Pocket queue knows, that’s often a pipe dream. What if you could rescue your favorite saved reads by putting them into print, with one click?
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Digital


Why The New York Times and The Washington Post (and Mozilla) are building an audience engagement platform together
Nieman Journalism Lab
Both excitement and skepticism surrounded the recent announcement that Knight has invested $3.89 million to help The New York Times, The Washington Post and Mozilla collaborate on an open-source community engagement platform. Lots of people were simply confused — why does anyone need millions of dollars to build a commenting system?
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Upworthy releases 'attention minutes' code
Upworthy
In the age of ever-present social media, our collective attentions have never been spread thinner. According to Facebook, each user has the potential to be served 1,500 stories in their newsfeed each time. For a heavy user, that number could be as much as 15,000. In this climate, how do you get people to pay attention? And, more importantly, how do you know they’re actually engaged?
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Advance digital makeover of its newspapers — 5 years in and no turning back
Poynter
It seems like only yesterday, but we are closing in on five years since Advance Publications shook up the newspaper business by stopping daily publication of the Ann Arbor News, dissolving the company and reincorporating as a web-dominant enterprise. Very few have followed Advance’s lead. That does not necessarily mean that Advance’s long-term view of the industry and the need to pivot to digital is wrong so much as it is premature.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Time for the FCC to dismiss outdated media cross-ownership ban
NAA
On June 11, the House Subcommittee on Communications and Technology held a hearing, Media Ownership in the 21st Century, to address the Federal Communications Commission regulations on media ownership.

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What newspapers can learn from history
NAA
As newspapers wrestle with challenges in today's multimedia world, they can glean helpful insights from the history of news. "The Invention of News: How the World Came to Know About Itself" sheds light on how the newspaper, which emerged in the early 17th century, gained a footing in a multimedia landscape.

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Digital Subscription Growth: Four Engagement Initiatives
NAA
How do you increase the level of engagement? Reducing the maximum number of page views allowed, putting more content behind the meter, marketing aggressively and having the right pricing strategy are all critical parts of making a digital subscription strategy flourish.

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TRENDING ARTICLES
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NAA Updates

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