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June. 30, 2010
 


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NAA News


Public Policy

Obama signs pension funding legislation
The U.S. Congress approved legislation last week that gives employers more time to meet pension funding obligations under the Pension Protection Act of 2006, which requires 100 percent funding status by 2011. The legislation allows pension plan sponsors to elect one of two options for spreading out shortfalls in contributions: a nine-year option (interest only the first two years) or a 15-year option. NAA has played a key role in calling for this pension relief and has been particularly engaged in the House of Representatives, which considered limiting this pension relief to "active" plans. That move would have excluded many newspapers from benefiting from the relief. President Obama signed the legislation into law on June 25. MORE




Legal Issues

NAA joins AP's amicus brief on 'hot news'
NAA has joined an amicus brief, coordinated by The Associated Press, which was filed before the U.S. Court of Appeals for the 2nd Circuit in Barclays Capital Inc. et. al. v. Theflyonthewall.com (Fly). Fly, an Internet-based publisher of financial news, appealed the lower court's injunction and finding that Fly engaged in "hot news" misappropriation when it published stock recommendations of research analysts from Barclays, Merrill Lynch and Morgan Stanley. The trial court also imposed a one-year re-evaluation period, after which Fly can ask the court to modify or vacate the injunction if it demonstrates that plaintiffs have not taken reasonable steps to restrain unauthorized misappropriation by others. MORE


Advertising


Consumer confidence in U.S. falls more than forecast
Bloomberg BusinessWeek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Confidence among U.S. consumers declined in June more than forecast as Americans became pessimistic about the outlook for the labor market and the economy. Job growth that may be slow in bringing down the unemployment rate and declining stock prices tied to Europe's debt crisis threaten to restrain consumer spending. The lack of stronger gains in the biggest part of the economy reinforces the Federal Reserve's forecast for a "moderate" recovery. More

Better days ahead for branded entertainment
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Branded entertainment — the widespread "brought to you by" type of advertising — faltered slightly last year, according to a new report, but is on track to resume its growth this year. Spending in the United States for branded entertainment marketing totaled $24.6 billion last year, down 1.3 percent from 2008, the report says. More

The new synergy: radio and newspapers
Media Life Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For years, radio and newspapers were arch-competitors for local ad dollars, each delivering unique audiences to advertisers. And for the longest time both did well. Then came the big crunch, driven by myriad forces: declining local advertising, compounded by a weakened economy, the arrival of the Internet, increased competition for fewer ad dollars and shifting consumer tastes, to name just a few. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


Digital


Ads aren't the only way to monetize free apps
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With paid apps accounting for less than 20 percent of downloads, advertising appears to be the best option for most developers to monetize apps, instead of charging an upfront fee. But that conclusion overlooks the fact that an app classified as "free" doesn't necessarily mean advertising is the only way developers can make money from it. More

Is investing in iPhone app development a fool's errand?
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In many cases, effective software can make up for the shortcomings of today's mobile browsers and the connectivity they require, but that trend could easily shift as mobile broadband matures in terms of speed and coverage and phone browsers gain offline storage features and other advanced functions. For now, Web apps are generally less capable than software solutions, so developers are focusing on mobile software programs. More



Mobile coupons help retailers track customers
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Invented more than a century ago as anonymous pieces of paper that could be traded for discounts, coupons have evolved into tracking devices for companies that want to learn more about the habits of their customers. More

Why paywalls aren't the answer
Fresh Business Thinking    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Internet has transformed the nature of news distribution, and where there were once a handful of news publications there are now many thousands, including user-generated blogs and social media. More

Competitors


AOL, Mediabrands partner on retail marketing initiative
DMNews    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AOL and the Interpublic Group's Mediabrands specialty marketing unit have partnered to create an online service allowing retail marketers to generate customized product offerings. The companies will also study consumer purchasing decisions as part of the partnership. More

Last-Minute Ad Space to Fill?
We have ads from national, direct-response advertisers. Get paid for each call or sale the ad generates in your newspaper. Free service. MORE


Business Models


Paper announces change in how it does business
Tallahassee Democrat    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In recent years, some have openly wondered if the type of journalism that has sustained democracy since the American Revolution can survive. We have innovated in how we deliver news, but have operated under an old business model for how we pay for that journalism. Beginning July 1, we will introduce a new model for our subscribers to pay for and access our valuable content either in print or online. More

Ex-Forbes.com CEO raising $2 million for Web startup
paidContent.org    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Former Forbes.com CEO Jim Spanfeller left to create a company that can advise new and existing online publishers — but instead will be growing his own. paidContent has confirmed that the Spanfeller Media Group is on the verge of closing a $2 million funding round; the funding was first reported by MediaMemo. The company's first online publishing project will focus on "food." More
 


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PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
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