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July 01, 2015

 




NAA News


Five Answers with Lisa Glowinski, More Content Now
Lisa Glowinski, general manager at More Content Now for GateHouse Media, will speak at the Local Media Native Advertising Interactive Summit. NAA caught up with her to learn more about innovation at More Content Now.
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NAA Statement on State of Oregon Settlement with Bogus Subscription Renewal Companies
NAA is pleased to learn that the State of Oregon has reached a $3 million settlement agreement that protects consumers from unauthorized and misleading subscription renewal practices.
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How to Leverage Data and Analytics to Grow Advertising Revenue — Part 2
This guest article is the second in a three-part series by Matt Lindsay, president of Mather Economics, examining how data and analytics offer opportunities to improve business performance in the three primary functions: editorial, advertising and audience.
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SPONSORED CONTENT


The New York Times and Financial Times Launch Free Digital Access Program for Hotels
The New York Times and the Financial Times recently launched a joint digital access program in premier hotels across North and South America to offer travelers a seamless news experience on the go.
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How The Dallas Morning News Helps Parents Cover Education
What began as a need to share information about prekindergarten enrollment within the Dallas Hispanic community turned into the Hispanic Families Network, an initiative between The Dallas Morning News, Al Dia, and Southern Methodist University.
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PRODUCT SHOWCASE
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NAA Roundup: NNN Rolls Out Programmatic Offerings
The Newspaper National Network (NNN) is introducing programmatic offerings for online. NNN, a marketing partnership of the nation's top 25 newspaper companies, is partnering with GroupM to provide programmatic offerings across select brands.
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How Newspapers Use Green-Screen Technology at Events
Newspapers use customized green-screen attractions to engage with event attendees and to gather their contact information. The newspapers can use the data to deepen relationships with readers and to reach potential subscribers.
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How Promotions Drive Measurable, Impactful Results for Advertisers
Second Street
Papers are driving quantifiable results for their clients, including email database growth, sales leads, and foot traffic by executing contests and giveaways that are designed to meet the specific goals of the advertiser.
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Promoted by Second Street


NAA Supports Bipartisan Bill to Protect Free Speech
The SPEAK FREE Act of 2015 aims to protect citizens from frivolous lawsuits intended to intimidate and to ultimately silence critics, such as online reviewers and journalists. These strategic lawsuits against public participation (SLAPP suits) can last years and can cost defendants thousands of dollars.
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Business Models


Newsonomics: 10 Numbers That Define the News Business Today
NiemanLab
We're bombarded by endless numbers every day — some claiming the exalted status of metrics or, even higher, benchmarks. It's tough for any of us to figure out which — ARPU? TOS? post-click activity? — are meaningful and which will go down in news transformation history as footnotes. For me, making sense of the numbers helps bring a little order to the chaos.
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  PRODUCT SHOWCASES
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Mobile Application for Newspapers
Spreed Inc. specializes in end to end mobile publishing solutions. Our turnkey platform lets media companies create branded iPhone, Blackberry, Palm Pre and Android applications in under 48 hour. These apps can then be monetized through our behavioral advertising mediation platform More info

Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


New Day for Gannett Newspapers — They're on Their Own
Poynter
The 19,600 employees of Gannett newspapers coming to work Monday will be working for a new company — untethered from growing and prosperous television stations and digital ventures. Retaining the Gannett name, the spin off company has well defined plans for digital transformation and for expansion by acquisition. Its reception by Wall Street is less certain.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Should News Outlets Declare Allegiances?
Politico
Following Friday's landmark Supreme Court ruling in favor of same-sex marriages, three news organizations — BuzzFeed, Huffington Post and Mashable — changed their Twitter avatars to feature the rainbow flag, a symbol of pride in the lesbian, gay, bisexual and transgender community. The decision to endorse a legal ruling that is opposed by many conservatives signals how comfortable some news outlets have become with backing certain political causes.
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  FEATURED COMPANIES
16 hot tips for automotive pages

Increasing readership and ad revenue means having automotive content that people actually want to read. That means a cross-section of hot topics in these16 categories. 

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We help thousands of newspaper publishers to convert their publications into clever e-editions to generate new revenues and increase their reach. Showcase Demo.


Dow Jones Chief Warns Media Orgs About Getting Cozy with Facebook and Apple
Fortune
After dipping their toes in the water with Facebook's new "Instant Articles" mobile offer last month, several of the social network's media partners are planning to dive in head-first this week — publishing as many as 30 articles a day through the new feature, in the case of The New York Times. But Dow Jones CEO Will Lewis says his colleagues should be careful about putting their content into walled gardens like Facebook.
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Why Journalists Should Care More About Media Business Models
The Media Briefing
Too few journalists care about media business models. Every week a senior journalist or editor tells me: it's not my job to care, I trust our commercial teams, I just want to get on and do my words. The business of media, it seems, is none of their business. Editorial culture's aversion to commercial affairs results from fallacious thinking about Chinese walls.
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Advertising


New York Times Aims to Double its Branded Content Business
Capital New York
You can almost hear the beeps. Fortune 500 companies have taken a big liking to content marketing and native advertising, creating a battlefield competition among the biggest publishers. Those beeps? Those are the sounds of the many hands in the content marketing game joining in on conference calls to plan, present and okay strategies.
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Ad Blocking's Collateral Damage: Publisher Data
Digiday
When publishers think about ad blocking, they fixate on how the tech hurts their ad revenue. But fewer are thinking about how it could hurt their ability to collect data about readers — and that's a major long-term issue. Most ad blockers, including Adblock Plus, work by preventing sites from loading elements from certain domains and subdomains.
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Competitors


Instagram Overhauls Search Feature to Surface More Trending News
re/code
Instagram unveiled a massive overhaul to its search feature in an effort to bring users into the app more often, particularly during breaking news events. The new feature lets users search for images by location and includes a section for trending places and hashtags, none of which was available before. The trending places feature will surface both local and national trends.
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Facebook Taking into Account More Actions on Videos
Facebook
The goal of News Feed is to show you the stories that matter most to you. As part of our ongoing effort to improve News Feed, we asked people to rate their experience and tell us how we can improve the content they see when they check Facebook. One of the most significant findings from this work is that there are many times people don't want to like, comment on, or share a post, but this does not mean it wasn't meaningful to them.
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Arianna Huffington's Improbable, Insatiable Content Machine
The New York Times Magazine
One morning in March, a dozen Huffington Post staff members gathered around a glass table in Arianna Huffington's office. They had been summoned to deliver a progress report to Huffington, the site's president, editor in chief and co-founder, on a new initiative, What's Working. It was created to help the site cover solutions, rather than focusing only on the world's problems.
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Digital


Washington Post Starts to Automatically Encrypt Part of Web Site for Visitors
The Washington Post
The Washington Post will begin encrypting parts of its Web site Tuesday, making it more difficult for hackers, government agencies and others to track the reading habits of people who visit the site. The added security will immediately apply to The Post's homepage as well as stories on the site's national security page and the technology policy blog The Switch.
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How Television Won the Internet
The New York Times
Rupert Murdoch recently appointed his son James chief executive of 21st Century Fox, prompting the obvious question: How can a guy whose main credential is a silver spoon compete with Silicon Valley's meritocratic coders and entrepreneurs? I suggested that disconnect in a testy interview with James several years ago, when he was running his father's satellite broadcasting company, BSkyB.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How The Dallas Morning News Helps Parents Cover Education (NAA)
How to Leverage Data's Editorial Impact to Increase Economic Value — Part 1 (NAA)
NAA Roundup: Sale of The Columbus Dispatch Completed (NAA)
FCC Issues Pro-Consumer Clarifications to the TCPA (NAA)
How Newspapers Use Green-Screen Technology at Events (NAA)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

For more information about NAA, please contact Lindsey Loving.

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Dennis Hall, Executive Editor, 469.420.2656   Contribute news

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