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July 02, 2014

 




NAA News

How reporters and robots can work together
Are robots sitting in newsrooms across America? Not yet. Are machines writing stories? You bet. The Associated Press announced on Monday that it will use automation technology to produce corporate earnings stories. It will use technology from Automated Insights, a company based in Durham, North Carolina.
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Five Answers with Raju Narisetti, News Corp
“That newsrooms, especially editors, care about readers​. By getting them to care about analytics and to remember that behind every pair of "eyeballs" there is a person who increasingly doesn't have to spend time with your journalism.”
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Take the NAA Newspaper History Quiz
Do you like history? Do you like newspapers? If you answered yes to both questions, then NAA has a quiz for you. NAA created a quiz on newspaper history from the invention of the product to World War II. The quiz features questions about key events and figures as well as a bit of trivia. It's fun!
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SPONSORED CONTENT


NAA Roundup: CrowdSource buys Texas beer festival
CrowdSource, the event marketing company of The Dallas Morning News, announced it purchased majority ownership of Untapped, the Indie Music and Craft Beer festival. Untapped festivals, which focus on providing attendees with quality music and a large craft beer selection, are held in Dallas, Fort Worth and Houston, and also include the Canned Festival held in Denton, Texas.
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Newspaper offers neighborly advice about its Neighborhoods site
The Columbia Daily Tribune is welcoming other newspapers to its data-mapping world. The Tribune, based in Columbia, Missouri, aims to share its expertise about OpenBlock software, which it uses for its Neighborhoods site, with other newspapers. The free hyperlocal news site aggregates data from public and private sources and puts it on a map.
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Business Models


Kickstarter bets on bringing the slow Europe model of journalism to the US
Fast Company
As the foundation of American journalism continues to crumble, entrepreneurial reporters are turning to a 250-year-old European reporting model: The co-op. News cooperatives have long thrived in Europe — in Italy, Switzerland, and Germany — and in Mexico, too. Yet, with a few exceptions they never really took root in the U.S. That may be changing.
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Newspapers that aren't dying
The Atlantic
There is no "digital first" strategy at 169-20 Hillside Avenue, a nondescript shop offering photo services, money transfers and video rentals in Jamaica, Queens. From its basement, Khalil ur Rehman, a first generation Pakistani immigrant, has been publishing the Urdu Times for over two decades. In his office are two computers, a fax machine and a phone. “Before, we used to actually have a printing press here,” said Rehman, amid the distant rumble of the F-train that passes under every few minutes.
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Despite many new local news sites 'media deserts' are a stubborn reality
Street Fight
More than 120 newspapers have shut down in the U.S. since 2008. Surviving papers have been forced to cut their local news budgets in the implosion of old media ad revenue. Hundreds of digital community news sites have been launched in the meantime, but journalist and educator Dr. Michelle Ferrier says that millions of Americans have ended up in a “media desert.” She says this is especially true of those of low-income and low-education levels.
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Advertising


How Le Monde is reinventing the ad unit for mobile
DigiDay
France’s Le Monde was creating a new smartphone app, though, which gave it an opportunity to build new ad formats from scratch. The result is a new app with a clean reading experience where the ads are integrated into the editorial content and the experience is uncluttered by banner ads. Many U.S. publishers have been doubling down on responsive mobile sites as consumers’ reading time shifts to mobile from desktop, and with good reason.
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Combining a creative studio and ad smarts, Victory Journal tells lush, visual sports stories
Nieman Journalism Lab
Statistics don’t matter to the sports magazine Victory Journal. Neither does the score of a game, really. Rather the magazine, which comes out in print twice each year, covers “eternal glories and ignominies of players and pursuits the world over.” “We’re definitely diving into uncharted waters because we don’t want to make low-cost, high-volume content,” said Christopher Isenberg, Victory Journal’s co-founder. “We want to make high-cost, low-volume content, and that is what we are actively figuring out how to make work.”
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Kraft's cheesy Yahoo motion ads lifted related search 77 percent
Adweek
The difference between a static image and a slightly animated picture may be subtle, but Yahoo is claiming that its Motion Ads are leading to higher sales and increased positive brand association. Kraft was one of the first brands to sign up for the service, which launched on March 17. The premium ad offering allows marketers to use GIFs on the Yahoo homepage, vertical category homepages or on the login page.
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Competitors


Online news channel chosen to test YouTube's 'Fan Funding'
Poynter
The Young Turks, a YouTube-based network that generates about 68 million views monthly, has begun to try out a fundraising platform, called Fan Funding. The program, which is currently in limited release, allows online video creators on YouTube to generate revenue from their viewers with a “support” button. After one week of using the feature, The Young Turks has generated about $400, said Steve Oh, the chief operating officer of the network.
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What 'media multitaskers' look like and why you should care
The Media Briefing
The modern behavioral complexities of audiences would make any but the most enthusiastic media mogul of the past throw in the towel and call it a day. There used to be only one device that audiences read newspapers on, and that was, er, paper. Now, there are mobiles, tablets, laptops, desktops and even wearables to contend with, and an enormous array of different approaches to each category — iOS or Android, Windows or Mac, Google Glass or Samsung Gear, to name but a few.
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'Buy now' buttons start appearing in tweets: Is Twitter shopping finally here?
ReCode
The products being shared in the displayed tweets come from a shopping app called Fancy. Back in January, Re/code uncovered a mock-up online that was created by Fancy and that a source said was used to pitch Twitter on what a Twitter e-commerce integration could look like. But Twitter didn’t launch any buying capability within tweets, until maybe now.
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Digital


USA Today tries new way to keep readers from leaving
Mashable
USA Today is trying out a new content discovery tool to keep readers from leaving the site. The newspaper has tapped Curiyo, a startup founded by Bob Rosenschein, who created Answers.com and sold it to AFCV Holdings for $127 million in 2011. Curiyo lets you click on a word or name to find out more about them. The links are only available on the desktop version of USA Today's Life section. (There's no mobile version of Curiyo yet.) If you click on highlighted words in Life stories, you'll see a window pop up on the right-hand side with links to relevant pages.
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Lesson's from The Wall Street Journal's WWI interactive project
Journalism.co.uk
The Wall Street Journal launched one of the biggest digital projects to come out of the outlet's London branch — an"'advent calendar-style" interactive of 100 legacies from the First World War, told through text, video and other digital media. Journal reporters around the world collaborated on the project, which appears in front of The WSJ paywall and features well-known "legacies" from the Great War, such as armaments and trench warfare, alongside more surprising ones, such as contraception and cartoons.
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For email newsletters, a death greatly exaggerated
The New York Times
A The Media Equation, employees pride themselves on keeping our readers abreast of the newest technologies and approaches in reaching audiences. So it gives us great pleasure to reveal a radical publishing technology that is catching on in news media companies big and small. Ladies and gentlemen, behold: Email. Email newsletters, an old-school artifact of the web that was supposed to die along with dial-up connections, are not only still around, but very much on the march.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
How reporters and robots can work together
NAA
Are robots sitting in newsrooms across America? Not yet. Are machines writing stories? You bet. The Associated Press announced on Monday that it will use automation technology to produce corporate earnings stories. It will use technology from Automated Insights, a company based in Durham, North Carolina.

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What the newspaper trends of 2014 mean for the industry's future
NAA
“The newspaper industry has transformed in a way that we could not have imagined just a decade ago,” writes NAA CEO Caroline Little. “Across the globe, there is a renewed energy to innovate, strategize, and meet these growing opportunities and challenges.

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Time for the FCC to dismiss outdated media cross-ownership ban
NAA
On June 11, the House Subcommittee on Communications and Technology held a hearing, Media Ownership in the 21st Century, to address the Federal Communications Commission regulations on media ownership.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Time for the FCC to dismiss outdated media cross-ownership ban (NAA)
What the newspaper trends of 2014 mean for the industry's future (NAA)
Print still matters, even if some would like to believe it shouldn't (Nieman Journalism Lab)
NAA Roundup: Omaha World-Herald has new digital products (NAA)
Advance digital makeover of its newspapers — 5 years in and no turning back (Poynter)

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NAA Updates

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