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Jul. 3, 2013

 




NAA News


Circulation


New NAA report provides fresh perspectives on scan-based sales
More than 300 newspapers participated in a recent NAA survey designed to help gauge the transition to scan-based agreements, understand how publications are adapting and provide operational benchmarking information. A new NAA report examines the top issues around building audience and revenue through single-copy sales and offers insight into how newspapers are performing in a scan-based environment.
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Audience


10 secrets of successful meters, paywalls and reader revenue strategies
Reader revenue is now key for media companies. Discover how The New York Times is seeing growth through digital subscriptions, how Gannett Co. Inc. has launched content revolutions at its newspapers and how Atlantic Digital is banking on e-books and events.
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Events


Single-copy series features webinars on sales, merchandising
"Best of the Best: Sales Programs That Work" at 2 p.m. ET July 11 explores effective promotional programs from the past year. "Merchandising for Measureable Gains" at 2 p.m. ET Aug. 8 looks at the basics, how they work, how they can drive sales and how to take full advantage of today's news and content. Register now for both. And if you missed the "Nielsen Cross-Media Engagement Study" webinar, visit the archives to replay the session and access the presentation.
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Act now to enjoy 50 percent off API's audience development workshop
The American Press Institute is offering an Independence Day discount on its July 15 workshop in Phoenix, "Growing Your Audiences and Growing Your Business." Presented with The Poynter Institute, the program gathers media professionals and academics to rethink how to understand and better create experiences for a local audience. Learn how to take a deep dive into device and coverage preferences that are useful to users and smart for your business. Hear what's working and what's not from those innovating at Gannett Co. Inc., The Florida-Times Union, Northwestern University and Deseret Digital Media. The discount expires at 5 p.m. ET July 5.
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PRODUCT SHOWCASE
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Advertising


An update on the Valassis NSA
NetNewsCheck
Valassis has rolled out its new weekend direct-mail package, dubbed Spree, in Phoenix and Atlanta. The company has promoted the new package as "complementing declining newspaper penetration." Jim Hart writes: "I roughly calculate the current 'investment' in Phoenix and Atlanta at $30,000 a week, less whatever the advertisers are paying them. A drop in the bucket ... but the market disruption alone could be worth this modest investment."
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GM hits a 5-year high — and it's not just trucks
Los Angeles Times
General Motors Co. posted its best month for U.S. auto sales in almost five years in June. The automaker said sales rose 6 percent to 264,843 vehicles over the same month a year earlier. It was its highest total since September 2008.
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  PRODUCT SHOWCASES
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To find out how to feature your company in the PRESSTIME Update and other advertising opportunities, contact
James DeBois at 469-420-2618.

More info


Why bad native advertising is worse than banners
Ad Age
Native advertising has been heralded as the latest white knight of digital advertising, here to save us from ineffectual banners. Never mind that the heralders all happen to be people selling native ads. But this brings up a new question: Who is holding native advertisers accountable for quality?
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Looking for similar articles? Search here, keyword NATIVE ADVERTISING.


Groupon adds restaurant bookings challenging OpenTable
Bloomberg
Groupon Inc. is adding an online restaurant-booking service offering discounted meals as the company seeks to bolster revenue amid waning demand for its Web-based coupons. "Groupon Reserve" will let customers use Savored.com's reservations engine to find tables. It's starting in 10 cities and will expand in the United States and overseas by the end of 2013.
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Competitors


Facebook, LinkedIn poised to benefit from advertising dollars
The Globe and Mail
Social networking is poised to grow as people spend more and more time on Internet-connected mobile devices. Money will inevitably flow to where the eyeballs are. Mary Meeker, the famous tech analyst, estimates that about $20 billion a year in revenue will likely shift out of print advertising and toward the Internet over the coming decade. And that's just in the United States.
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  FEATURED COMPANIES
An obituary is forever, but it shouldn't take that long to place one
Exclusively for newspapers and funeral directors, Memoriams streamlines the process of placing obituaries. Contact sales@adpay.com to get signed up for FREE MORE
Convert your newspaper into E-Editions
We help thousands of newspaper publishers to convert their publications into clever e-editions to generate new revenues and increase their reach. Showcase Demo MORE


Inside AOL's live experiment
Adweek
AOL wants to build out a mini cable empire, and it's using live programming as its differentiator in the sea of a bazillion YouTube clips. Susan Lyne, CEO of AOL's Brand Group, predicted that users will eventually get into the habit of leaving a live AOL player (or players) on in the corner of their screens at work, tuning in and out as content catches their interest.
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Yahoo News redesign is faster, more personalized
Mashable
Unlike most website redesigns, the focus here was not on aesthetics — in fact, the few visual differences are hard to detect, and it's possible that many regular readers won't notice any changes at first. Instead, they may notice over time that their feeds serve up news tailored to their reading preferences, based on their individual reading history.
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Digital


Vine sharing on Twitter dips after Instagram video debuts
Huffington Post
When Instagram announced the addition of video to its filter-filled photo-sharing app, many opined that it would be the end of Vine. But we're not sure anyone could have predicted just how quickly Instagram would affect the Twitter-owned app.
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Spundge partners with Getty Images and Reuters
Journalism.co.uk
Spundge, a platform which offers journalists a one-stop-shop to search social and the wider Web, store notebooks of content and publish stories directly to social and blogging platforms, has partnered with Getty Images and Reuters. The partnership means images from Getty and photography and text from Reuters will be available to Spundge Pro customers.
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Apple seeks to trademark 'iWatch' in Japan
Bloomberg
The iPhone maker is seeking protection for the name, which is listed in a category for products such as a handheld computer or watch, according to a June 3 filing with the Japan Patent Office that was made public recently.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Paton: The past can't buy the future for newspapers
paidContent
The Digital First Media CEO, who has talked before about how media companies have to give up their role as information gatekeepers ...

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New parents are a prime target for mobile and tablet apps
MediaPost News
In the first years of 3G networks and multimedia streaming, kids' programming shot to the top of the popularity charts largely because parents ...

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ChiTrib, NYT forge new paths in online video
NetNewsCheck
As the costs of creating and distributing video come down, newspapers from the largest to some of the smallest are entering the space ...

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Google Glass gains more listening skills thanks to new software update
GigaOM
Google Glass owners will be able to get more use from their smart specs just by speaking to them after the most recent software update is installed. Google announced the new features with the software rolling out to devices shortly after. Each month, Google improves Google Glass software, with June's focus being on camera improvements.
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Business Models


The New York Times launches new interactive ads for mobile
Nieman Journalism Lab
The New York Times is out with some interesting new ad formats specifically tailored for its iPad app. Developed by The Times' Idea Lab, the new formats emphasize interactivity and a push to connect the app to other features on the iPad.
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How CrowdyNews is giving Digital First Media more social content
Journalism.co.uk
Over the last year, Digital First Media newsrooms have been rolling out a new feature on their websites: a feed of curated news reports and media from each outlet's local area. Built by CrowdyNews, a Dutch technology company, the "social wire" pulls in hand-picked reports from Twitter, RSS feeds and YouTube accounts and displays them on the front of the site.
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U-T San Diego plans national Web video net
NetNewsCheck
U-T San Diego aims to take its nascent online television network to a national level, soliciting video content from many of the country's major metro daily papers for a newspaper-based video network. CEO John Lynch says that in 90 days, the paper plans to begin aggressively courting newspapers in the country's top 25-30 markets for inclusion in what he described as a 24/7 streaming network based out of U-T San Diego's offices.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Learn how Gannett and others understand local audiences (NAA)
Paton: The past can't buy the future for newspapers (paidContent)
New beef ad campaign launched (AgWired)
Big U.S. advertisers boost 2012 spending by slim 2.8 percent (AdAge)
Brands must push real-time ads to stay relevant (MediaPost News)

Don't be left behind. Click here to see what else you missed.
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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