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July 09, 2014

 




NAA News

Five Answers with Mi-Ai Parrish, Kansas City Star
“We are much more than the printed product that arrives at your home each day; we’re the region’s largest media company and have been for decades. Our website, which turns 20 next year, is the No. 1 news website in the region. Beyond that, our printed newspaper is profitable and has been throughout the entire economic downturn.”
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The Washington Times gives back to the community with news racks
The Washington Times had hundreds of extra news racks lying around with few options for their continued use. There did not appear to be many alternate uses for a news rack. Or so it would seem, because Doug Alexander, president of the Newspaper in Education Institute and educational services manager of the Washington Times had an idea — repurposing Washington Times news racks as Little Free Libraries.
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Find out how well you remember newspapers in comics, movies and TV shows
Do you remember which superhero had a day job at a newspaper? How about the superhero who incurred the wrath of villains and a newspaper publisher? NAA put together a quick quiz on fictional newspapers and characters who wrestled with criminals and assignments.
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SPONSORED CONTENT


World Teenage News Takeover
News publishers around the world are being invited to give over control of the day's news offer to teenagers for at least a day sometime in November 2014. The idea of this project is to encourage news companies around the world to hand over some editorial and creative control to young people sometime during the month of November, even if only for one edition.
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Business Models


Hawaii paper to resume Saturday edition
NetNewsCheck
The Garden Island newspaper has announced it will bring back its Saturday edition beginning July 12. Editor-in-Chief Bill Buley said he and his staff are “thrilled to again be putting out a print edition every day.” Since Oahu Publications purchased The Garden Island in early 2013, Buley and his staff have made a number of improvements, which have included leveraging OPI’s state-of-the-art production technology and more accessible digital options.
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PRODUCT SHOWCASE
  Running a Reader's Choice Program?

Learn how to expand digital revenue opportunities with your metro reader's choice, plus create year-round niche ballot programs, such as “Best of Holiday Shopping” and “Prep Football Fans' Choice Awards". Download this playbook to learn more.
 


Washington Post gears up for 2014, 2016 elections
The Huffington Post
The Washington Post announced several changes that editors say will better position the paper "for the coming elections and accommodate the continued growth of our staff," according to a staff memo. Chris Cillizza will expand The Fix into a new digital storytelling site that Post editors say will be "bigger, better" and "less tied to the news." The revamped Fix, they write, will provide engaging analysis and make "people think differently about what they thought they knew about politics."
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An ex-Patcher competes in Tim Armstrong's town
Street Fight
Going entrepreneurial in community journalism is scary anywhere. But when you decide to do it where the mastermind of the publication where you used to work lives, that could be like parachuting into enemy territory with a Swiss Army knife and a crystal radio. But that’s exactly what longtime journalist and public relations specialist Leslie Yager did.
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Advertising


Forecast: This is the year mobile ads explode
Media Life Magazine
Call 2014 the year of mobile advertising. It’s set to take off in a major way over the coming months, and by year’s end it will be the No. 3 form of advertising, surpassing print, radio and out of home. That’s pretty impressive for a format that did not even exist a few years ago.
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Online video advertising is growing many times faster than TV, search, and most other digital ad markets
Business Insider
Online video is growing faster than most other advertising formats and mediums. In a new report from BI Intelligence we explore the key drivers of the skyrocketing growth of video ads, examine the cost and performance of the emerging digital ad format, and look at the major players that are shaping the industry.
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Native is the only antidote to 100 million readership 'success'
Media Post
There's an infamous joke in the British army about Monty coming over the dunes to tell his Second World War soldiers there was good news and bad news. The bad news was delivered first — we've got no food, so we're going to have to eat sand. What on earth could be the good news, enquired a plucky "Desert Rat?" The answer? There's lot of it! National newspaper editors must know the feeling.
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Competitors


Why Twitter's buy-now button won't be a gravy train for brands
Ad Age
If you're a marketer responsible for driving site traffic and sales through ecommerce, it's highly likely the majority of your time is spent on search and email, with these channels still delivering the huge majority of results for the best available price. That said, it's nice to see other options occasionally becoming available.
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AP Partners with Wochit to Provide Content

Familiar with The Associated Press? Wochit, the Real-Time Video Creation Platform, now offers AP's video & photo content to all users. Read the Press Release. In minutes, create high-quality videos & incorporate any asset - whether they’re yours, AP’s, or Wochit’s. Contact Us to Get a Free Trial or to learn how Wochit helps publishers create more content, faster.


Buzzfeed is officially a case study in media industry disruption
Forbes
It’s hard to talk about disruptive innovation without talking about Harvard Business School, where Clayton Christensen incubated his influential theory, and the Japanese auto industry, which provided much of the crucial fodder for it. So take note: Buzzfeed, the web publisher best known for its infectious lists and quizzes, is the subject of a new Harvard Business School case study.
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The inside story of Flipboard, the app that makes digital content look magazine glossy
Entrepreneur
Mike McCue thought he was done. Two years after selling his startup Tellme Networks to Microsoft for a reported $800 million-plus, McCue essentially completed his efforts to integrate the company's innovative voice-recognition software into the Microsoft platform. So in mid-2009 he handed over the reins, turned in his resignation and set his sights on a life of leisure — maybe the occasional angel investment here, perhaps some philanthropy work there, a whole lot of family time in between. His retirement lasted barely a week.
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Digital


How The Wall Street Journal is celebrating its 125th anniversary while also looking ahead
Nieman Journalism Lab
The Wall Street Journal marked its 75th anniversary on July 8, 1964 with a front-page story examining the paper’s history and what the paper stood for. Though initially conceived as solely a business newspaper, the Journal wrote at the time that its view is that business news covers “everything that somehow relates to making a living.” Because of that expanded editorial approach, the Journal marks its 125th anniversary with a special print section and a series of online interactives.
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FOLD wants to keep you from tumbling down link rabbit holes
Nieman Journalism Lab
Journalists are in the business of creating both content and context. The rise of “explainer journalism” outlets and topic rundowns like Vox’s card stacks demonstrates an increasing interest in news that takes a step back from a specific event, picks up the myriad fragments of information it leaves behind, and distills it for a curious audience.
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Amnesty International launches video verification tool, website
Poynter
Amnesty International is in the verification game and that is good news for journalism. When journalists monitor and search social networks, they’re looking to discover and verify newsworthy content. Amnesty utilizes the same networks and content — but their goal is to gather and substantiate evidence of human rights abuses.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Five Answers with Mi-Ai Parrish, Kansas City Star
NAA
“We are much more than the printed product that arrives at your home each day; we’re the region’s largest media company and have been for decades. Our website, which turns 20 next year, is the No. 1 news website in the region. Beyond that, our printed newspaper is profitable and has been throughout the entire economic downturn.”

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Take the NAA Newspaper History Quiz
NAA
Do you like history? Do you like newspapers? If you answered yes to both questions, then NAA has a quiz for you. NAA created a quiz on newspaper history from the invention of the product to World War II. The quiz features questions about key events and figures as well as a bit of trivia. It's fun!

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How reporters and robots can work together
NAA
Are robots sitting in newsrooms across America? Not yet. Are machines writing stories? You bet. The Associated Press announced on Monday that it will use automation technology to produce corporate earnings stories. It will use technology from Automated Insights, a company based in Durham, North Carolina.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How reporters and robots can work together (NAA)
Take the NAA Newspaper History Quiz (NAA)
Newspapers that aren't dying (The Atlantic)
Despite many new local news sites 'media deserts' are a stubborn reality (Street Fight)
Five Answers with Raju Narisetti, News Corp (NAA)

Don't be left behind. Click here to see what else you missed.
 


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NAA Updates

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