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Jul. 10, 2013

 




NAA News


Public Policy


Conyers and Poe: 'A free and robust press is essential'
"As a conservative Texan and liberal from Michigan, we often find ourselves on opposite sides of issues, but we stand together on one important issue: enacting a federal shield law to protect reporters from being forced to disclose their confidential sources," U.S. Reps. John Conyers and Ted Poe write in an opinion column for Politico. "A free and robust press is essential to the transparent and effective functioning of our government. … This is not a conservative or liberal principle. It’s an American principle. A free press can hold both Democratic and Republican administrations accountable, as we've seen throughout our history, from Watergate and the Pentagon Papers to the recent Internal Revenue Service and National Security Agency scandals."
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Audience


Millennials still want their newspapers
Despite the perception that the under-30 crowd is leaving newspapers and their websites behind for other digital news outlets, studies are finding that the newspaper is still a vital source of information for millennials. "There is no question that members of the younger generation tend to be more active in using digital media to seek and absorb information they consider relevant to their lives," NAA's Jim Conaghan writes in a column for NetNewsCheck. "Newspapers continue to refine existing methods and invent new ones to reach younger generations through their digital platforms."
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Digital


Mobile news publishing leaders share 8 keys to success
How to monetize mobile and what technological approaches to use — apps versus responsive design, for instance — were the central issues of "The Future of Mobile" workshop presented by the American Press Institute with The Poynter Institute. A recap outlines key concepts from the workshop, which featured mobile innovators from ESPN, The Boston Globe, Digital First Media and Puerto Rico-based GFR Media.
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PRODUCT SHOWCASE
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Events


Upcoming NAA webinars focus on sales, merchandising
"Best of the Best: Sales Programs That Work" at 2 p.m. ET July 11 explores effective promotional programs from the past year. "Merchandising for Measureable Gains" at 2 p.m. ET Aug. 8 looks at the basics, how they work, how they can drive sales and how to take full advantage of today’s news and content. Register for both. And did you miss NAA's recent webinars on "How America Shops and Spends," scan-based single-copy innovations, boosting website engagement and the Nielsen engagement study? Visit the archives to replay sessions and access presentations.
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There's still time to register for the last Transformation Tour workshop
The July 15 workshop in Phoenix on audience development is the last training event in the American Press Institute's cross-country Transformation Tour, presented with The Poynter Institute. Sign up before that date to save your spot in the room with industry leaders and academics rethinking how to grow and keep audiences. Hear and discuss what's working and what's not in providing unique value to your audience — the stuff that keeps them coming to your news, not your competitor's.
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Advertising


Kroger buys Harris Teeter
USA Today
Kroger Co. is buying Harris Teeter Supermarkets in a $2.4 billion deal, which will increase by three the number of states it operates in to 34. The deal will be the fourth-largest acquisition of a North American food retailer in the past decade.
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Meet America's 25 biggest advertisers
AdAge
AT&T is one of four telecoms on Ad Age's ranking of the 25 most-advertised brands, a list that includes five auto brands (led by Chevrolet), five retailers (topped by Macy's) and three insurers (with Geico far out front).
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To find out how to feature your company in the PRESSTIME Update and other advertising opportunities, contact
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J.C. Penney critic sees some positives
The Dallas Morning News
J.C. Penney Co. under CEO Myron "Mike" Ullman is doing some things right, one of the company's biggest critics says. At Penney's Plano headquarters, "their heads are down. They're focusing on Retail 101," Belus Capital Advisors analyst Brian Sozzi said.
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Back-to-school ad campaigns start jarringly early
AdAge
Historically, most consumers begin shopping for back-to-school supplies three to four weeks before school starts. And retailers have typically followed their lead, beginning promotions in mid-to-late July. This year, however, they're trying to get a jump on people's spending.
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Competitors


Gallup: Only 21 percent list Internet as main news source — can this be right?
WAN-IFRA
A recent Gallup poll found that 55 percent of Americans list TV as their primary source of news, and only 21 percent give Internet media this distinction. But this research may not be reason for broadcast companies to celebrate nor for digital media to despair: Other studies contradict Gallup's findings by suggesting the new generation of news consumers is abandoning TV for information online.
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  FEATURED COMPANIES
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The limits of Facebook's search tool
The New York Times
In practice, Graph Search has many limitations. Because Facebook uses so-called structured search technology to scan the boxes and buttons that users fill out on the site, it's only as good as the boxes checked.
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Digital


Do you use reddit?
The Washington Post
The Pew Internet and American Life Project has released a study that puts reddit under the microscope to see who's frequenting the site. The results: About 6 percent of American adults online said that they've visited reddit. The fact that reddit is getting this kind of analysis at all reflects a growing awareness about the site.
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Looking for similar articles? Search here, keyword REDDIT.


How digital technology is creating a world of introverts
SocialTimes
We have entered a true digital revolution. Traditional social outlets have been outgrown, replaced by a world that orbits around the fast, online methods of communication. Our time spent online fuels us with tons of accessible information — and ways to spread our ideas and daily whereabouts to the masses. In turn, the 21st century has become the time for the online extraverts and offline introverts.
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FEATURED ARTICLE
TRENDING ARTICLE
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The New York Times launches new interactive ads for mobile
Nieman Journalism Lab
The New York Times is out with some interesting new ad formats specifically tailored for its iPad app.

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How CrowdyNews is giving Digital First Media more social content
Journalism.co.uk
Over the last year, Digital First Media newsrooms have been rolling out a new feature on their websites: a feed of curated news reports and media from each outlet's local area.

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U-T San Diego plans national Web video net
NetNewsCheck
U-T San Diego aims to take its nascent online television network to a national level, soliciting video content from many of the country's major metro daily papers for a newspaper-based video network.

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Prss is trying to design the iPad publishing app that Apple never built
GigaOM
A Netherlands-based company wants to revolutionize iPad publishing. In much the same way that Quark enabled desktop publishing in the '80s and platforms like WordPress and Tumblr allowed anyone to cheaply and easily set up their own blog in the aughts, Prss wants to put iPad publishing in the hands of people who lack programming skills.
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Business Models


Esquire charges while Australian and British papers continue paywall battles
Poynter
Esquire has joined the throng of publications experimenting with online paywalls, asking readers to pay $1.99 to read a feature from its August issue. Fairfax Media is launching a digital subscription model for the Sydney Morning-Herald and The Age. Trinity Mirror, which publishes the U.K.'s Mirror and Sunday Mirror, doesn't seem to agree with paywall strategies, but is still investing online by hiring digital editorial staff.
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Forbes Media acts like a '96-year-old startup,' licenses its content platform
PBS MediaShift
Forbes Media has reinvented itself with an online platform at Forbes.com with 1,300-plus contributors; a native ad platform with BrandVoice; brand extensions including conferences and international editions; and a technology company that is looking to license its publishing platform obtained by purchasing True/Slant (and installing Lewis Dvorkin as chief product officer).
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    New NAA report provides fresh perspectives on scan-based sales (NAA)
10 secrets of successful meters, paywalls and reader revenue strategies (NAA)
An update on the Valassis NSA (NetNewsCheck)
Why bad native advertising is worse than banners (Ad Age)
Single-copy series features webinars on sales, merchandising (NAA)

Don't be left behind. Click here to see what else you missed.


Wall St Cheat Sheet writes its own rules for new media
PandoDaily
The Wall St Cheat Sheet looks like a throwback to an almost-obsolete Internet media era. But people are reading this website. What's more, it's doing something unusual for a media company: making a lot of money.
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Star Tribune publishes serialized novel, turns it into an e-book
Poynter
"Giving up the Ghost," written by Mary Logue, joins a collection of e-books the Star Tribune published last year, including "In the Footsteps of Little Crow" by Curt Brown and "The Cookie Book," a collection of recipes.
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SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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