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Jul. 11, 2012




NAA News


Public Policy


Opposition to proposed Valassis-Postal Service deal grows
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More than 30 newspaper companies, representing thousands of daily and weekly newspapers, provided detailed responses to the Postal Regulatory Commission's notice of inquiry on the proposed special postage-rate deal (or negotiated service agreement) for Valassis Direct Mail. Newspapers' responses yielded local market data that supported NAA's comments on the notice. NAA's comments also included results of an NAA-member survey on the proposed agreement's potential impact on revenues of both newspapers and the U.S. Postal Service. While media reports have focused on the opposing viewpoints of the newspaper industry and the Postal Service and Valassis, the commission received several responses from other interested parties. The commission will receive a briefing from PRC staff on responses to the notice of inquiry when all comments have been analyzed. A decision is expected by the end of the month. More

Committees drafting legislation to prevent leaks
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Leaders of both the House and Senate intelligence committees are incensed over recent leaks of classified information and have vowed to write legislation to address what they perceive to be a serious problem with unauthorized disclosures by government officials. The leaks under scrutiny were used in reporting that revealed new facts related to U.S. involvement in cyberattacks against Iran’s nuclear program, drone strikes against suspected terrorists, and the second attempted airline underwear bomber. NAA has been in discussion with congressional staff about the importance of balancing a free press and the public's right to know with the government's need to keep certain national security information secret. NAA will monitor legislative proposals to ensure they do not negatively affect newsgathering or create new legal liabilities for journalists.



Digital


Exclusive recap of BIA/Kelsey mobile-social conference available
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How to use mobile and social media to drive revenue was a particularly hot topic in San Francisco recently. Local media advertising experts BIA/Kelsey hosted a one-day conference that featured panels debating the intersections of mobile, local and social in relation to commerce and monetization. Major technology companies such as Groupon, Yelp, PayPal and Google were represented, with sessions focused on everything from geolocation to mobile product development to venture capitalism funding innovation. More

Updated spreadsheet highlights paid-content newspapers
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As paid-content solutions become even more ubiquitous for newspapers, NAA has updated its data on publications that have taken the plunge into this new realm. A newly revised spreadsheet provides information on about 160 U.S. newspapers with paid models — metered, two-site and walled-off approaches — including how long they have been in the field and how they are handling print subscribers. More



Advertising


Should Dick's Sporting Goods be shaking in its sneakers?
The Motley Fool via msnbc    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Dick's (and many Wall Street analysts) is holding strong to the conviction that the company's current access to premium brands will protect its business from being obliterated by Amazon. The company has also been beefing up its online store to stay relevant. More

Sears wants to be your travel agent
WEWS-TV    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Based on the premise that many of its middle-income shoppers love layaway, SearsVacations.com will let them book a trip, then let them pay for a bit of it every few weeks, with no interest charges. More

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Retailers encourage shoppers to buy online, pick up in stores
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As online shopping has surged, traditional retailers have lost millions in sales to so-called showrooming — when shoppers check out products in stores that they then buy from websites like Amazon. It has gotten so bad that Best Buy even replaces standard bar codes with special Best Buy-only codes on big ticket items so they cannot be scanned and compared online. More

Patriotism: Where made, not where from
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
AutoTrader's "Shopper Insights Report" says shoppers for whom patriotism plays a role at the showroom look at vehicles built in the United States by U.S. workers more than the national identity and base of the nameplate. More

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AT&T ad spending drop signals shift for telecoms
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When nearly all Americans tote mobile phones, there's less need to urge consumers to buy one. Instead, carriers are looking to get existing customers to upgrade to smartphones and pay for more data — typically by using more online and direct marketing and less splashy national TV, print and outdoor advertising. More

Competitors


Magazine ad pages take another hit
MediaPost News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Spring brought no relief for consumer magazines, with total ad pages declining 8.5 percent from 44,795 in the second quarter of 2011 to 40,969 in the second quarter of 2012, according to the Publishers Information Bureau. Total advertising revenues, based on official rate cards, slipped 3.2 percent from $5.7 billion to $5.5 billion. More



HuffPost prepares for video launch
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As the Huffington Post prepares for an Aug. 13 launch of its full-day online video network, it is hoping to tap a fast-growing advertising market by offering marketers something akin to sports naming rights in addition to traditional online video ads. More

With tablets come opportunity, but also online piracy
Adweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With mobile devices, magazines have more ways than ever to distribute their content — and more ways of getting ripped off. Like the music and movie businesses before them, magazines are getting their own taste of piracy with the spread of tablets and handheld mobile devices. It's easy for thieves to digitally swipe magazine issues and post to BitTorrent sites. More
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Digital


Young tablet owners more willing to pay for news
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to the Reuters Institute for the Study of Journalism's new Digital News Report 2012, tablet users ages 16-24 and 25-34 are most willing to pay for online news — 13 percent and 11 percent, respectively. The research suggests that, as the number of younger people buying tablet devices grows, willingness to pay money for the news products many publishers are delivering to them may grow. More



Study: Rich media boosts site clicks threefold
Publishing Executive    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to a study by MediaMind, ads featuring rich media (animation, video and a high level of interactivity) are much more likely to produce click-throughs to advertisers' websites compared to standard banners. More

Gannett executive shares USA Today's vision for mobile
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David Payne, senior vice president and chief digital officer at Gannett Co. Inc., discusses how the company's flagship newspaper is keeping up with the audience shift to connected devices. More

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Making a case for HTML5 investment
eMedia Vitals    Share    Share on FacebookTwitterShare on LinkedinE-mail article
HTML5 promises to get publishers closer to digital media's promised land: Create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. More

Tablet users prefer reading news in evening
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Tablet owners spend more time consuming news at home after work than people who don't own the devices, according to a new study from the Reynolds Journalism Institute. More

Business Models


Schurz, Notre Dame team on innovation challenge
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The University of Notre Dame's Computer Science & Engineering program will collaborate with Schurz Communications on an "innovation challenge" beginning in the fall semester of 2012. Students and faculty will be asked to consider real-world digital solutions and opportunities for 21st-century media companies. The program will focus on mobile development early on. More

Print is dead? Not so fast
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
While many businesses have completely migrated their advertising efforts to the Web because of its cost-effectiveness, exposure potential and convenience, print still maintains its stance as a powerful and necessary component of an ad campaign. More



The Washington Post teams up with Socialcam for Olympics
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Reporters with The Washington Post will use social network app Socialcam to create and distribute news from the 2012 Summer Olympics in London. The paper is also asking regular attendees to share their own videos on the video network. More

The newsonomics of the only metric that matters
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Top newspapers are making deals with tablet aggregators like Flipboard and Pulse. It's a new stage in the quest to generate reader revenue. More

Houston Chronicle launches LaVozTx.com
Hispánicize    Share    Share on FacebookTwitterShare on LinkedinE-mail article
LaVozTx.com is a locally focused online source for news, sports, entertainment, video stories and photo galleries relevant to Hispanic culture and lifestyle. The site will also offer Spanish translations of pertinent stories produced by the Houston Chronicle. More
PRESSTIME Update
For more information about NAA, please contact Marina Hendricks, marina.hendricks@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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