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July 14, 2010
 


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NAA News


Events

Cell phone-only surveys spotlighted in upcoming webinar
More and more people are dropping landlines in favor of cell phones. With that in mind, Scarborough Research began introducing cell phone-only (CPO) sampling procedures in its top-tier local market studies last year. Join us for a free webinar at 2 p.m. Aug. 17 to hear Scarborough’s Dan Mallett discuss initial results and lessons learned from CPO sampling procedures. MORE


Circulation

Loyalty programs retain subscribers from Baltimore to Copenhagen
Poynter's Bill Mitchell takes a look at a new report from the World Association of Newspapers (WAN-IFRA) that provides some new wrinkles on old tricks, especially ways that subscriber loyalty programs may be gaining ground as a preferred means of retaining customers. Done right, such programs eventually may morph into membership plans that could bundle a variety of a news organization's products. MORE




Advertising

Strengthen sales with the help of NAA's 'Tens Lists'
Ever needed to offer a customer one good reason to advertise in a newspaper? How about 10 good reasons? Craft your sales pitches with our "Tens Lists," which contain useful tips, tidbits and stats for selling a variety of newspaper products. Two of the most popular lists, "Ten Reasons to Advertise in a Newspaper" and "Ten Reasons to Advertise on a Newspaper Website," have just been updated for 2010. With these and more, you'll find what you need to help seal the deal. MORE


Research

Foundation studies address smartphones, NIE, youth media habits
New research from the NAA Foundation looks at how young people use smartphones to access news and information, the current state of Newspaper In Education programs and three recent reports on youth media usage. This research can help you assess your current youth readership efforts as you consider what this very important target audience might need that you might provide. MORE


Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


Advertising


U.S. retail sales rise in June on weather, discounts
Bloomberg Businessweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
U.S. retailers reported sales gains in June as record-high temperatures on the East Coast pushed more shoppers into air-conditioned malls. Sales at stores open at least a year rose more than analysts projected at Nordstrom Inc., J.C. Penney Co. and Macy’s Inc., according to estimates compiled by Retail Metrics Inc. Gap Inc. and TJX Cos. fell short of predictions. More

Yes, Web advertising scales, if you measure it right
Advertising Age    Share    Share on FacebookTwitterShare on LinkedinE-mail
article
Surprisingly, some people continue to trot out the tired argument that digital advertising doesn't scale, because the Web offers too many choices. There's no question that online advertising has failed to grow in proportion with the amount of time people spend online. But attributing that fact to "too many choices" is like blaming Bulgaria for the Second World War. More

USA Today puts itself under wraps with ad
Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Amid a still-tough ad environment, USA Today has for the first time wrapped its new section with an ad — one that completely obscures the paper as shown through the window of outdoor racks. More



Digital


Mobile display ads to hit $1.2 billion by 2015
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Mobile display advertising is poised to increase fourfold over the next five years, according to a new forecast from ABI Research. In the United States, ABI predicts that the mobile display ad market will increase from $313 million in 2010 to $1.2 billion in 2015. That makes it one of the stronger growth areas for mobile ad revenues, along with text messaging, search advertising, ads within apps and both streaming and on-demand video. More

Higher e-commerce sales may be only a click away
CNBC    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As more shoppers use the Web to research prices before buying a product, retailers are offering "live help" tools in an effort to improve customer service online and spur sales. More

Internet giants haven't cracked digital ad code
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple, Hulu and Google are intensifying the race for a share of the $65 billion in broadcast TV advertising gradually shifting to online and mobile. Their success depends on grasping consumers' changing digital behaviors and attitudes toward video. So far, they are missing the mark, and television is struggling to find its way into the digital age. More

Last-Minute Ad Space to Fill?
We have ads from national, direct-response advertisers. Get paid for each call or sale the ad generates in your newspaper. Free service. MORE


Competitors


Ad pages and revenues up in second quarter
minonline    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For the first time since the fourth quarter of 2007, magazines recorded year-over-year growth in ad pages and revenues during the second quarter of 2010, Publishers Information Bureau reports. More

Business Models


Journalism Online gets boost from News Corp.
BtoBonline.com    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Journalism Online received some good news last month when News Corp. invested in the startup, which aims to help newspaper and other media companies generate additional revenue from paid content. More

Detroit Media Partnership launches Michigan.com
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Detroit Media Partnership launched www.Michigan.com, which culls together in a single location news from around the Great Lakes State, as well as info on weather, sports, traffic, entertainment and recreation offerings. The site's content is provided by more than 30 organizations, including the Detroit Free Press and The Detroit News as well as news sources in Lansing, Battle Creek, Grand Rapids, Traverse City and others. More
 


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PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
James DeBois, Director of Advertising Sales, 469.420.2618   Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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