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July 15, 2015

 




NAA News


How Albuquerque Journal Phased Out Its News Racks
The Albuquerque Journal recently eliminated its coin-operated newspaper racks after an eye-opening test. Joe Leong, vice president of circulation at the Journal, shares lessons learned from the test and process.
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Inside The Atlanta Journal-Constitution's podcast series, 'Breakdown'
The Atlanta Journal-Constitution is taking on a form of storytelling outside of their traditional print and digital methods to add dimension to powerful stories and have a greater impact with readers: podcasting.
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NAA Roundup: TownNews.com Boosts Its Advertising 'iQ'
TownNews.com contracted with data management provider Lotame to create a program that will combine content and data management platforms to help newspapers and radio and television stations better serve their audiences and advertisers.
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SPONSORED CONTENT


How Brands and Publishers Can Reach the 'Liquid Audience'
The Interactive Advertising Bureau (IAB) and YuMe, a provider of digital video brand advertising, recently released "Digital Advertising Audiences: The New 'Liquid Consumer' Paradigm." The white paper offers insights into the new "liquid audiences" that find content across devices and platforms.
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With Hispanic Audiences, Growing Opps for Publications and Ads (NetNewsCheck)
By Jim Conaghan, NAA Vice President of Research and Industry Analysis. The U.S. now has the world's second-largest number of Spanish speakers. A growing focus on these audiences opens a bevy of opportunities for marketers and newspapers to connect with them in print and online, especially as they consume neighborhood news at a higher rate than the overall population.
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PRODUCT SHOWCASE
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Five Answers with Guy Tasaka, Calkins Media
Calkins Media is doing innovative work in the over-the-top (OTT) space, where media is delivered over the Internet. NAA caught up with Guy Tasaka, chief digital officer and vice president at Calkins, to learn more about his company's OTT strategy and technology.
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How to Leverage Data and Analytics to Grow Audience Revenue — Part 3
This guest article is the last of three by Matt Lindsay, President of Mather Economics, examining how data and analytics offer opportunities to improve business performance in the three primary functions: editorial, advertising and audience.
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How Promotions Drive Measurable, Impactful Results for Advertisers
Second Street
Papers are driving quantifiable results for their clients, including email database growth, sales leads, and foot traffic by executing contests and giveaways that are designed to meet the specific goals of the advertiser.
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Promoted by Second Street


The New York Times and Financial Times launch free digital access program for hotels
The New York Times and the Financial Times recently launched a joint digital access program in premier hotels across North and South America to offer travelers a seamless news experience on the go.
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Business Models


Here's Why Facebook's Instant Articles Probably Aren't Popping Into Your Feed
The Wall Street Journal
Where are the Facebook Instant Articles? That has been one of the social media mysteries of the summer. The program was announced with much fanfare in early May, and several big publishers have said they've been putting out several stories a day for two weeks. But if you're not seeing them in your feed, you're not alone.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


For the Publishing Industry in 2020, Print Will Still Dominate Revenues
TheMediaBriefing
It is rare for an executive in the publishing industry, when contemplating the next five years, to talk positively about print. Digital dominates industry conversations as publishers seek to transform their businesses and engage an audience of connected, if fickle, readers. Yet according to Ovum's new Digital Consumer Publishing Forecast, which quantifies the prospects for the global consumer publishing industry in the next five years, the resilience of print may still be underestimated.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Do Newspaper Companies Have a Strategy Beyond Milking Papers for Profit?
Nieman Lab
Two months ago, Digital First Media's deal to sell itself to Apollo Global Management collapsed, and its founding CEO (and would-be industry leader) John Paton said he would leave the company. Now, as of July 1, he's gone. New CEO Steve Rossi, who moved up from the No. 2 position, has taken complete control, and we can begin to see the outlines of what the post-Paton DFM will look like.
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  FEATURED COMPANIES
16 hot tips for automotive pages

Increasing readership and ad revenue means having automotive content that people actually want to read. That means a cross-section of hot topics in these16 categories. 

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Advertising


Gannett Launches Unique High-Impact Gravity Ad Unit for Mobile
Gannett
Gannett Co., Inc. launched the all-new mobile iteration of its groundbreaking advertising product Gravity, with the high-impact ad unit now available in the USA TODAY native applications for iOS and Android. Developed in-house by Gannett Digital, the Gravity technology revolutionizes how digital video advertising is developed in a customer-centric, integrated fashion on main section fronts across mobile.
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Competitors


5 Key Takeaways About Twitter, Facebook and News Use
Pew Research Center
More Americans get news on Twitter and Facebook than in the past, according to a new report by Pew Research Center in association with the John S. and James L. Knight Foundation. The survey of 2,035 U.S. adults sheds light on Americans' evolving news and information habits on the two platforms.
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ESPN's Plan to Dominate the Post-TV World
The Atlantic
On July 11, 2014, LeBron James announced that he was leaving the Miami Heat to return to his hometown Cleveland Cavaliers. Within a few minutes of the announcement, an ESPN notification typed on a desktop computer in Bristol, Connecticut, was sent to more than 6.5 million people in the United States who had signed up for at least one of the company's news alerts.
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Is Twitter Having an Identity Crisis?
The New York Times
Over the last nine years, I have written almost a quarter-million words about Twitter — in blog posts, columns, a book, and, of course, on Twitter. And yet, if you ask me what Twitter actually is, I can't answer that question. Trying to define Twitter is as old as Twitter itself. Take it from the company's three former chief executives, all of whom have very different ideas.
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One Year In: 7 Ways Time Inc. Has Gone Digital Post-Spinoff
Digiday
When Time Inc. spun off from parent company Time Warner a year ago, the outlook was grim. The magazine company's earnings had shrunk to $370 million down from $1 billion in 2006, and it was saddled with $1.3 billion in debt. Not exactly an auspicious start for the newly public company. A year in, things are still dicey.
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Digital


7 Things You Need to Know About How Millennials Watch Video
TheMediaBriefing
As the founder of a mobile video start-up, I am faced every day with a key question: how does my natural audience — young people — choose, consume and share short form video? We decided to commission our own survey, asking over 400 British people about their use of original digital video, which included YouTube, Vimeo and Twitch, but excluded long-form video such as that provided by Netflix and iPlayer.
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Why Newsrooms Should Care About Virtual Reality
Journalism.co.uk
From Vice to The Wall Street Journal, many newsrooms are already experimenting with virtual reality as a new way to engage audiences and offer different perspectives on stories. The 2015 Trends in Newsrooms report from the World Editors Forum flagged VR as one of the top nine trends in news outlets around the world.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Five Answers with Guy Tasaka, Calkins Media (NAA)
10 Things You Must Ask Your Sales Staff (Editor & Publisher)
How to Leverage Data and Analytics to Grow Audience Revenue — Part 3 (NAA)
Newspaper Racks for The Post and Courier Entering the Digital Age (The Post and Courier)
How Brands and Publishers Can Reach the 'Liquid Audience' (NAA)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

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