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July 16, 2014

 




NAA News

A researcher shares insights into a comparison of newspapers' print and online editions
Journalists might have gotten a taste of the Ramen Noodles Theory years ago. The theory, which suggests that online news, like ramen noodles, is an inferior good, might have been hard for some to swallow, but it is still interesting food for thought.
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Take a quiz on journalists' acronyms and initialisms!
We avoid turning our stories into alphabet soup, but some of our conversations with colleagues have generous servings of acronyms and initialisms. Do we remember what all of those abbreviations stand for? NAA concocted a quiz on acronyms and initialisms that are widely used in newsrooms.
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NAA Roundup: New publisher for Ventura County (California) Star
The E.W. Scripps Company promoted Shanna Cannon, a newspaper executive with more than 20 years of experience, to regional publisher of the Ventura County (California) Star.
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How spatial journalism can fill an empty space in news industry
Location, location, news. At the intersection of geolocation and news, there are new opportunities for storytelling. A digital media scholar is exploring how a form of journalism that incorporates location — spatial journalism — is leading to new roads in the digital media metropolis.
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Business Models


Jim Brady's plans for local revenue
Jim Brady's escapades in digital news have been fraught. As executive editor of The Washington Post's website in the mid-aughts, he dragged the venerable Beltway broadsheet into the digital age kicking and screaming, with prescient convictions about things like comments and blogs that initially encountered stiff skepticism from the paper's ink-stained old guard.
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The Dallas Morning News abandons its 'premium experience' strategy
Nieman Journalism Lab
In a recent paper, The Dallas Morning News announced it was ending its experiment with a “premium” site. The premium strategy replaced a more traditional paywall, albeit one that had hard categories of free vs. paid stories, not the metered approach most American dailies have taken.
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ProPublica sees $30,000 in new revenue from Data Store
Nieman Journalism Lab
Just five months after opening up its Data Store — which sells some of the big datasets its reporters produce for stories and projects — ProPublica says it’s generated “well over” $30,000 in new revenue. That figure comes from ProPublica president Richard Tofel in an interview with Southern Methodist University journalism professor Jake Batsell. Since they opened up shop in February, Tofel says more than 500 data sets have been downloaded.
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Advertising


FSIs still holding strong for newspapers
Net News Check
As the push to digitalize many aspects of traditional print media continues, the free-standing insert, or preprint, is holding steady in its original form. Free-standing inserts (or FSIs), which include coupons and retailers’ circulars, have historically made up 35 to 40 percent of newspaper annual advertising revenue, according to Nancy Lane, president of the Local Media Association, and that doesn’t appear to be changing.
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Sponsored content is the holy grail of digital publishing. But does it work?
Forbes
In recent years, a debate has raged on among publishing and advertising industry insiders over “sponsored content” — more recently called “native advertising” and once known as “advertorial” — the sort of advertising that looks very much like editorial content but is, in fact, directly paid for by an advertiser. The approach has been embraced by newer digital ventures such as BuzzFeed and new digital efforts for very old publications like Forbes and The Atlantic. Industry peers watched and discussed: Is it deceptive?
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Ugliness: An unintended consequence of ad viewability online
Advertising Age
After years of searching and debate, many advertising luminaries believe we have finally found the Holy Grail of digital media effectiveness in this new viewability measurement. But it appears that in our rush to find a metric — any metric — we may be losing sight of the effects that such a decision will have on the way the Internet looks and works. The result, while not as catastrophic as wild venomous cobras, will have its own unintended consequences.
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Competitors


BBC uses Facebook to get around Thai military censors
Poynter
The BBC recently launched a Facebook news stream in Thailand. The initiative “follows the military coup in May after which international channels, including BBC World News TV, were taken off air temporarily,” the Beeb reports. The news org says it plans to run the “pop-up” service for three months. Stories will be in Thai and English.
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Aereo says it can operate like cable TV
Crain's New York Business
Aereo Inc., the streaming video startup that halted service after the U.S. Supreme Court ruled it violated broadcasters' copyrights, said it believes it can still operate like a cable TV service after the decision. Aereo said in a letter to U.S. District Judge Alison J. Nathan in Manhattan that, according to its interpretation of the Supreme Court ruling, it's entitled to license programming and its transmissions won't infringe broadcasters' rights.
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Why Yelp is steadily becoming a force in local data aggregation
Street Fight
Earlier in Yelp’s existence, the company was notoriously protective of its content. Obviously it has held its review cards very close to the vest with Google ever since the summer of 2011. But even prior to that, those of us in the local search space considered Citysearch the review “darling” as a customer review destination, thanks to its syndication of those reviews to just about everywhere. Meanwhile, a Yelp review was essentially only seen by Yelpers.
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Digital


Entertainment key for newspaper vids
Net News Check
Knowing that a demographic of ages 30 to 45 would not be engaged as strongly with traditional news formats, 4CornersTV.com was created to provide that demographic with content to inform and entertain while being accessible in the formats they like at any time and on any device.
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USA Today goes viral
The New York Times
For Social Media Tuesdays, the staff must act as if there is no other way to get their articles except through sites likes Facebook and Reddit. That means USA Today’s journalists diligently place each of their famously punchy, graphic-rich stories onto various social media platforms.
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Trends in newsrooms: Rebooting newsroom strategy as mobile, wearable rise
PBS
In May, a significant threshold was crossed: In the U.S., 60 percent of global online activity now happens via mobile devices — up 10 percent from the previous year. Perhaps even more significantly, “mobile apps accounted for more than half of all digital media time spent in May,” according to commercial analytics specialist Comscore.
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FEATURED ARTICLE
TRENDING ARTICLE
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A researcher shares insights into a comparison of newspapers' print and online editions
NAA
Journalists might have gotten a taste of the Ramen Noodles Theory years ago. The theory, which suggests that online news, like ramen noodles, is an inferior good, might have been hard for some to swallow, but it is still interesting food for thought.

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The Washington Times gives back to the community with news racks
NAA
The Washington Times had hundreds of extra news racks lying around with few options for their continued use. There did not appear to be many alternate uses for a news rack. Or so it would seem, because Doug Alexander, president of the Newspaper in Education Institute and educational services manager of the Washington Times had an idea.

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Five Answers with Mi-Ai Parrish, Kansas City Star
NAA
“We are much more than the printed product that arrives at your home each day; we’re the region’s largest media company and have been for decades. Our website, which turns 20 next year, is the No. 1 news website in the region. Beyond that, our printed newspaper is profitable and has been throughout the entire economic downturn.”

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