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July 22, 2015

 




NAA News


Web Addresses with .news are Now Available
A new domain name may help journalists and media companies better connect with their digital and mobile readers. Rightside, a provider of domain name services, recently announced the availability of .news Web addresses.
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CEO Column: Developing Innovative Ways to Keep Readers Engaged During the Summer Months
Summer months bring increased travel and varying schedules for everyone, presenting a challenge to the media enterprises seeking to engage audiences. How do media stay relevant to audiences that are on-the-go?
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Forecast: 'Native Social' Mobile Ad Format Growing
Rick Ducey, managing director of BIA/Kelsey, provided a native ad forecast during the recent Local Media Association and NAA Native Advertising Interactive Summit. Ducey discussed the growth of native ads on social platforms like Facebook and Twitter.
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SPONSORED CONTENT


How Albuquerque Journal Phased Out Its News Racks
The Albuquerque Journal recently eliminated its coin-operated newspaper racks after an eye-opening test. Joe Leong, vice president of circulation at the Journal, shares lessons learned from the test and process.
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NAA Roundup: Tribune Content Agency Unveils Video News Network
In an effort to capitalize on the rapid growth of the video news segment, Tribune Content Agency announced a new video syndication service called the TCA Video Network. The Network offers premium video content and distribution solutions across all digital platforms.
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PRODUCT SHOWCASE
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Inside The Atlanta Journal-Constitution's podcast series, 'Breakdown'
The Atlanta Journal-Constitution is taking on a form of storytelling outside of their traditional print and digital methods to add dimension to powerful stories and have a greater impact with readers: podcasting.
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How to Leverage Data and Analytics to Grow Audience Revenue — Part 3
This guest article is the last of three by Matt Lindsay, President of Mather Economics, examining how data and analytics offer opportunities to improve business performance in the three primary functions: editorial, advertising and audience.
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6 Ways Newspapers Can Take Advantage of the Opportunity with Football
Second Street
Football promotions, including contests, quizzes, hashtag photo sweepstakes and ballots, represent a significant revenue opportunity for newspapers. By securing the right advertisers and running a variety of promotions, newspapers have the potential to bring in over $100K with their football promotions. Read More.
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Promoted by Second Street


Five Answers with Guy Tasaka, Calkins Media
Calkins Media is doing innovative work in the over-the-top (OTT) space, where media is delivered over the Internet. NAA caught up with Guy Tasaka, chief digital officer and vice president at Calkins, to learn more about his company's OTT strategy and technology.
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Business Models


How a Local Ohio News Site Is Diversifying Its Business Model
NiemanLab
Mansfield, Ohio's story is a common one. The Rust Belt city, located about halfway between Cleveland and Columbus, has endured many of the same economic troubles that other industrial Midwestern cities are facing as manufacturing jobs disappear. But Mansfield is more than its industrial decline.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Who's Making Money — and Who Isn't — in Local Online News?
Nieman Lab
Michele's List is an invaluable compilation of the most promising local online-native news sites trying to make a go of it in this disrupted age. Compiled by Michele McLellan, the list's admissions criteria are that a site is "progressing on three fronts — content, engagement and revenue." McLellan periodically surveys the list's members on a host of issues; we wrote about her most recent findings earlier this month.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Advertising


Instagram to Open Platform to All Advertisers This Fall
eMarketer
Instagram plans to open up its platform to all advertisers this fall. Jim Squires, director of market operations at Instagram, spoke with eMarketer's Debra Aho Williamson about how advertisers will be able to use Facebook data for targeting and how the ad buying process will change on Instagram.
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  FEATURED COMPANIES
16 hot tips for automotive pages

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Competitors


Limits at Gawker? Rules at Reddit? Wild West Web Turns a Page
The New York Times
Facing the abrupt resignations of two of his top editors and a potential revolt inside his newsroom, Gawker Media's founder and chief executive, Nick Denton, tapped out a long memo to his editorial staff. Denton wanted to explain his decision to delete a radioactive post about a married male media executive's unsuccessful attempt to hire a gay escort and to contain the fallout from that decision inside his company.
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Reddit Changes Content Rules as Steve Huffman Takes Charge
The New York Times
The return of a founder to a company is a well-worn story line in Silicon Valley. In Apple's darkest hour, Steve Jobs came back, eventually turning the computer maker into the world's most valuable corporation. In April, Mark Pincus stepped back into the chief executive role at Zynga. And Jack Dorsey, a co-founder of Twitter, has twice returned to help right the social media company's ship.
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Digital


Facebook Introduces New Tools for Video Publishers
Facebook
We're building tools to help video publishers grow their businesses on Facebook, and we're excited to announce two new updates that give publishers more control over how their videos are organized and shared. Today we're excited to introduce enhancements to our video upload system and a new Video Library.
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Twitter's New Article Preview Cards Could Be a Boost for Publishers
The Verge
Here's another one for the Twitter-is-becoming-Facebook files: some article previews to external sites have started auto-expanding in your timeline on Android and iOS devices. As you browse your feed, you'll notice that tweets from some publishers now include a large image and some introductory text along with links to the full article.
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The Mobile Web is Going to Get Worse Before It Gets Better
The Verge
I hate browsing the web on my phone. I do it all the time, of course — we all do. Just looking at the stats for The Verge, our mobile traffic is up 70 percent from last year, while desktop traffic is up only 11 percent. That trend isn't going back; phones are just too convenient, beckoning us to waste more and more of our time gazing at their ever-larger screens.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How Albuquerque Journal Phased Out Its News Racks (NAA)
Do Newspaper Companies Have a Strategy Beyond Milking Papers for Profit? (Nieman Lab)
Inside The Atlanta Journal-Constitution's podcast series, 'Breakdown' (NAA)
NAA Roundup: TownNews.com Boosts Its Advertising 'iQ' (NAA)
For the Publishing Industry in 2020, Print Will Still Dominate Revenues (TheMediaBriefing)

Don't be left behind. Click here to see what else you missed.


Social Advocacy and Politics: Getting Your News 'From Social Media'
Social Media Today
Wired's reporting on Pew Research Center's recent poll about how people get their news in the modern era raises some very interesting questions about what it means to "get your news from social media." What strikes the reader immediately is that there are two headlines for two seemingly contradictory conclusions drawn from the study.
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App Designers Share Advice on Creating News Media Smartphone Apps
INMA
Arguably the most important piece of real estate for news media companies measures just 5 to 5.6 inches across. Researchers at GfK, Germany's largest market research institute, report that the average smartphone screen size will break the 5-inch barrier this year with the most common landing somewhere between 5 and 5.6 inches.
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NAA Updates

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