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Jul. 24, 2013

 




NAA News


Events


Upcoming webinar will explore effective merchandising tactics that drive sales
2 p.m. ET, Aug. 8
The third session of the 2013 Single-Copy Summer Series, "Merchandising for Measurable Gains" will be devoted to covering the basics of merchandising and how they work. Presenters will share examples of the most effective POP and general merchandising tactics that will drive sales, and demonstrate how to take full advantage of today's news and content — from championship events to everyday shopping information.

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Advertising


The role of sharing: Advertising in the age of social media
The Guardian
Two commercials that aired during the annual Macy's Fourth of July celebration on NBC underscored a new era of advertising. What makes them so notable is the additional shelf-life they have demonstrated from online viewing. The Macy's ad has racked up nearly 600,000 views in just six weeks, while the Canon one boasts an impressive 80,000 in the two weeks since it was uploaded to YouTube. In this way, YouTube clicks have become as essential a measurement as any for modern advertisers.
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Report: Website advertising is a buzz kill
CNET
People don't seem as happy with social media sites and search engines, and advertising could be the culprit, at least according to one new study. Released in partnership with analytics firm ForeSee, the American Customer Satisfaction Index's E-business report gave search engines, social networks, and news sites a collective satisfaction grade of 71.3 out of 100. The score was 3.9 percent lower than last year's score and the lowest seen by the ACSI since 2002.
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PRODUCT SHOWCASE
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Ads above the fold are not more viewable
Adweek
Roughly half of online ads are going unseen, per various reports. This is creating a nightmarish scenario for advertisers who face the prospect of wasted spending while publishers are left having to reassure buyers whose confidence in the medium is shaken.
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Competitors


Google shows hints of life like a newspaper
Reuters
Google knows a thing or two about rapid shifts in technology usage. After all, the search giant has built its $300 billion market cap by effectively gutting the print world of its advertising dollars over the past decade. So it is somewhat surprising — and a potential source of Schadenfreude for those whose livelihoods were Googled — to see the group led by Larry Page fumbling with a market transition of its own.
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  PRODUCT SHOWCASES
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To find out how to feature your company in the PRESSTIME Update and other advertising opportunities, contact
James DeBois at 469-420-2618.

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Apple working to let TV users skip commercials
The Columbus Dispatch
Apple is developing ad-skipping technology that would let owners of its Apple TV set-top box and future television devices watch shows without commercials, people with knowledge of the matter said.
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LinkedIn debuts sponsored updates
MediaPost
LinkedIn formally launched its new native ad units that appear in users' feeds and look like regular posts except for the "Sponsored" label at the top. The company began testing Sponsored Updates six months ago on a limited basis with brands including Xerox, Nissan and Adobe, but is now rolling them out across its 225 million users worldwide.
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Beware of Google's power
USA Today
The products and services offered by Google are well known and highly regarded. Every day, millions of consumers around the globe visit the company's search engine or sites like Google News or YouTube. And for this, the company's employees and (especially) its founders have been well compensated. But there's another side to Google that consumers know very little about. That is Google the corporation, and the effect its business practices are having on competitors, and most dramatically on the professional media, news and entertainment alike.
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Digital


YouTube keeps pushing viewers to use channels, takes subscribe button everywhere
GigaOM
YouTube really wants you to subscribe to more channels, and it's now taking the ability to do so offsite: Publishers now have the ability to embed a subscribe button into their own websites, the video service announced recently.
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Looking for similar articles? Search here, keyword INSTAGRAM.


Hashtags boost online brand visibility
MediaPost
Hashtags on Twitter, Tumblr, Google+ and now Facebook are becoming a powerful tool in a marketer's multichannel arsenal — particularly given their effectiveness in boosting a campaign's online visibility. For national brands and franchises that are tasked with promoting and driving traffic to local websites and brick-and-mortar locations, hashtags and active participation in social conversations are a must.
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With digital video, newspaper companies could disrupt local TV
Street Fight
A lot of recent moves in local media have involved traditional media companies splitting up their print and broadcast operations and/or buying up more broadcast properties.
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Not just for mobile anymore: Flipboard magazines come to the Web
AllThingsD
The social magazine app Flipboard made a name for itself by being one of the first reading apps to take advantage of the iPad's form factor upon its debut. Three years later, it's making its way to the Web.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
The New York Times adds digital products
News & Tech
New York Times Executive Editor Jill Abramson announced plans for new digital endeavors in a memo to employees recently.

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What if the price you had to pay to read a story dropped as more people clicked on it?
paidContent
There are plenty of experiments going on that are aimed at monetizing content in different ways — standard paywalls are an obvious example, along with "metered access" and other models.

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What news organizations are learning as they refine their digital pay models
Poynter
Now that the logic and financial benefit of digital pay plans has been broadly (but not universally) accepted at newspaper companies ...

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Is Flipboard a partner or a competitor for publishers and content creators? Yes
GigaOm
Flipboard has always had a somewhat double-edged relationship with the publishers who create the bulk of the content that flows through its apps: It theoretically gets those content creators a larger audience, and in some cases it does revenue-sharing advertising deals with them, but it also keeps a lot of the benefit for itself.
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Business Models


Examiner rolls out new advertising services
Bellefontaine Examiner
The advent of the computer era has dramatically changed the landscape of advertising, and the newspaper has changed along with that market to be able to continue to meet the new needs of its customers. Recently, the Examiner rolled out its new line of services that include website design, direct mailing, vinyl banners in all sizes, custom designed promotional products and printing on a variety of substrates.
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Washington Post to launch new tech blog
Poynter
Timothy B. Lee will lead The Washington Post's new tech blog, to be called The Switch. Brian Fung and Andrea Peterson will join as reporters. Tech reporters Hayley Tsukayama, Cecilia Kang and Craig Timberg will also contribute.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    What news organizations are learning as they refine their digital pay models (Poynter)
Why did Disney, Fox decide to keep Hulu? (The Wrap)
'Merchandising for Measureable Gains' webinar scheduled for Aug. 8 (NAA)
Register to launch Long Beach newspaper (Orange County Register)
How Google Glass can evolve as a tool for journalists (The Next Web)

Don't be left behind. Click here to see what else you missed.


California newspaper defies industry wisdom to stay alive — and prospers
The Guardian
Conventional media wisdom posits several ways for a newspaper to commit suicide. It can drive up costs by multiplying staff and pagination. It can prioritize print over digital. It can erect a hard paywall to seal itself from the Internet.
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A midyear question for newspapers: What ails national advertising, can it be fixed?
Poynter
According to Newspaper Association of America statistics, national print advertising fell 11.7 percent in 2012, worse than classified (down 8 percent), worse than retail (down 7.6 percent). And that was on the heels of a 10.5 percent decline in 2011. It is hard to say whether 2013 has been any better for national. As NAA tries to put together a broader measure of ad revenues, the compilation takes longer; no industrywide figures for this year are available yet.
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NAA Updates

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