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July 29, 2015

 




NAA News


The Reach of Newspaper Digital Media (Infographics)
The growth of digital and mobile use by consumers on-the-go has connected more Americans with newspaper media than ever before. NAA's new infographics provide the latest data on the growth of newspaper digital and mobile reach, and newspaper media use by Millennials.
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Web Addresses with .news are Now Available
A new domain name may help journalists and media companies better connect with their digital and mobile readers. Rightside, a provider of domain name services, recently announced the availability of .news Web addresses.
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CEO Column: Developing Innovative Ways to Keep Readers Engaged During the Summer Months
Summer months bring increased travel and varying schedules for everyone, presenting a challenge to the media enterprises seeking to engage audiences. How do media stay relevant to audiences that are on-the-go?
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SPONSORED CONTENT


NAA Roundup: The New York Times, Starbucks Roll Out Free Mobile Content to Rewards Members
The New York Times Company and Starbucks Coffee Company are expanding their partnership to provide free news content to Starbucks' 10 million Rewards loyalty members via the Starbucks® mobile app.
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Forecast: 'Native Social' Mobile Ad Format Growing
Rick Ducey, managing director of BIA/Kelsey, provided a native ad forecast during the recent Local Media Association and NAA Native Advertising Interactive Summit. Ducey discussed the growth of native ads on social platforms like Facebook and Twitter.
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How Albuquerque Journal Phased Out Its News Racks
The Albuquerque Journal recently eliminated its coin-operated newspaper racks after an eye-opening test. Joe Leong, vice president of circulation at the Journal, shares lessons learned from the test and process.
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Business Models


Rewriting the Rules: The New Voice of Journalism
CJR
By Joyce Barnathan: As the head of the International Center for Journalists, I constantly try to assess the future of our field. The technology is evolving at a dizzying rate, transforming everything about our profession. I now own an Apple Watch, so I can talk from experience about "glance journalism" and "snackables," bite-sized pieces of information that appear regularly on my wrist.
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5 Steps to Running an Instagram Hashtag Contest
Second Street
Newspapers are finding success with an emerging promotion type - Instagram hashtag sweepstakes, where people enter to win by posting a photo along with a specific hashtag. These incredibly social and engaging contests are a great way to reach a new audience, and can be a good fit for a wide variety of advertisers.
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Promoted by Second Street


Dallas Morning News Editor: 'We are All Salespeople Now'
CJR
Late last year, Mike Wilson became the first person in 35 years from outside the offices of The Dallas Morning News to be named the paper's top editor. The man he replaced, Bob Mong, joined the News in 1979, held the top job since 2001, and led his newsroom to nine Pulitzer Prizes. On Feb. 16, Mong became editor emeritus and moved to the editorial offices upstairs from the newsroom to make way for Wilson, 54.
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Is the Media Becoming a Wire Service?
Vox
By Ezra Klein: I'm going to make some predictions about the future of the media in this piece, and they come with the disclaimer that predictions always come with: They could be entirely wrong. The media is moving fast, and what looks like an unstoppable trend today might seem like a hilarious detour a year from now. (Remember, for instance, when the iPad launched, and apps were going to save journalism? Lol.)
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Two Models to Fund Fact-Checking Journalism as 'a Public Good'
Journalism.co.uk
"Fact-checking has become a powerful and important new form of accountability journalism around the world." Bill Adair, Knight professor of the practice of journalism and public policy at Duke University and creator of PolitiFact, pointed out the growing numbers of fact-checking groups, in his opening remarks at the Global Fact-Checking Summit in London.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


How the Struggles of Two Hawaiian Paywalls Reflect Larger Industry Trends
Nieman Lab
It was billed as the Pugnacious Polynesian Paywall Punch-Up. Honolulu Civil Beat, a local news site backed by eBay founder Pierre Omidyar, launched in 2010 with an ad-free business model built on digital subscriptions. About a year later, the Honolulu Star-Advertiser put up a paywall of its own. The move set up a showdown between the two news organizations as they competed for subscribers.
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Why Aren't There More Minority Journalists?
CJR
In the span of two years, mounting civil unrest concerning unequal treatment of minorities led to large protests in three cities that generated national media coverage. It wasn't Ferguson, New York City, and Baltimore — it was Los Angeles, Chicago and Newark in the mid-1960s. In 1967, Lyndon B. Johnson appointed the National Advisory Commission on Civil Disorders to answer three questions about these protests.
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Advertising


Print Advertising Slump Bites Digitally Oriented Advance, Too
Poynter
As Advance publications began dropping print frequency and betting its newspapers' future on digital ad sales five years ago, part of the premise was that print advertising would only continue to decline — and by a lot, not a little. Correct. But the industry's particularly nasty level of print losses in the first half of 2015 have nipped financial results at Advance along with the rest.
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Ads for Podcasts Test the Line Between Story and Sponsor
The New York Times
For the last several months, Lisa Chow, a reporter for and co-host of "StartUp," a podcast about starting a business, has been interviewing engineers at Ford Motor. But Chow was not interviewing Ford employees for a news story. She was making an advertisement for Ford to run on her podcast, between news segments.
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Digital


Study: People Read More on Sites With Modern Designs. They Also Remember More.
Poynter
A new study from Engaging News Project found sites with contemporary design have a significant increase in pageviews over sites with a more traditional newspaper layout. That part of the study isn't too surprising. But the study also found that people remembered more (50 percent) from the contemporary sites than they did from the traditional ones.
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NPR Releases Open Source Social Media Tools for Newsrooms
Journalism.co.uk
The helpful folks at NPR have released a collection of fully customizable, open source tools to help journalists create visually engaging images for social media. The tools — called Quotable, Factlist and Waterbug — were announced by Brian Boyer, editor of the NPR visuals team, as an easy way "for you to create those fashionable social graphics for your news organization."
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How Bloomberg Monetizes Readers Who Arrive From Social Media
Digiday
As publishers increasingly see their audience come in from social platforms, they naturally are looking for ways to capitalize on that growth. Case in point is Bloomberg Media Group. Bloomberg.com's social side door traffic has grown 90 percent over the past year, according to the company, no doubt helped by the fact that Bloomberg owns the Twitter handles @business, @luxury, @markets and @technology.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Web Addresses with .news are Now Available (NAA)
How Albuquerque Journal Phased Out Its News Racks (NAA)
CEO Column: Developing Innovative Ways to Keep Readers Engaged During the Summer Months (NAA)
Who's Making Money — and Who Isn't — in Local Online News? (Nieman Lab)
Forecast: 'Native Social' Mobile Ad Format Growing (NAA)

Don't be left behind. Click here to see what else you missed.


Snapchat Tweak Boosts Traffic for Publishers
Digiday
Snapchat is getting more love from publishers since it changed its design to make content more conspicuous. The messaging app popular among teens launched its Discover feature in January with 11 publishers, but users had to swipe twice to get to their content, making it difficult to, well, discover. Traffic reportedly dropped off 30 to 50 percent three months after the initial push.
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Hyperlocal News App Blockfeed Takes Another Stab at Geo-Aggregation
Street Fight
"Hyperlocal journalist" is not a title that gets romanticized often. To be a reporter or blogger for a local news organization in 2015 is to accept a lot of unknowns regarding audience reach and, in turn, economic stability. The need to compete for clicks and page views by pouring any and all available resources into technology has steepened an uphill battle to a full 90-degree wall, and fewer and fewer organizations are able to support their community journalism.
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NAA Updates

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