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August 05, 2015

 




NAA News


2015 NAA Circulation Facts, Figures & Logic
NAA has published its 2015 NAA Circulation Facts, Figures & Logic report. The report (free to NAA members) provides the latest insights in an ongoing circulation study that documents fundamental changes in marketing the daily newspaper, and the role these changes play in the evolution of the industry's business model.
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Five Answers with Katie Risch, Centro
Centro, a provider of unified, enterprise-class software for digital advertising, recently rolled out its demand-side platform (DSP) for publishers. Katie Risch, Centro's senior vice president of publisher development, talked to NAA about the ad-buying technology tool.
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NAA Roundup: Kantar Media Partners with BIScience to Offer Clients Digital, Programmatic Tracking
Kantar Media announced it is investing in BIScience, a data analytics specializing in cross-channel and global digital media monitoring and optimization. Kantar Media and BIScience will collaborate on real-time tracking and programmatic advertising solutions.
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SPONSORED CONTENT


The Reach of Newspaper Digital Media (Infographics)
The growth of digital and mobile use by consumers on-the-go has connected more Americans with newspaper media than ever before. NAA's new infographics provide the latest data on the growth of newspaper digital and mobile reach, and newspaper media use by Millennials.
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Web Addresses with .news are Now Available
A new domain name may help journalists and media companies better connect with their digital and mobile readers. Rightside, a provider of domain name services, recently announced the availability of .news Web addresses.
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CEO Column: Developing Innovative Ways to Keep Readers Engaged During the Summer Months
Summer months bring increased travel and varying schedules for everyone, presenting a challenge to the media enterprises seeking to engage audiences. How do media stay relevant to audiences that are on-the-go?
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Forecast: 'Native Social' Mobile Ad Format Growing
Rick Ducey, managing director of BIA/Kelsey, provided a native ad forecast during the recent Local Media Association and NAA Native Advertising Interactive Summit. Ducey discussed the growth of native ads on social platforms like Facebook and Twitter.
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5 Steps to Running an Instagram Hashtag Contest
Second Street
Newspapers are finding success with an emerging promotion type - Instagram hashtag sweepstakes, where people enter to win by posting a photo along with a specific hashtag. These incredibly social and engaging contests are a great way to reach a new audience, and can be a good fit for a wide variety of advertisers.
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Promoted by Second Street


Business Models


American Journalism Review To Cease Online Publication
Philip Merrill College of Journalism
American Journalism Review will no longer be published by the Philip Merrill College of Journalism. "Over many decades, American Journalism Review has been an incredible value both to the college and to American journalists," said Merrill College Dean Lucy Dalglish. "Unfortunately, we are unable to provide the resources needed to keep AJR the vibrant, innovative online publication it deserves to be."
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How 7 News Organizations Are Using Slack to Work Better and Differently
Nieman Lab
Slack is a strange beast. Simultaneously a virtual meeting room and water cooler, it somehow encourages members of a distributed work force to socialize and get to know each other while also getting work done. It’s almost like a private social media network that also takes the place of email and instant messaging — what Facebook might have hoped its Messenger would do, Slack has accomplished, at least for a certain set of workers.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Structured Journalism Offers Readers a Different Kind of Story Experience
CJR
It happens thousands of times a day. A journalist gets an assignment, reports out the story, over days or even months, and then sits down to the process of writing — struggling over the lede, debating how to structure the piece, and then crafting the most impactful, poignant story possible. Once published, the story might be accessible on various platforms and devices, but there is only one way to interact with the finished product.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Why Unpublishing a Story Without Explanation Doesn't Work
CJR
Last week, a CJR colleague emailed a story to me about an intriguing legal issue. I skimmed it and saved the link so I could read the story carefully the next day. But when I clicked the link 18 hours later, I was redirected to the site's homepage. Wondering if the link had rotted (somehow, in such a short time), or if the story had been unpublished, I emailed the author and was told that "[t]he post was incorrect" and that "[t]he story was removed at [his] direction."
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  FEATURED COMPANIES
16 hot tips for automotive pages

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Advertising


New York Times Launches New Mobile Advertising Solution
The New York Times via Editor & Publisher
The New York Times has announced plans to launch a new type of innovative mobile advertising this fall that will focus on key moments of a user's day when Times journalism is particularly helpful in keeping readers informed and inspired. The ad solution, called Mobile Moments, will feature targeted short stories called Screenplays that will be created by T Brand Studio, The Times' commercial content group.
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What The Ad Blocker Debate Reveals
Monday Note
On the last day of the June 2015 Developers' Conference, Apple held a session to announce its "Content Blocking" feature. Observers weren't fooled by the last-day session placement and careful euphemism ("Content" means "Ads"). True to the If It Bleeds It Leads dictum, we were treated to the usual clamor, from accusations of short-sighted tactics to predictions of calamity.
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Competitors


Twitter Tries Out a Dedicated News Tab
Engadget
If you're noticing a new tab at the bottom of your Twitter app for iOS and Android, you're not alone. The social network is experimenting with a "Featured News" tab that surfaces trending news items in its mobile apps to keep users engaged. The new tab sits right in the middle of the apps' bottom row and when tapped, surfaces what's currently happening in the world.
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Facebook Mimics Snapchat, Twitter for New Live Events Stream
Digiday
Facebook is solving FOMO with a new live events feature that debuted at the Lollapalooza music festival. Users in the U.S. saw an enhanced Place Tips feature with friends' photos, status updates, check-ins, videos and set times in an attempt to make its Yelp-like feature useful for those who didn't make the pilgrimage to Chicago.
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Google Just Boosted the Odds That it Will Acquire Twitter
Fortune
Google finally announced recently that it is scaling back its focus on Google+, the also-ran social network that the search giant has spent hundreds of millions of dollars and four years of its time trying to turn into a competitor to Facebook. Among other things, users will no longer be forced to sign in with a Google+ account when they log on to YouTube and other Google properties.
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Digital


The New York Times' Challenge in Building a Digital Brand
Nieman Lab
Max Pfennighaus is executive creative director of brand and marketing at The New York Times; he was previously in a similar role at NPR. In those roles, he's helped steward two of the preeminent brands in journalism, each of which has had its struggles moving from its traditional medium (print, radio) to digital.
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The Wall Street Journal is Targeting its Loyal Subscribers with its 'What's News' Mobile App
Nieman Lab
In late April, after The Wall Street Journal debuted its redesigned website, the Journal's chief innovation officer Edward Roussel told Nieman Lab that the past year had likely been "the busiest 12-month period in The Wall Street Journal's history." Not only has the company built out WSJD, put out new iPad and Android apps, launched an app for Apple Watch, and redesigned its website — now it's also adding a news digest mobile app to that string of developments.
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The New York Times Built a Robot to Help Make Article Tagging Easier
Nieman Lab
If you write online, you know that a final, tedious part of the process is adding tags to your story before sending it out to the wider world. Tags and keywords in articles help readers dig deeper into related stories and topics, and give search audiences another way to discover stories. A Nieman Lab reader could go down a rabbit hole of tags, finding all our stories mentioning Snapchat, Nick Denton, or Mystery Science Theater 3000.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The Reach of Newspaper Digital Media (Infographics) (NAA)
How Albuquerque Journal Phased Out Its News Racks (NAA)
Web Addresses with .news are Now Available (NAA)
Print Advertising Slump Bites Digitally Oriented Advance, Too (Poynter)
Dallas Morning News Editor: 'We are All Salespeople Now' (CJR)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

For more information about NAA, please contact Lindsey Loving.

Colby Horton, Vice President of Publishing, 469.420.2601 

Dennis Hall, Executive Editor, 469.420.2656   Contribute news

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