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Aug. 7, 2013

 




NAA News


Events


Upcoming webinar will take a look at merchandising for measurable gains
Thursday, Aug. 8, 2 p.m. ET
In the final segment of the 2013 Single-Copy Summer Series, "Merchandising for Measurable Gains," Amy Roessner, Director of Retail Sales & Strategy Gannett Publishing Services and USA TODAY, will address the basics of merchandising the newspaper and share the most effective POP and merchandising tactics that drive sales, securing optimum positioning and how to take full advantage of today's news and content — from breaking news to everyday shopping information.

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Public Policy


Senate Judiciary Committee to vote on shield bill Sept. 12
The sponsors of the Free Flow of Information Act (S. 987) offered an amended version of the bill during the Senate Judiciary Committee business meeting Aug.1. The bill would allow journalists to protect their confidential sources when they or their communications service providers are subpoenaed by the government or other parties. The amended bill will be marked up by the Committee Sept. 12 after Congress returns from the summer recess. NAA has been leading a coalition of 71 media companies and journalism organizations that is pushing for passage of the Act. We urge you to call your senators if they are on the Judiciary Committee, since contact from constituents back home will be critical to ensuring a successful vote in Committee. Please refer to our shield action page for more information.
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Circulation


AAM board adopts NAA recommendations on new reporting opportunities and cost-saving rule modification
The Alliance for Audited Media is scheduled to roll out a series of changes in reporting and requirements that will both simplify the current reporting and audit requirements and provide newspapers more flexibility by making it easier to include branded editions and unpaid circulation in the total circulation metric. Among the changes is a move to provide advertisers circulation by zip code on a quarterly basis and an end to the requirement to report a five-day average.
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PRODUCT SHOWCASE
  Go Mobile. Go Eversify
Agfa’s :Arkitex Eversify makes tablet publishing fast & easy, delivering a highly interactive robust experience to mobile devices while providing the look, feel and brand image of your printed publication. Eversify workflow is automated and works with your current system. Take advantage of new circulation and revenue opportunities.
 


Advertising


Research shows newspaper advertisements across platforms deliver best results
Voice of the Valley
Just as newspaper content extends across all platforms, research — from news media companies like Aftenposten and MPG — indicates advertising should also migrate from print to online to mobile.
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6 big accounts to watch amid the Publicis Groupe merger fallout
Ad Age
Since undertaking a big rebranding at T-Mobile in March, CEO John Legere has continuously, hilariously and profanely mocked AT&T and its popular "It's Not Complicated" ads. Thing is, it is kind of complicated now, thanks to the Publicis Omnicom merger. That rival campaign Legere ridiculed will be housed under his own holding company's umbrella.
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  PRODUCT SHOWCASES
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To find out how to feature your company in the PRESSTIME Update and other advertising opportunities, contact
James DeBois at 469-420-2618.

More info
Transform Your Obituary Category

Introducing the next generation of online obituaries by Legacy.com. Elevate your online obituary strategy with this innovative, new premium product that provides revenue-driving solutions for your online goals and brings you closer to readers and funeral homes.


Native ads: The Digg way
Digiday
For most publishers entering the world of sponsored content the concern is keeping editorial separated from the creation of the advertising content. Not so much at Digg, the social-news platform bought and revived by digital media holding company Betaworks. At Digg, for the past seven months, editorial staffers have been hip deep in crafting its new ad products.
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Pubs: Don't make brands your competition
NetNewsCheck
With advertisers creating new ways to publish their own content and bypassing media companies for alternative avenues of distribution, it has become increasingly more important for media companies to work with advertisers on their content marketing efforts.
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  FEATURED COMPANIES
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Coupons see post-recession recovery
MediaPost
Coupon use is returning to modest growth, with digital distribution driving some of the activity. The CPG Coupon Industry Facts, a half-year report by Valassis unit NCH Marketing Services, shows that growth is being driven by a number of factors extraneous to food and traditional media.
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Competitors


Digital usage overtaking all legacy media
Reflections of a Newsosaur
Americans this year are likely to spend as many hours consuming content on digital devices as the combined amount of time that they devote to gazing at TV and paging through print, according to eMarketer, a research-aggregation service.
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A brief history of social advertising
All Twitter
Social advertising has become a seriously big business. How big? Ad revenue on Twitter alone is forecast to reach $950 million next year, and more than half of all advertisers have said that they plan to increase their social advertising budget in 2013, with an increasingly significant portion going towards mobile ads.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Google shows hints of life like a newspaper (Reuters)
Ads above the fold are not more viewable (Adweek)
Upcoming webinar will explore effective merchandising tactics that drive sales (NAA)
California newspaper defies industry wisdom to stay alive — and prospers (The Guardian)
A midyear question for newspapers: What ails national advertising, can it be fixed? (Poynter)

Don't be left behind. Click here to see what else you missed.


Pew: Nearly one-fifth of Internet users are on Twitter
Poynter
The percentage of adult Internet users on Twitter "has more than doubled since November 2010," Pew reports. People 18-29 are the heaviest users of the platform, but numbers are growing for other age groups. In fact, the percentage of seniors who use social networking sites has tripled since 2009, Pew reports: 43 percent of people over 65 use them now.
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Yahoo buys social browser Rockmelt
MediaPost
Yahoo has acquired social Web browser Rockmelt. It continues to snap up engineering talent and technology at a torrid pace to enhance its online and mobile offerings. Launched in 2010, Rockmelt allows users keep up with activity across social platforms — including Facebook, Twitter and YouTube — directly within the browser.
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Digital


No, Gmail's Promotions tab didn't just kill email marketing
Entrepreneur
Did Gmail just kill email marketing? Short answer: No. Longer answer: It's way too early to tell. Even longer answer: Keep reading. There's been a lot of chatter online ever since Google unveiled its new "social," "promotions" and updates tabs for Gmail earlier this summer. Especially about the promotions tab.
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Looking for similar articles? Search here, keyword INSTAGRAM.


FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Hashtags boost online brand visibility
MediaPost
Hashtags on Twitter, Tumblr, Google+ and now Facebook are becoming a powerful tool in a marketer's multichannel arsenal

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With digital video, newspaper companies could disrupt local TV
Street Fight
A lot of recent moves in local media have involved traditional media companies splitting up their print and broadcast operations and/or buying up more broadcast properties.

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Not just for mobile anymore: Flipboard magazines come to the Web
All Things D
The social magazine app Flipboard made a name for itself by being one of the first reading apps to take advantage of the iPad's form factor upon its debut.

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Tablet shipments cool in 2nd quarter
USA Today
Global shipments of popular tablet computers slowed during the second quarter, as Apple continues to cede market share to some of its top rivals. Overall, tablet shipments fell nearly 10 percent compared to the first quarter with 45.1 million units, says a report from research firm IDC. But when compared to the same time last year, shipments surged 59 percent.
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1 in every 5 tablets will be an enterprise device by 2017
ZDNet
Enterprise adoption of the tablet is expected to pick up significantly in coming years, according to analyst firm Forrester, which predicts 18 percent of tablet sales to come from businesses. Enterprise tablets will make up around 12 percent of the 186 million tablets that Forrester expects to be in use in 2013. However, business adoption for internal and customer-facing purposes will drive tablets to become 18 percent all tablets in use by 2017, according to the company's latest global business and consumer tablet forecast update.
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IKEA's Augmented Reality Catalog lets shoppers furnish room virtually
Mashable
Trekking to IKEA is often an exercise in futility. However, IKEA's 2014 catalog aims to ease some of that angst by letting you plan ahead with its augmented reality feature. The augmented reality feature then projects the item into your home by layering it over a real-time view of your room captured through your device's camera. The app also lets you experience the scale of the objects in relation to your living space, as you can see in the video above.
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Business Models


The newsonomics of Jeff Bezos buying the Washington Post
Nieman Journalism Lab
Jeff Bezos's surprise buying of the Washington Post whipsaws media, and a media-watching world, intrigued by Red Sox owner John Henry's winning of the Boston Globe auction. It compounds the curiosity of Warren Buffett becoming a small city newspaper magnate last year. It builds the suspicion that the few remaining people with the stomach to run daily newspapers have bank accounts with at least nine zeros after a nonzero numeral of some kind.
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Amazon's Bezos: Retail revolutionary, news tycoon?
USA Today
Amazon founder Jeff Bezos has done a number on brick-and-mortar retailers, defied Wall Street for years in eschewing profits for growth, taken on Apple in tablets and now holds a new title: newspaper owner.
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Revenue strategies that work
Editor & Publisher
The industry is evolving, and so is the way we are making profit. The Newspaper Association of America recently reported that total revenue for U.S. newspapers declined 2 percent in 2012 from the previous year. That's nothing new to us in the industry, but instead of waving a white flag, publishers are exploring several revenue strategies.
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The short story of Longreads, according to founder Mark Armstrong
GigaOM
Mark Armstrong, like many people in New York City, was a commuter — he commuted to Time Inc.'s midtown Manhattan offices from Cobble HIll, Brooklyn, and it was the tedium of the commute that led him to seek ways to keep himself busy when he was without Wi-Fi. One day he found Instapaper, and before he knew it, there was a lot of stuff he could save and read when offline.
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Mail Online records 134 million users in July
The Guardian
Mail Online has revealed that it set a new global record of 134 million Web traffic users in July, propelled by news stories including the royal birth and death of Glee star Cory Monteith. Last month provided Mail Online with its biggest-ever day of Web traffic — 10.57 million unique users visited July 22 eager for information on the birth of the Duke and Duchess of Cambridge's baby boy — and breaking the 1 million visitors per hour mark.
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SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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