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Aug. 8, 2012




NAA News


Public Policy


Review of proposed Valassis deal continues; House postal bill is on hold
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The Postal Regulatory Commission is still reviewing the U.S. Postal Service's proposed special-rate deal for Valassis Direct Mail. After two rounds of public comment, the commission staff reported at a July 10 public meeting that a "great deal of comment and concern has been expressed by mailers and other parties" about this negotiated service agreement. A decision may not come until mid- to late August, or even later. Meanwhile, news reports have focused on the Postal Service's failure to make payment on a $5.5 billion bill due Aug. 1 for pre-funding future retiree health benefits. Congress imposed this pre-funding mandate back in 2006. The Postal Service had hoped Congress would enact comprehensive reform legislation that would stretch out the amortization schedule for these payments, providing the agency with financial breathing room. While the Senate has passed postal legislation (S. 1789), the House of Representatives — taking a different approach to postal reform — was unable to bring its bill (H.R. 2039) forward for a vote before the August congressional recess. The Postal Service has said that it will not make these payments to pre-fund future retiree benefits so that it can use the funds for ongoing mail operations.



Events


Learn about data leaks — and how to stop them
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The theft of Web-page data by middlemen who use it to create directly competitive audience-based offerings is an increasingly alarming issue. An Aug. 16 webinar will provide insights from a recent study conducted by data management firm Krux, with a snapshot of data collection practices across the Web and some surprising year-over-year trends. The presentation will outline the scope of the problem and will offer some strategies for protecting data. More



Advertising


GM to stay the course on marketing
Detroit Free Press    Share    Share on FacebookTwitterShare on LinkedinE-mail article
General Motors' sales slipped 6.4 percent in July, but the automaker has no plans to abandon its U.S. marketing strategies after its global chief marketing officer exited abruptly. More

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Seven mobile ad networks for local publishers
Street Fight    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The biggest question for local publishers today isn't whether they should run mobile advertising, but which networks they should use. Here are seven mobile ad networks that local publishers can use to serve ads and fill unsold inventory on their mobile websites and apps. More

Ralph Lauren sponsors iPad app access to NYT sections
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Just like last year, Ralph Lauren is doing an ad takeover of The New York Times' iPad app, which affords users free access to some of the paper's sections. The sponsorship is tied to the Olympics and features ads with U.S. Olympians. More

Competitors


Facebook Stories: the next Patch, HuffPo or something else?
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Facebook Stories, a new original content site that will focus on a different theme each month, is intended to highlight Facebook users' stories. But with a former Time magazine reporter overseeing an editorial team, does the company have something bigger in mind? More

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Profitability of radio websites dips slightly
Radio World    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Profitability of radio newsroom websites dipped 3 percent this year compared to last. That's according to a study commissioned by the Radio Television Digital News Association. More

HuffPo makes tablet magazine free
Capital New York    Share    Share on FacebookTwitterShare on LinkedinE-mail article
When The Huffington Post launched its weekly iPad magazine, executive editor Tim O'Brien explained why the publication had decided to make it a paid product at 99 cents an issue, $1.99 a month or $19.99 a year. After just five editions, the magazine is now listed as a free download in the iTunes store. More



US newsstand magazine sales slide 10 percent
The Associated Press via The Sacramento Bee    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Audit Bureau of Circulations recently announced that U.S. magazine sales fell nearly 10 percent in the first half of 2012. Overall circulation was just about flat, but single-copy sales continued to fall. More
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Digital


'Twindex' plumbs voter mood by issue via tweet analysis
USA Today via The Des Moines Register    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Twitter index — which drives the USA Today/Twitter Election Meter — analyzes about 2 million tweets weekly to evaluate how favorably the candidates are viewed in tweets about them. More

How 12 news outlets are innovating on Tumblr
Journalism.co.uk    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An increasing number of news outlets are embracing Tumblr. Find out what some newspapers — including The Washington Post, The New York Times, National Post and The Guardian — are doing on the social network/blogging platform. More



Sources: Apple readying new iPhone for Sept. 12 debut
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Apple Inc. is preparing to introduce the next version of the iPhone on Sept. 12 in what will be a design overhaul of its top-selling product, according to two people with knowledge of the company’s plans. More

Here's why tablets will replace smartphones
GigaOM    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With the Nexus 7 receiving good reviews, people are starting to enjoy the portability and immersive experience that small tablets offer over smartphones. Looking at the mobile trends, it appears the tablet will replace the smartphone — and soon. More

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Business Models


YouTube gets an investigative news channel
TechCrunch    Share    Share on FacebookTwitterShare on LinkedinE-mail article
YouTube is helping to launch a new channel with the Center for Investigative Reporting. The new I Files channel will curate videos from sources such as The New York Times and Al Jazeera. More

The Washington Post launches crowdsourcing platform
The Washington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Crowd Sourced allows Post journalists to ask questions about today's concerns and begin a conversation about these issues. Users will be able to answer those questions and vote for the ideas they value most, so the most popular responses are surfaced on the page. More



Why Irish Times fancies itself as a startup incubator
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
What can a 153-year-old news publisher teach five tech startups? Digital expertise may flow both ways as Ireland's newspaper of record offers desk space and funding to new companies whose products it hopes to adopt. More

Richmond Times-Dispatch opens entrepreneurial workspace
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Times-Dispatch is allocating more than 4,000 square feet of its downtown Richmond, Va., headquarters as a home for independent entrepreneurs. This small group will rent office space and have access to a collaborative workspace where it can mingle and brainstorm with other tenants and employees of the media company. More
PRESSTIME Update
For more information about NAA, please contact Marina Hendricks, marina.hendricks@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Senior Content Editor, 469.420.2648   Contribute news
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