This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.

  Mobile version   RSS   Subscribe   Unsubscribe NAA Vendor Links:     
Aug. 11, 2010
 


Home   Resources   Trends & Numbers   Public Policy   Events   Membership   Community
 
 

NAA News


Digital

iPad strategies: Should newspapers focus on apps or browsers?
The iPad is considered a huge consumer electronics hit, with 3 million units sold in the first 80 days after launch. But the newspaper strategy for serving iPad users is still taking shape. Should newspapers invest in the creation of dedicated apps for a still relatively small installed base, or rely on the enhanced browsing experience of the tablet device? A new report, "Local Newspaper iPad Strategies: Apps vs. Browsers," examines practices from different newspaper companies with iPad and other tablet users in mind. MORE




Events



Conference focuses on legal issues in changing media environment
Publishers, your legal counsel will want to attend the 2010 NAA/NAB/MLRC Media Law Conference, scheduled for Sept. 29-Oct. 1 at the Westfields Marriott in Chantilly, Va. This biennial conference includes sessions on "How to Stay Relevant and Survive as a Media Business in the New World," preserving independent contractor relationships in the newsroom, and interactive discussions on protecting media clients in matters concerning defamation, privacy, newsgathering and intellectual property/misappropriation. Click here for details.

Webinar looks at conducting phone surveys in a cell-only world
More and more people are dropping landlines in favor of cell phones. As a result, Scarborough Research began introducing cell phone-only sampling procedures in its top-tier local market studies last year. Join us for a free webinar at 2 p.m. Aug. 17 to hear Scarborough's Dan Mallett discuss initial results and lessons learned. MORE


Young Readers

Foundation offers free serial story
"The Brass Bell," an original free serial commissioned by the NAA Foundation, is now available in both English and Spanish. This six-chapter story focuses on three friends and their "expedition" to find treasure. It is designed to launch in conjunction with International Literacy Day (Sept. 8) and Hispanic Heritage Month (Sept. 15-Oct. 15), but can be used anytime. MORE


Advertising


Retail roundup
Share   Share on FacebookTwitterShare on LinkedinE-mail article
Garden centers at Target Corp. stores are closing in September, although some products are remaining in the mix. … Chicago-area retailers are participating in a Sears Holdings Corp. pilot program in which they can sell and ship merchandise via the Sears website. … In other Sears news, the company plans to open its first Craftsman tool store in Chicago. … J.C. Penney & Co. is partnering with Seventeen.com on an augmented reality app that gives online customers the chance to "try on" back-to-school outfits. … The supermarket chain Publix is experimenting with online ordering at two stores in Tampa and Atlanta. … Winn-Dixie is closing 30 of its supermarkets by mid-September. … Apple's iAds for the iPhone, iTouch and iPad have attracted the likes of Target Corp. and Best Buy Co. Inc.


Media companies rebound on ad recovery
Reuters    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Media conglomerates News Corp. and Time Warner Inc. posted improved quarterly results, riding a recovery in advertising sales and several quarters of cost cuts. The results, which came a day after CBS Corp.'s strong quarterly report, sent media shares higher even as analysts pointed to an uncertain outlook due to the possibility of a dip in the global economy. More

Sam's Club to use Wi-Fi to push TVs
The Wall Street Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This holiday season, Sam's Club is making a big bet on Internet-connected television sets — and hopes that providing free Wi-Fi in its stores will help draw customers to the new technology. The Wal-Mart Stores Inc. membership warehouse chain's more than 500 clubs will be outfitted with Wi-Fi by November. The move is testament to Sam's Club's high hopes for Internet TV sets and other Web-enabled devices this holiday shopping season. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


Digital


Digital bits poised to overtake print in 2014
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Now we can put a date on it: 2014 will be the year when consumers begin to spend more for digital media than they will for print, according to a forecast by private equity firm Veronis Suhler Stevenson. The company projects that the average person will spend $159.59 in 2014 for Internet and mobile services — including broadband subscriptions for smartphones — up 89.2 percent from last year. But that same person will spend $158.88 on consumer books, newspapers and magazines, down 1.5 percent. More

Google and Apple prepare for mobile advertising battle
The Guardian    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
British mobile users will soon find themselves embroiled in the epic confrontation taking shape between Apple and Google. iAds, Apple's bid to run advertisements inside apps, is expected to make its U.K. debut in September. Separately, Google has adopted what its chief executive, Eric Schmidt, calls a "mobile first" approach, prioritizing investment in a medium that has become "fundamental to everything we do." More

Times puts some ads outside the wall and on iPad
paidContent.org: UK    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Though they are often cast as distinct business models, advertising and paid content are not necessarily mutually exclusive — or are they? More

Competitors


Clear Channel Radio hears 4 percent uptick
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The radio industry seems to be enjoying a tentative recovery, judging by the second-quarter results from Clear Channel Radio, the country's largest broadcast group. Total revenues at Clear Channel Radio increased 4 percent from $717.6 million in the second quarter of 2009 to $748.7 million in the second quarter of 2010. More

Receive $100 When You Create a New Account on Mediabids.com

New newspapers that sign-up for Mediabids' Per-Inquiry program qualify. Call 1-800-989-0406 to learn more or register for free at www.mediabids.com and use promo code 40742.
MORE


Business Models


Here come the paywalls
News & Tech    Share    Share on FacebookTwitterShare on LinkedinE-mail article
For better or worse, the paywall era has arrived, and newspapers now face the choice of deciding how, or if, they will begin to restrict online content to paying customers. Newspapers ranging from the Times of London, newspapers ranging from the Times of London to the Lima (Ohio) News are now telling consumers to pay up before accessing their websites. More
 


INCREASE PAID SUBSCRIPTIONS NOW!


Insert our privacy reply format weekly or Sunday.

Built-in Payment Envelope for Check or Credit Card Privacy.

Email or Call for FREE Successful Newspaper Subscription Samples

Contact us today 
1-877-246-3467 or visit us online.

 
PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
Jonathan Berger, Director of Advertising Sales, 469,420.2633  Download media kit
Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
This edition of PRESSTIME Update was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only
Recent issues
Aug. 4, 2010
July 28, 2010
July 21, 2010
July 14, 2010



7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063