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August 13, 2014

 




NAA News

The Omaha World-Herald builds its digital audience with targeted sites
The way readers consume news online has changed dramatically the past few years. Readers are now less likely to type in a newspaper’s homepage and scroll. Recently, newspaper sites have taken advantage of this new approach by creating niche sites and blogs devoted to special interests. At the Omaha World-Herald, bringing in readers to these targeted sites is nothing new.
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Five Answers with Keven Ann Willey, Dallas Morning News
“There will always be a market for quality news, information and analysis. It's central to preserving democracy, which is based on an informed electorate. I want to be at the center of that content — engaged in critical thinking, challenging the status quo, crafting sound commentary, etc. Whether the words we write and images we develop are reproduced on tree bark or smart phones doesn't matter.”
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NAA Roundup: Tribune Publishing announces 5-year deal with Cars.com
Tribune Publishing Company announced that it expects to enter into a five-year agreement with Classified Ventures, LLC to extend its affiliate agreement with Cars.com. Tribune Publishing’s agreement with Classified Ventures will allow it to continue to sell Cars.com products and services exclusively in the eight key markets in which Tribune Publishing operates.
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August 2014: NAA back-to-school ad for newspapers
Download NAA’s latest ad and showcase why newspaper are the best resource for advertisers in August. Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month. Newspapers make back-to-school shopping as easy as 1, 2, 3.
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Business Models


Turning a profit in the Netherlands: How a Dutch hyperlocal network has grown
Nieman Journalism Lab
While lots of U.S. media companies are still struggling to figure out how to make hyperlocal news financially viable, in the Netherlands, a four-year-old network of hyperlocal sites began turning a profit earlier this year. And now its corporate parent is turning to its traffic to help boost struggling newspapers. Dichtbij is owned by Telegraaf Media Group, one of the largest media companies in the Netherlands, and it has 44 local sites throughout the country.
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The New York Times explores cheaper digital subscriptions
Digiday
The New York Times is considering a cheaper version of its digital subscription as it continues to look for ways to get more revenue out of consumers. According to a survey sent to readers, the new offering would give users 30 articles a month for $8, over 45 percent lower than the current cheapest offering. Now, for readers who hit the paywall at 10 articles, digital access starts at $15 a month for access to NYTimes.com and Times smartphone apps.
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Does Scripps' WCPO paywall measure up?
NetNewsCheck
The prospect of a lone gunman wreaking havoc at Cincinnati’s 2015 All-Star Game. The ravaged lives of a heroin epidemic blooming across Ohio and Northern Kentucky. The last watch of a murdered small town police officer. Missed any of these stories? If so, it’s because you were on the wrong side of the paywall at WCPO-TV, The E.W. Scripps Company’s unprecedented experiment in gauging just how much viewers are willing to pay for premium local content.
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Advertising


Study: 69 percent of marketers believe that native advertising is valuable
Adweek
The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Working with digital company OneSpot, part of New York-based 614's multilayered report entails survey results from 400 digital marketers. While the grand majority of those queried find native to be important, a much smaller percentage thinks the ads will take over tech marketing.
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Video: Mail Online aims to go large with rich, native video ads
The Huffington Post
The world's biggest digital newspaper site wants to fast-forward its video ambitions — not just for editorial, but for advertising. "We're an absolute giant," says Mail Online sales VP Matt Kaplan. "We drive more video consumption than any other player in our space — upwards of 50 million streams per month — and yet it's less than 2 percent of our total page view consumption.”
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New York Times tones down labeling on its sponsored posts
Advertising Age
The New York Times has shrunk the labels that distinguish articles bought by advertisers from articles generated in its newsroom and made the language in the labels less explicit. The Times became only the latest online publisher to begin selling so-called native ads when it introduced its Paid Posts in January, adopting a tactic meant to draw readers to ads by making them more or less resemble the surrounding editorial content.
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets. Register now to reserve your place.
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Promoted by Simpli.fi


Competitors


Why BuzzFeed is launching its own Hollywood studio
Variety
Are you ready for “Listicle: The Movie”? BuzzFeed, the Internet-media company best known for its shareable list-based articles, is expanding across multiple vectors — including changing the name of its digital-video division into the grandiose-sounding BuzzFeed Motion Pictures. The move is part of a broader restructuring by BuzzFeed to expand editorial coverage and international presence.
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What happened to the cord cutters?
Re/code
Netflix, YouTube, Apple TV and the Internet at large are supposed to kill off pay TV...someday. But right now, pay TV seems like it is doing okay: Cord-cutting, which was supposed to accelerate with help from tech disrupters, looks like it may be slowing down. New data from analysts Moffett Nathanson shows that the pay-TV business lost only about 300,000 subscribers in Q2.
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How Congress could wind up accidentally saving Aereo
The Washington Post
A sliver of light may have just appeared at the end of Aereo's long legal tunnel. Since the Supreme Court ruled in June that its business model violated copyright law, the streaming video company's put its service on ice, made new and ever more confusing arguments as to why it should survive, claimed it's "bleeding to death" before a skeptical judge, and generally left onlookers with little doubt about its impending demise — at least, as it exists in its current form.
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Digital


Is social media to blame for the increase of graphic images in media?
PBS
Social media platforms are the Wild West of publication. Journalists and traditional news publishers are no longer the primary information “gatekeepers” of public discourse; neither are they able to impose their professional publication standards and ethics on social media users and bloggers. Instead, they are co-creators of content in the social media sphere. Caution: Contains graphic images.
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NBC News redesigns homepage again to reinstate scannable headlines and greater density
Poynter
Score one for those who bemoan the rampant mobile-fication of news site designs on desktop. NBC News has redesigned the image-heavy homepage layout that drew more than 100 angry comments to Poynter in February — and more than 300 supporters to a Change.org petition to “Reinstate a content-rich, word-navigated NBCnews.com site design.”
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What 1 little button reveals about The New York Times' 'brain'
The Atlantic
One of the tasks the human brain best performs is identifying patterns. We're so hardwired this way, researchers have found, that we sometimes invent repetitions and groupings that aren't there as a way to feel in control. Pattern recognition is, of course, a skill computers have, too. And machines can group data at scales and with speeds unlike anything a human brain might attempt.
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The Omaha World-Herald builds its digital audience with targeted sites
NAA
The way readers consume news online has changed dramatically the past few years. Readers are now less likely to type in a newspaper’s homepage and scroll. Recently, newspaper sites have taken advantage of this new approach by creating niche sites and blogs devoted to special interests.

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Will the Tribune split be a success for the newspaper business?
Fox Business
Following in the wake of companies like Time Warner and News Corp., the Tribune Company is officially spinning off its newspaper business. The new company, Tribune Publishing, will begin trading on the NYSE under the ticker symbol TPUB, and includes newspapers such as The Los Angeles Times, Chicago Tribune, Sun Sentinel and The Hartford Courant.

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NAA states there is 'no rational explanatio' for FCC's cross-ownership ban to continue
NAA
NAA, on behalf of its nearly 2,000 newspapers, submitted comments to the Federal Communication Commission that urges the repeal of the newspaper broadcast cross-ownership ban that has been in effect since 1975.

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NAA Updates

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