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August 19, 2015

 




NAA News


Five Answers with Eric Johnston, Pioneer News Group
Pioneer News Group, headquartered in Seattle, includes 23 daily and weekly newspapers in Idaho, Montana, Oregon, Utah and Washington. Chief operating officer Eric Johnston talked to NAA about the company's culture of innovation and exploration, as well as his primary business objective.
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How 'The Alphabet' Project Transformed a Newspaper's Front Page
A public art project involving the alphabet and a newspaper spelled creative collaboration. "The Alphabet" project featured the bold display of each letter on the front page of the Sentinel & Enterprise in Fitchburg, Massachusetts. A letter dominated the newspaper's front page from July 13 to Aug. 11.
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How a Startup Uses Text-Mining Technology for Content Marketing
A company called Keywee is harnessing a content marketing platform that uses text-mining capabilities and a data layer to help its customers. The platform can help brands and publishers find relevant audiences for their content.
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SPONSORED CONTENT


New NAA Public Policy Quarterly Update
A new quarterly update providing the latest updates on legislative and regulatory issues impacting newspapers. The August issue includes updates on the postal surcharge; a Q&A with the leader of the House Oversight and Government Reform Committee, Rep. Jason Chaffetz (R-Utah); how to connect with local legislators during August recess; and updates and talking points on FOIA and advertising deductibility issues.
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NAA Roundup: GateHouse Media Center for News and Design Launching Series of Sports Conference Pages
GateHouse Media's Center for News and Design will provide customers a 15-week series of paginated pages focused on three major conferences — the Big 10, SEC and Big 12, plus a paginated page focusing on Ohio State.
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Five Answers with Bill Adair, Duke Reporters' Lab
The Duke Reporters' Lab in Durham, North Carolina, shares insights from its exploration of fact-checking and structured journalism. Bill Adair, director of the lab, spoke to NAA about their projects, the recent Global Fact-Checking Summit in London, and his mother's advice.
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Free Press Launches Program to Engage N.J. Residents and Local Newsrooms
A new initiative in New Jersey aims to change the way local residents engage with newsrooms throughout their communities. News Voices: New Jersey is an 18-month project designed to create relationships among local media outlets and concerned citizens for the sake of sustainable, quality journalism.
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How to Leverage Trivia Quizzes for Your Football Promotions Strategy
Second Street
Trivia quizzes are an emerging opportunity for newspapers around football promotions. By leveraging the passion around your local college or high school teams, you can create a weekly quiz that asks your audience questions about the history of the rivalry of the match for that week. These incredibly engaging promotions allow papers to prominently feature an advertiser all season long.
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Promoted by Second Street


2015 NAA Circulation Facts, Figures & Logic
NAA has published its 2015 NAA Circulation Facts, Figures & Logic report. The report provides the latest insights in an ongoing circulation study that documents fundamental changes in marketing the daily newspaper, and the role these changes play in the evolution of the industry's business model.
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Business Models


New York Times Reaches Online Milestone, but Many Challenges Await
The New York Times
Last spring, Mark Thompson, chief executive of The New York Times Company, said The Times would soon boast of one million digital-only subscribers. Early this month, his prediction came to pass. It is a major milestone, something no other news organization can claim, and is legitimately a big deal. However, it in no way assures the future of The Times, which continues to deal with the erosion of its traditional revenue mainstay: print advertising.
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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Newsonomics: Why Native Apps Still Matter in the Age of Distribution
NiemanLab
Does a brand still mean anything in news? Ezra Klein bubbled up a provocative question and raised some good points in his recent piece "Is the media becoming a wire service?" In the Age of Distribution, the news body seems destined to be increasingly disconnected from the news head. It seems quaint to actually go to a news-branded site to read that company's take on the news of the day.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Can Old School Low-Power Radio Help Digital Newsrooms Thrive?
MediaShift
Across the country, new Low Power FM community radio stations are taking to the airwaves. This new burgeoning of local media was made possible by 10 years of advocacy and organizing that culminated in the passage of the Local Community Radio Act in 2010. The Act made hundreds of new radio licenses available to nonprofits across the nation.
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  FEATURED COMPANIES
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Group Calls for Rights for Journalists in Digital Newsrooms
Washingtonian
Politico labor reporter Mike Elk has been trying to organize his newsroom since early this year. On Thursday, he emailed around something else he and others have been working on — a statement about the rights of people who work in newsrooms, with a particular focus on digital newsrooms. Among the rights they call for: overtime protections, less restrictive social media policies when journalists are off the clock, and protections against age discrimination.
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How White And Male Are Digital Newsrooms? New Media's Old Diversity Problem
International Business Times
One of the great promises of new media has been that the fresh, young, talented insurgents creating the newsrooms of tomorrow take racial and gender diversity seriously. The heads of digital media say so themselves, aiming to remake an industry traditionally dominated by white males and build staffs that better reflect the world they cover.
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Advertising


Ad Blockers and the Nuisance at the Heart of the Modern Web
The New York Times
The great philosopher Homer Simpson once memorably described alcohol as "the cause of and solution to all of life's problems." Internet advertising is a bit like that — the funder of and terrible nuisance baked into everything you do online. Advertising sustains pretty much all the content you enjoy on the web, not least this very newspaper and its handsome, charming technology columnist.
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Political Ad Spending to Hit $11.4 Billion in 2016
Broadcasting & Cable
Political advertising is expected to reach a record $11.4 billion in 2016, up 20 percent from the previous presidential election year, according to a new report from Borrell Associates. While the bulk of the spending will continue to go to TV, Borrell expects 2016 to be the first election year in which spending on digital advertising tops $1 billion.
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Viewability: Getting Worse, Not Better
MediaLife
The biggest issue in online advertising right now is viewability. Viewable ads are ads that are immediately visible to visitors without having to scroll when they land on a webpage. This is understandably a big deal to advertisers, who want the ads they're paying for to be seen, and there's been a big push over the past two years toward better viewability standards by the Media Rating Council and greater accountability for the sites that publish these ads.
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Why Advertising Can't Quit Flash
Digiday
The Flash zombie will not die. It's been half a decade since Steve Jobs penned an open letter explaining why Apple's mobile devices didn't support the technology. And yet Flash, which is still plagued by security holes like the one hackers used to attack Yahoo users last month, has proven to be more resilient than expected.
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Digital


How Do Americans Use Twitter for News?
Pew Research Center
Nearly two-thirds of U.S. adults who use Twitter get news on the platform, according to a recent survey. But we wanted a finer-grained understanding of how they use Twitter for news — not only whether they tweet about news and follow news organizations, but also what news topics they tweet about, and how many news media accounts they follow.
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Should Writers Respond to Comments on Their Articles?
MediaShift
When I first started writing, everyone always warned me to stay far, far away from the comments. Perhaps I'm narcissistic — or a glutton for punishment — but I found it nearly impossible to stop myself from checking in. When writing for MMA sites, I'd read through insult after insult written by teenagers living in their parents' basement (our core audience), which was never a pleasant experience.
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Where Clicks Reign, Audience Is King
The New York Times
Early last month, a lion known as Cecil was killed by a hunter near Hwange National Park in Zimbabwe. The first international news articles on his death appeared in mid-July. By the end of the month, once it had emerged that the man who killed Cecil was an American dentist, the global news media had claimed its own trophy.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How a Startup Uses Text-Mining Technology for Content Marketing (NAA)
A Hidden Success Story — for Newspaper Circulation, Costs Are Down and Revenues Are Up (Poynter)
2015 NAA Circulation Facts, Figures & Logic (NAA)
The Reach of Newspaper Digital Media (Infographics) (NAA)
Five Answers with Katie Risch, Centro (NAA)

Don't be left behind. Click here to see what else you missed.
 



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