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August 20, 2014

 




NAA News

How journalists can improve their health news stories
Saccharine coverage of health care topics not only leaves a bad taste in the mouths of some people. It also raises concerns. Many news stories exaggerate potential benefits and minimize possible harms of new health care interventions, according to the article "A Guide to Reading Health Care News Stories." The article was posted online in May and appeared in the July issue of JAMA Internal Medicine.
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CrowdSource events develop a new revenue stream for The Dallas Morning News
Events have always relied on the power of a newspaper’s audience to boost attendance and increase revenue.But what if the newspaper could leverage that built-in audience to build up its own events? That was the idea behind CrowdSource, the independent events division of The Dallas Morning News formed in August 2012 under the leadership of president and general manager Alison Draper.
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Newspapers are still here and still making money
The newspaper industry has seen a wave of spin-offs. This is an exciting time for the industry as these companies will devote their undivided attention to their publications. However, these have been spun into more gloom and doom for the industry. In fact, buried in the depths of one particular article that signaled the death of newspapers is this gem of a sentence: “Newspapers continue to generate cash and solid earnings.”
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NAA Roundup: Los Angeles Times and Statesman Journal name new publishers
The Los Angeles Times Media Group announced the appointment of entrepreneur, philanthropist and public servant Austin Beutner as its new Publisher and CEO, effective immediately. Gannett Co., Inc. announced that Terry Horne has been named president and publisher of the Statesman Journal in Salem, OR. In addition, Horne will become regional president of Gannett West/Interstate Group.
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NAA Retail Revenue Exchange Conference: Coming to Chicago in September
The inaugural NAA Retail Revenue Exchange Conference will be held from Sept. 21-23 in Chicago. Confirmed Advertisers include: Staples, Kohl's, Radio Shack, NOVUS, News America Marketing, Zenith Media, Valassis, Planitretail, Media Space Solutions, Quad/Graphics, Centro, Rooms To Go, Starcom, Orion, hhgregg and Bankrate with more to come. Registration is available exclusively to NAA members for $250.
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Tribune CEO aims to boost online subscriptions, ads
Los Angeles Times
Jack Griffin, chief executive of Tribune Publishing Co., said his primary focus at the newly spun-off company is growing online subscriptions and digital advertising at its eight major newspapers. "The days of just taking your print product and raising the price every year are out of vogue," Griffin said during a visit to the Los Angeles Times. "We'll be adding more value."
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The Guardian's Contributoria takes off, mixing collaboration, crowdfunding and print
PBS
Matt McAlister, who serves as director of digital strategy at Guardian Media Group, had a vision for collaborative, crowdfunded journalism that would facilitate two different kinds of communities. That vision has become Contributoria, which allows independent writers to pitch stories that are supported by people who like their ideas. And the finished result ends up not just online — but in a popular print magazine.
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Ink and paper makes a comeback in oil towns
The Texas Tribune via The New York Times
This town does not sit atop South Texas’ Eagle Ford Shale, but inside an air-conditioned advertising agency here, four editors produce a newspaper that has infiltrated that dusty drilling country. With headlines like “Concealed Handgun License 101” and “Seven Gifts Not to Get Your Special Lady,” The Boom, Rudkin Productions’ year-old newspaper, is aimed at typically male — and typically bored — oil field workers, who can grab the tabloid in restaurants, gas stations and other businesses throughout the Eagle Ford region.
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Advertising


1 way Time Inc. judges writers: Advertiser appeal
CNN
For anyone who believes in a traditional wall between impartial news and advertising, the Time Inc. spreadsheet that Gawker published was disturbing. The spreadsheet listed a number of writers and editors at SI.com, the website of Sports Illustrated, one of Time's best-known magazine titles. The writers were ranked on a scale from one to 10 in terms of "quality of writing," productivity, social media prowess, enthusiasm, and — this was the part that particularly horrified journalists — whether the content they create is "beneficial to advertiser relationship."
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Purch mixes editorial reviews into its native ads: Higher click-through rate, but is it ethical?
Adweek
Purch — the online tech and science publisher of sites like Live Science, Top 10 Reviews and Space.com — will allow brands to buy native ad pages that also contain editorial reviews, further blurring the line between advertising and editorial. The new offering, called the Purch Performance Package, will allow companies to sponsor pages that contain editorial reviews of their products.
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How Santa Barbara's (California) Noozhawk zeroes in on news and profits
Street Fight
Noozhawk says it’s Santa Barbara’s “only 24/7 professional news site.” In the increasingly tough world of community journalism — where both readers and advertisers can be fickle and local advertising markets like Santa Barbara’s are crowded with competitors — Noozhawk succeeds because it’s not in the news business, but “the business of news.”
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets. Register now to reserve your place.
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Promoted by Simpli.fi


Competitors


Crowd-powered journalism becomes crucial when traditional media is unwilling or unable
GigaOM
Amid all the trolling and celebrity hoo-ha that takes place on Twitter and other social-media platforms, occasionally there are events that remind us just how transformative a real-time, crowdsourced information platform can be, and the violent response by local police to civil protests in Ferguson, Missouri, is a great example. Twitter provided a gripping window into the events in Ferguson as they were occurring, like a citizen-powered version of CNN.
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Mastering the dark arts: Facebook has been the key to Mother Jones' growing popularity online
Nieman Journalism Lab
Mother Jones has been around since 1976, but it really put itself on the map, digitally speaking, in September 2012, when David Corn published the now famous video of Mitt Romney talking about nearly half — or 47 percent — of the American citizenry. The video set a traffic record for the website and grew their digital audience considerably, growth that was the main thrust of an interview the Lab did with publisher Steve Katz a year ago.
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1 viral media company that isn't evil, just misunderstood
Slate
BuzzFeed has grown from a relatively obscure viral-content skunkworks to one of the most widely read media outlets in the world. BuzzFeed’s mastery of the dark arts of making things go viral has endeared it to tech investors, including Silicon Valley power players Andreessen Horowitz, who recently led a $50 million venture capital round. But it has also invited envy and scorn from rivals and opened the site’s practices to a level of journalistic scrutiny that its creators never anticipated.
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Digital


How USA Today's FTW masters viral content
Digiday
Two years ago, Yahoo veteran Jamie Mottram was recruited to USA Today’s sports group. His task: Quickly build the newspaper’s digital audience. Mottram came up with For the Win, a standalone digital media brand that would take its cues from viral publishers like BuzzFeed, Upworthy and others. It would be squarely focused on social and mobile.
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Can an algorithm solve comment section trolling?
Columbia Journalism Review
On a Monday afternoon in March, members of a North Carolina nonprofit called Equality NC hunkered down for a two-hour stint in the comment section of a story on the Raleigh News & Observer’s website. It was an op-ed that Equality NC director Chris Sgro had written about tax issues facing same-sex couples in the state. More than 100 commenters weighed in over the two-hour span, but almost all of them engaged in civil discourse, the opposite of what netizens have come to expect.
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The New York Times celebrates a traffic 'high note'
Capital New York
In addition to stoking a bit of healthy controversy, The New York Times' recent opinion series endorsing marijuana legalization was a big boon for traffic. The six-part feature by the paper's editorial board, which debuted on July 26, has accumulated nearly 2 million unique readers online, editorial-page editor Andy Rosenthal told Times staff in a recent memo with the subject line "On a High Note." "The idea was to capitalize on social, since this was not going to be a big search play, at least at first, and we sure did," Rosenthal wrote.
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How journalists can improve their health news stories
NAA
Saccharine coverage of health care topics not only leaves a bad taste in the mouths of some people. It also raises concerns. Many news stories exaggerate potential benefits and minimize possible harms of new health care interventions, according to the article "A Guide to Reading Health Care News Stories." The article was posted online in May and appeared in the July issue of JAMA Internal Medicine.

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August 2014: NAA back-to-school ad for newspapers
NAA
Download NAA’s latest ad and showcase why newspaper are the best resource for advertisers in August. Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month. Newspapers make back-to-school shopping as easy as 1, 2, 3.

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The Omaha World-Herald builds its digital audience with targeted sites
NAA
The way readers consume news online has changed dramatically the past few years. Readers are now less likely to type in a newspaper’s homepage and scroll. Recently, newspaper sites have taken advantage of this new approach by creating niche sites and blogs devoted to special interests.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The Omaha World-Herald builds its digital audience with targeted sites (NAA)
August 2014: NAA back-to-school ad for newspapers (NAA)
Five Answers with Keven Ann Willey, Dallas Morning News (NAA)
Does Scripps' WCPO paywall measure up? (NetNewsCheck)
NAA Roundup: Tribune Publishing announces 5-year deal with Cars.com (NAA)

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NAA Updates

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