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Aug. 25, 2010
 


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Advertising


What will vicarious Facebook check-ins get advertisers?
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Aside from criminal alibis, Facebook Places will likely provide additional revenue through applications that developers build as they figure out how to support marketing and advertising campaigns on top of the service. More



Retail roundup
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In an effort to promote healthy lifestyles, Whole Foods now offers a "Missions" app that enables users to earn badges, access a variety of food-related tips and locate stores. … Beer and wine have been added to the mix at some southeastern U.S. Dollar General stores. … The Gap becomes the first large-scale retailer to partner with Groupon, courtesy of an offer appearing on Groupon's 85 websites in the United States and Canada last week. … Pies at Pizza Hut are dropping across the board in a new "Every pizza price slashed" promotion. … Abercrombie & Fitch plans to shutter up to 110 stores in the next 18 months.


Ford tops Super Bowl ads with Facebook reveal
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Usually, new vehicles are unveiled at big marquee auto shows in places like Detroit and L.A. But Ford seems to have done well to launch its Explorer crossover virtually, on social media. More

MediaNews, Gannett sign up for PaperG's ad platform
Denver Business Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Many daily newspaper companies are struggling to find ways to boost online revenue amid steep declines in print advertising dollars. PaperG's "Flyerboard" product presents digital ads as if they were fliers posted on a cork bulletin board. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


'10 most trustworthy' retailers
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Companies playing it fast and loose with one area of their operations, like financial reporting, may be inclined to do the same in areas near and dear to shoppers' hearts — like product quality, truth in advertising and merchandise returns policies. With this in mind, Forbes has compiled a list of the 10 most trustworthy retailers. More

Starbucks adds new retail to the mix
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Starbucks Corp. has announced plans to use its coffee shops as a testing ground to get more products into grocery stores. Finding new ways to grow is crucial for Starbucks, as the company has struggled in recent years. More

Digital


Can apps save news journalism?
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Journalism failed to take its chance in the information revolution. But with the move to social and mobile, phones and e-readers, is there a second chance? More

Murdoch's Times misses a third month of iPad income
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If editions on tablets like iPad are the "game-changer" which may help "transform" newspapers, as Rupert Murdoch put it, then Murdoch and his News International CEO Rebekah Brooks must be pretty upset by progress The Times is making in that regard. More

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Competitors


AT&T tries to leverage Yellow Pages, popularity of 'Eat, Pray, Love'
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AT&T clearly sees some value in the Yellow Pages, as it is leveraging the brand for an online effort — using a groovy abbreviated name and a tag line that seems to draw both on the hip trend of buying locally and on the popular movie "Eat, Pray, Love." More

Radio revenues rebound in second quarter
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Radio advertising enjoyed a significant recovery in the second quarter of 2010, according to the Radio Advertising Bureau, which said total revenues increased 6 percent to just over $4.5 billion. While its tentative recovery depends on external economic factors that are still subject to uncertainty, the medium's growth in the first half of 2010 is a welcome change from several years of straight declines. More

Business Models


Has the freefall for free newspapers stopped?
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
After closing by the dozens across the globe during the last three years, free newspapers now seem to be holding their own in 2010, says Piet Bakker, the University of Amsterdam professor who is the acknowledged expert on freesheets worldwide. More

Seven reasons print will make a comeback in 2011
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Marketers and agencies are talking up print for 2011. Yes, in the era of iPads and apps, there is still a role for print. More
 


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PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
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