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August 26, 2015

 




NAA News


CEO Column: Witnessing the Evolution of the Newspaper Industry
Four years ago, most of us wouldn't have predicted TV series would debut via online streaming, and it seemed unlikely that people would prefer online music streaming and radio apps over CDs and iPods. And four years ago, most of us wouldn't have imagined we would get our news updates on our watches.
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How GateHouse Media's Center for News and Design is tackling football coverage
GateHouse Media's Center for News and Design stands ready to help newspapers score points with readers and advertisers. Newspapers outside GateHouse can purchase NFL and college football pages from the Center. Once newspapers get the pages, they can customize them with their ads, folios and logos.
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NewsPix Tool Helps Newspapers Remain Visible to Digital Audiences
Newspapers can engage their digital audiences in a new way by keeping their brands in front of readers each time they open a new Web browser tab. NewsPix makes it possible for readers to constantly return to their preferred newspapers' website and helps news organizations create deeper relationships with their online audiences.
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SPONSORED CONTENT


Five Answers with Eric Johnston, Pioneer News Group
Pioneer News Group, headquartered in Seattle, WA includes 23 daily and weekly newspapers in Idaho, Montana, Oregon, Utah and Washington. Chief operating officer Eric Johnston talked to NAA about the company's culture of innovation and exploration, as well as his primary business objective.
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NAA Roundup: Publishers Adopt New Technology to Place Ads in Online Comments
Livefyre, an online engagement technology company, announced a new feature that allows publishers to place ads into their online comment streams. Publishers can sell the ads directly and control their placement and frequency.
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PRODUCT SHOWCASE
  No-Cost entertainment content and embeddable widgets

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How 'The Alphabet' Project Transformed a Newspaper's Front Page
A public art project involving the alphabet and a newspaper spelled creative collaboration. "The Alphabet" project featured the bold display of each letter on the front page of the Sentinel & Enterprise in Fitchburg, Massachusetts. A letter dominated the newspaper's front page from July 13 to Aug. 11.
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How a Startup Uses Text-Mining Technology for Content Marketing
A company called Keywee is harnessing a content marketing platform that uses text-mining capabilities and a data layer to help its customers. The platform can help brands and publishers find relevant audiences for their content.
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New NAA Public Policy Quarterly Update
A new quarterly update providing the latest updates on legislative and regulatory issues impacting newspapers. The August issue includes updates on the postal surcharge; a Q&A with the leader of the House Oversight and Government Reform Committee, Rep. Jason Chaffetz (R-UT); how to connect with local legislators during August recess; and updates and talking points on FOIA and advertising deductibility issues.
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  PRODUCT SHOWCASES
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Additional Print Revenue - National Advertisers!

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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Business Models


Gannett Signs Up Ancestry to Deliver 100 Million-Plus Full-Page Images of Historical Newspapers
Talking New Media
Ancestry announced its collaboration with Gannett Co., Inc. to digitize more than 80 daily newspapers across the nation. Newspapers.com, an Ancestry business unit, and Gannett will provide a historical newspaper viewing experience complete with full text search, clipping and sharing features. Together, they expect to deliver more than 100 million full-page images of historical newspapers in a simple, easy-to-use online archive.
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How a Personality Quiz Delivered Qualified Leads to a Furniture Store
Second Street
Media companies are leveraging promotions to help deliver quantifiable results for their advertisers, including sales leads. By incorporating custom survey questions in the promotion entry form, this media company was able to collect valuable sales leads for the sponsor of the quiz - a local furniture store.
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Promoted by Second Street


What Does 'Innovation' Mean Anyway?
Digiday
"Innovation" is one of those words that's been used so often it has been completely stripped of its meaning. What does it mean to be an innovative brand in 2015? What are agencies really talking about when they talk about "innovating?" Asked point blank, they probably couldn't answer. That is, unless they were truly ... innovative.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Washington Post Executive Editor Martin Baron Talks about Free Expression and the Future of Media
The Washington Post
Earlier this month, Washington Post Executive Editor Baron participated in the Osher@Dartmouth Summer Lecture Series where he talked about threats to free expression and current challenges in journalism. The discussion, "America's Power and Influence as Perceived by the Media," included Chair of Osher Lifelong Learning Institute Tom Blinkhorn as moderator and New York Times Editor Elisabeth Bumiller as a co-panelist.
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  FEATURED COMPANIES
16 hot tips for automotive pages

Increasing readership and ad revenue means having automotive content that people actually want to read. That means a cross-section of hot topics in these16 categories. 

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Convert your newspaper into E-Editions
We help thousands of newspaper publishers to convert their publications into clever e-editions to generate new revenues and increase their reach. Showcase Demo.


Will Washington Post's Talent Network Become the Uber of Freelancing?
MediaShift
For all the technological progress that has been made in the past couple decades, it often seems like freelancing for media companies is stuck in the '90s. When I wrote a story for BuzzFeed, which, admittedly, doesn't work with freelancers very often, edits were done over Google Docs, contracts were passed between a number of business intermediates and the check took almost a month to arrive in my mailbox.
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Advertising


Mobile Readers Abound; the Ads, Not So Much
The Wall Street Journal
Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. News and information outlets ranging from The New York Times and The Wall Street Journal to Business Insider and About.com all can point to rapid growth in mobile usage.
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How Podcasters Are Turning to New Technologies and Partnerships to Introduce Programmatic Ads
Nieman Lab
No two ads on Marc Maron's WTF podcast are ever really the same. Whether he's plugging website builder Squarespace ("Are ya thinking of opening a restaurant? Are ya? Are ya going to need a website?") or snack delivery service Naturebox ("It's snack time, people!"), each ad is read by Maron in a way that feels like an extension of the stream-of-consciousness style he has on the podcast.
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Online Ad Industry Needs to Wake Up and Deal With Ad Blocking
MediaPost
Search engines and Web publishers are bleeding billions of dollars in lost ad revenue from ad blocking, the act of installing browser tools that identify and remove advertisements. In fact, Google lost $6.6 billion last year due to ad blocking, according to one estimate. Lost revenue should send a signal to brands, wrote Doc Searls, president at The Searls Group, in a comment to an article published in Search Marketing Daily.
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Competitors


How Facebook Decides What's Trending
Re/code
People get their news from Facebook — a lot of people, it turns out. What that news is, though, depends on whom you follow and what pages you like. It also depends on what the broader Facebook community chooses to talk about. A combination of these elements determines what you see on the right side of your News Feed every time you log in. But how exactly does Facebook decide what to put in the Trending queue?
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Digital


How The New York Times Gets a 70 Percent Open Rate on Its Newsletters
Digiday
The New York Times has caught the newsletter fever. In the past year, it has launched a dozen of them — it now has a total of 33. But with everyone seemingly launching a newsletter these days, the Times has to be mindful of the competition for inbox attention. That has meant taking a closer look at what readers are actually interested in.
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Are In-Car Apps the Next Platform for News Media Companies?
INMA
After online, then mobile, and now watches and other wearables, could cars be the next battleground for the publishing industry? It's a question I've been pondering for a while, and that came to mind again with the rumors that surfaced recently about Apple's plans for a self-driving car. With a self-driving car, of course, you wouldn't actually need a dedicated in-car app for your favorite newspaper.
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Why Publishers Should Care About Article Tagging
TheMediaBriefing
Article tags are commonly used by news outlets to target search keywords and identify topics within a story. However, tagging has no impact on audience size and does not necessarily generate more page views, according to the latest Authority Report from analytics platform Parse.ly. So how can publishers make tags work harder for them?
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Five Answers with Eric Johnston, Pioneer News Group (NAA)
How 'The Alphabet' Project Transformed a Newspaper's Front Page (NAA)
2015 NAA Circulation Facts, Figures & Logic (NAA)
New York Times Reaches Online Milestone, but Many Challenges Await (The New York Times)
NAA Roundup: GateHouse Media Center for News and Design Launching Series of Sports Conference Pages (NAA)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

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