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August 27, 2014

 




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Free resource can help journalists visualize data for stories
"Data + Design: A Simple Introduction to Preparing and Visualizing Information" is an introduction to collecting, preparing and visualizing data. Its sections include data fundamentals, collecting data, getting data ready, visualizing data, and what not to do. The visualizing data section includes chapters such as anatomy of a graphic and importance of color, font and icons.
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NAA Roundup: USA Today forms new polling affiliation
USA Today and Suffolk University have formed a polling affiliation that will focus on key U.S. Senate and Gubernatorial races leading up to the 2014 mid-term elections this November. The USA Today/Suffolk University polls will gauge public opinion on important statewide issues and its impact on U.S. Senate and Governors' races.
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Statement from NAA CEO Caroline Little on the release of journalist Peter Theo Curtis
“The Newspaper Association of America is relieved to hear that American journalist Peter Theo Curtis was released from captivity on Sunday. He was kidnapped and held in Syria for nearly two years. While we welcome Curtis’ release, we continue to be concerned about other journalists still in captivity.”
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Webinar: Effective Direct Response Programs to Build Audience
Direct response programs are an increasingly important element in newspaper subscriber acquisition strategies. Heather Price, Senior Director, Circulation Sales, The E W Scripps Company, will share examples of how her newspapers have integrated direct response programs into their sales strategies as well as how they use data and execute their direct response programs.
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The Guardian and St. Louis Post-Dispatch editorial pages are teaming up for Ferguson coverage
It started, like so many things now do, with a tweet. On Aug. 12, three days after Michael Brown was killed by a police officer in Ferguson, Missouri, and just as the protests there were beginning to garner national attention, Tony Messenger, the St. Louis Post-Dispatch’s editorial page editor, sent a message to The Guardian’s U.S. opinion editor, Matt Sullivan: Messenger was interested in some sort of collaboration to try and add a new dimension to the Post-Dispatch’s editorial page coverage of Ferguson.
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These publishers blend ecommerce with content — and make it work
Digiday
The Washington Post drew some unwanted attention to itself after a kerfuffle over its insertion of “buy-it now” buttons in articles. But while the Post’s practice of putting links that facilitate purchasing goods into news stories didn’t sit well with some readers, the reality of publishing means such sites must chase multiple sources of revenue.
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Why it's smart of the Huffington Post to partner with Beacon Reader in crowdfunding a reporter
GigaOM
The Huffington Post and Beacon Reader announced they have formed a partnership to fund and train a citizen journalist who is currently writing about the protests taking place in Ferguson, Missouri, after the shooting of an unarmed black man. This announcement triggered a rather snarky response from media writers, most of whom argued that the AOL-owned news outlet should just hire and pay the reporter themselves.
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Advertising


The success of native advertising hinges on earning readers' trust
Adweek
There’s been much talk of late about the effectiveness of sponsored content, and a pair of new studies published in the past few weeks have let some air out of that balloon. Both show that readers tend to take a skeptical view of branded content, especially the kind that appears on publisher sites.
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Political ads keep community papers afloat
Marketplace
For years now, newspapers and magazines have been dealing with a decline in advertising, including a drop in political advertising. There is an exception to that, however. Candidates still see value in periodicals that serve specific communities, including Spanish speakers and African-Americans.
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Gannett looks to ignite the return of the giant banner ad
The Wall Street Journal
Over the past few years, the banner ad, in all its shapes and sizes, has been seriously out of vogue as online advertisers have taken great pains to create ads that are “native.” In-your-face ads are out as brands strive to blend in. But Gannett Co. is set to unveil a bold new ad placement that is very much in conflict with the “subtle is better” trend of the moment.
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets. Register now to reserve your place.
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Competitors


Third party apps are winning the traffic battle
Columbia Journalism Review
In 2011, Bill Keller accused Arianna Huffington’s namesake site of doing no less than stealing content, arguing, “There’s often a thin line between aggregation and theft.” The threat from aggregation prompted lots of whining from the troubled newspaper industry around them, as aggregators were blamed for taking traffic away from mainstream outlets and repurposing content without enough attribution.
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Its edge intact, Vice is chasing hard news
The New York Times
In early 2010, David Carr wrote a column about Vice in which Shane Smith, one of the founders, suggested that he and his band of insurgents were building “the next MTV.” And then there was a promise to become “the next CNN” — outrageous claims at the time, but they are becoming truer every passing day. Carr mostly drank the Kool-Aid, convinced that Vice’s traction with young men and devil-may-care hipsterism would find favor with advertisers.
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If you're a media company, your mobile competition isn't other news entities, it's Google Now
GigaOM
At conferences — and in editorial meetings, when a visionary speech from management is required — media companies like to talk about how the future of news is mobile. And some media outlets are even putting their money where their mouth is, by releasing apps like NYT Now. But for many, it’s still a struggle just to get their websites to render properly on a mobile device, and their apps are unloved orphans standing alone in a field, carrying bad reproductions of the print version.
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Digital


This: Why Atlantic Media is funding a social platform for sharing links, one at a time
Nieman Journalism Lab
By now, you might have heard that Atlantic Media’s Andrew Golis is incubating a small social network inside the company. Golis came to Atlantic Media as entrepreneur-in-residence a little over a year ago, eventually taking over The Wire as general manager in January. But for the last two months, he’s been working on This, a social network that only lets users share a single link a day.
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'Daily Mail' solves Internet paradox
USA Today
News is a reliable British export. The lineup of products has included the tabloid and broadsheet newspaper, which came to define modern journalism; the BBC, the first global news brand; and the Guardian's website, giving the world Julian Assange and Edward Snowden. And now, Mail Online. With 180 million unique visitors a month, it is not only the world's most-trafficked English-language newspaper website, but quite possibly the first time a traditional print organization has solved the paradox of digital migration.
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The newsonomics of Gannett's 'newsrooms of the future'
Nieman Journalism Lab
It’s easy to ridicule Gannett’s latest newsroom proclamations. The company recently set itself up for satire by announcing “newsrooms of the future” &mdsah; at the same time it was separating print assets from broadcast and digital ones and launching new rounds of buyouts and layoffs. It’s harder to divorce the ideas behind the newsroom redo from Gannett’s own on-again, off-again innovation history.
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Free resource can help journalists visualize data for stories
NAA
"Data + Design: A Simple Introduction to Preparing and Visualizing Information" is an introduction to collecting, preparing and visualizing data. Its sections include data fundamentals, collecting data, getting data ready, visualizing data, and what not to do

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August 2014: NAA back-to-school ad for newspapers
NAA
Download NAA’s latest ad and showcase why newspaper are the best resource for advertisers in August. Eight in ten adults with children in their household used the newspaper and took some action as a result of an ad in a print newspaper in the past month. Newspapers make back-to-school shopping as easy as 1, 2, 3.

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The Omaha World-Herald builds its digital audience with targeted sites
NAA
The way readers consume news online has changed dramatically the past few years. Readers are now less likely to type in a newspaper’s homepage and scroll. Recently, newspaper sites have taken advantage of this new approach by creating niche sites and blogs devoted to special interests.

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NAA Updates

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