This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




  Mobile version   RSS   Subscribe   Unsubscribe   Archive    Media Kit |  NAA Vendor Links:    
Aug. 28, 2013

 




NAA News


FCC Telemarketing Regulations: Deadline Approaching
In February 2012, the FCC published changes to its telemarketing rules, in part to provide consistency with the FTC's Telephone Sales Rule. Most of the changes adopted in the February 2012 order have already taken effect, but the plan provided newspapers with an 18-month period in which to make the necessary procedural, operational and marketing changes necessary to be in full compliance. The last of these changes will take effect on Oct. 16, and will focus on the form of consent an entity must obtain in order to transmit a telemarketing call to a residential telephone number using a prerecorded message, or to a mobile telephone number using either a prerecorded message or an autodialer. NAA has provided members with access to a number of resources to assist them in understanding the changes and maintaining compliance with the new regulations. Members can download a copy of the regulations, as well as a summary compiled by NAA's general counsel. Also available is a recorded webinar from February 2012. Contact John Murray for more details. Access NAA's member resources on this topic.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




Advertising


The real cost of Craigslist for newspapers
MediaLife Magazine
It's certainly no secret that Craigslist has had a huge impact on newspaper classified ads. Just how big the impact is has always been the question, and it's not just a matter of ad dollars lost, though they're significant. A study of historical data by professors from New York University's Stern School of Business and University of Southern California's Marshall School of Business found that newspapers lost an estimated $5 billion in classified advertising revenue from 2000 to 2007.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Subway, Target top brands for millennials
MediaPost
Healthier food options such as Subway and Chick-Fil-A and brick-and-mortar shopping at Target and Walmart were some of the areas where millennials defied the assumptions marketers make about them in a new report from Concentric Marketing.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PRODUCT SHOWCASE
  Go Mobile. Go Eversify
Agfa’s :Arkitex Eversify makes tablet publishing fast & easy, delivering a highly interactive robust experience to mobile devices while providing the look, feel and brand image of your printed publication. Eversify workflow is automated and works with your current system. Take advantage of new circulation and revenue opportunities.
 


US automakers fall further behind foreign brands
CNBC
For the first time since 2010, Americans are less satisfied with the cars and trucks they're driving, according to the 2013 American Consumer Satisfaction Index. The latest ACSI also finds the satisfaction gap between the "Big 3" — Ford, General Motors, and Chrysler — and foreign automakers has widened with domestic brands falling further behind import brands.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


J.C. Penney's new CEO is gradually eliminating any trace of his predecessor
Huffington Post
As J.C. Penney attempts to recover from a period in which it alienated customers, enraged employees and suffered abysmal sales, its new chief executive, Mike Ullman, is aggressively purging corporate ranks and halting initiatives launched under the previous regime.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




Competitors


iTunes Radio to debut in September with McDonald's, Nissan, P&G, Pepsi
Ad Age
iTunes Radio, Apple's answer to Pandora, is set to debut next month with a handful of high-profile brand partners including McDonald's, Nissan, Pepsi, Procter & Gamble and possibly one or two more brands, according to people familiar with the negotiations.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Google's all grown up, and that's too bad
USA Today
When Larry Page became CEO of Google in 2011, Steve Jobs offered him some advice: "Figure out what Google wants to be when it grows up. What are the five products you want to focus on? Get rid of the rest.... They're causing you to turn out products that are adequate but not great." Page took this criticism to heart. Over the last two years, Google has shuttered countless side projects, focusing its efforts on consumer devices and cloud services.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PRODUCT SHOWCASE
  Transform Your Obituary Category

Introducing the next generation of online obituaries by Legacy.com. Elevate your online obituary strategy with this innovative, new premium product that provides revenue-driving solutions for your online goals and brings you closer to readers and funeral homes.
 


Yahoo may not have actually leapfrogged Google in US web traffic
Ad Age
Since Marissa Mayer took over as Yahoo's CEO last summer, the portal has been making all kinds of headlines pertaining to its future potential. But recently it made news for topping Google as the Web publisher with the most U.S. unique visitors in July, according to research firm comScore.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Magazine newsstand sales plummet, but digital editions thrive
The New York Times
Magazines continued to struggle with sales of subscriptions and newsstand copies in the first half of 2013, but they made inroads in selling digital editions, according to data released recently.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
What's trending with those tablet newspaper editions?
Garcia Media
It's been a year since the publication of the digital book about tablets: So what's happening with newspaper tablet editions today? This is Part 1 of a four-part series.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Not just for the geeks any more: Digital is doomed as an ad industry specialization
Meme Burn
Digital won't last. It's already on its last legs as an advertising industry specialisation and about time too. Coming from an agency professional with a 15-year grounding in digital communication this sounds like a betrayal. It's not.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
David Zeeck: Internet opens up new avenues for advertising
The News Tribune
Most people are aware that the Internet has had a dramatic effect on newspaper readership. But often they perceive only part of the story.

Share on FacebookTwitterShare on LinkedinE-mail article
read more


Digital


Study: Viewers recall ads best when they watch them on tablets
GigaOM
A study from IPG Media Lab and digital video advertiser YuMe suggests that viewers remember ads better when they watch them on tablets than when they watch them on smartphones, computers or TVs.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


NPD: Consumers planning to buy HDTVs, tablets in the near future
Digital Trends
Detailed within a new consumer electronics study conducted by consumer research firm The NPD Group, the typical budget for consumer electronics is up by 9 percent this year and U.S. consumers are focusing on new flat-panel televisions as well as tablets. After polling more than 2,500 consumers, The NPD Group found that nearly three-fourths of respondents were planning on purchasing an electronics product within the next year and spending approximately $550 on new consumer electronics this year.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Wired taps real journalists to push further into native advertising (Adweek)
Study: Fake web traffic is worse than you thought (Ad Age Media News)
Why newspapers need big data now (NetNewsCheck)
Newspapers can finally burn the paper, leaving only news (Forbes)
California newspaper delivers today's news in centuries-old style (Los Angeles Times)

Don't be left behind. Click here to see what else you missed.


Pew: A third of people without broadband have a smartphone
Poynter
A Pew survey finds 70 percent of Americans have broadband at home. They tend to be better educated, better paid and younger than those who don’t. Only 3 percent of Americans, Pew found, have dial-up service.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Streaming TV services highlight industry 'at a crossroads'
TV Spy
With the legal battle over streaming television service Aereo potentially headed to the Supreme Court, another streaming service, Syncbak, has secured investment money from CBS and support from the National Association of Broadcasters. USA Today reports the new technology proves the industry is "at a crossroads."
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Business Models


No to paywall: Montreal newspaper La Presse bets on tablet advertising with free app strategy
TabTimes
To attract young readers, the second largest French-language newspaper in North America invested $40 million to transform itself into a tablet-first news media.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


When does a newspaper paywall work?
Bloomberg TV
VideoBriefPhil Bronstein, former executive vice president and editor at the San Francisco Chronicle, talks about the future of digital media. With the Chronicle pay way coming down after only four months, Bronstein said, just like The New York Times experiment, "it's not going to save newspapers."
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


News Corp takes new tack on digital advertising
Crain's New York Business
News Corp. — which now includes The Wall Street Journal but not 20th Century Fox — is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Baltimore Sun home page takeover turns back online advertising's clock
Ad Age
In a nod to web ads' roots — or else a total disregard for their evolution — The Baltimore Sun's home page recently featured an ad from Maryland merchant Jarvis Appliance that overtook the site with an aesthetic seemingly borrowed from PennySaver.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

For more information about NAA, please contact Marina Hendricks.

Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit

Andrew Plock, Content Editor, 469.420.2609   Contribute news

This edition of the NAA Updates was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only

Recent issues

Aug. 28, 2013
Aug. 21, 2013
Aug. 14, 2013
Aug. 7, 2013






7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063