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Aug. 31, 2011
 


 
  NAA News

Advertising


Value of newspaper media highlighted in new study
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A new study on coupons and daily deals from Scarborough Research reveals that the Sunday newspaper is the "category killer," with nearly half of all Americans getting their household coupons from that publication. The study also notes that 22 percent of Americans are using some form of digital media to obtain coupons, ranging from email to text messaging to Internet sites. More



Digital


Newspaper reflects on two years with paywall
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The Lima (Ohio) News was one of two markets where Freedom Communications Inc. wanted to try paywalls in 2009. Two years later, the experiment is still going on with about 1,000 paid online customers. Read more about the results of this paywall trial in a new NAA case study.

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Resources


New planbook goes on sale Sept. 1
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Revised and refreshed for 2012, the NAA Advertising Planning Guide is designed to help small- to medium-size local businesses meet today's marketing challenges. Consider how advertising alternatives in your market have changed in the past few years, and imagine hard it must be for your local businesses to plan and budget advertising. The NAA Advertising Planning Guide, priced at $9.95 a copy, provides a way for them to sift through the choices, understand the basics and find trustworthy advice. More

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Events


Webinar looks at HTML5 mobile Web approach
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Roger Black, whose news media design credits include The Washington Post, Los Angeles Times and Houston Chronicle, will provide insights on a mobile Web approach for newspapers in a Sept. 8 webinar. Black will demonstrate how Treesaver, a browser-based HTML5 reader that he co-founded, works on every device. He also will explain how to maximize newsroom resources by using a hybrid content management system, template methodology and algorithmic design. Register now for this session, which is free for NAA members.

Advertising


J.C. Penney targets male customers with CLAD website
Dallas Business Journal    Share    Share on FacebookTwitterShare on LinkedinE-mail article
J.C. Penney Co. is hoping to reach new customers with the latest company of its Growth Brands Division, CLAD Inc. CLAD will offer style tips and fitting tools with help from the editorial staff of Hearst Magazines. CLAD is geared toward men ages 25 to 54 who want to look fashionable at work and in everyday life but need help picking out the right items. More

There's a New Game in Town:
News Print at GRAPH EXPO!

Like other newspaper production pros…who isn’t looking for new ways to cut costs? Boost profits? And, when the time comes, make informed buying decisions? Welcome to News Print—the newspaper pavilion at GRAPH EXPO! This dynamic 9,000 sq. ft. ‘show-within-a-show’—that’s devoted exclusively to the needs of today’s newspaper operations and print pros—is coming Sept. 11-14, 2011 to Chicago’s McCormick Place. Here all the foremost suppliers will showcase in live demonstration everything you need—from Hybrid Production and Digital Presses (hardware & software) to Production Workflow, UV & Heatset Technology, Consumables—and more! Plus, with the all of the special FREE education and networking sessions exclusively for newspaper production professionals—including the co-located events where you’ll network with your peers from across the Americas—you can’t afford to miss it!
Register for FREE!


Microsoft, Dell, Best Buy back-to-school ads get As
Forbes' Pop Starts Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Give them As for effort. Tech brands — including Microsoft, Best Buy and Dell — made the grade on this year's list of most effective back-to-school advertisers from Ace Metrix. America's clothing retailers, meanwhile, have been largely absent during the back-to-school season. Best Buy and Wal-Mart, with two Top 10 spots apiece, dominated the list. More

Competitors




Outdoor advertising grows steadily despite downturn
MediaLife    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Analysts have been warning for weeks that ad spending slowed during the second quarter, but that certainly wasn't the case for one medium. Out-of-home advertising actually grew slightly faster in the second quarter than in the first, according to data released by the Outdoor Advertising Association of America. Spending increased 4.5 percent in April through June to $1.9 billion. More

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Digital


Newspapers gird for online circular battle
NetNewsCheck    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With revenue from preprints in decline, newspapers are fighting back with online alternatives, two of which are set to launch in the coming weeks. The moves are designed to protect a hefty percentage of newspaper industry revenue, but plunge companies into a digital space already crowded with competitors, including retailers and even manufacturers, which have been amassing email lists and building up loyalty clubs. More

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Three newspapers report on use of metered models
eMedia Vitals    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Despite the general assumption that charging for digital content will cause a drop in traffic, it's not always the case. How did some local news sites actually attract more page views after charging for content, and, more important, did those visitors also translate into more revenue? Publishers with the Concord Monitor, The Augusta Chronicle and Tulsa World share their findings. More

The New York Times launches breaking news Twitter feed
Nieman Journalism Lab    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As Hurricane Irene stormed toward the Eastern seaboard, The New York Times launched @NYTLive, a Times-run account featuring "in-depth Twitter curation of major news stories by New York Times editors." @NYTLive is interesting because it allows the Times to be much more cavalier about including conversation in its Twitter feed. More

Business Models


Editors mobilize crews to print papers during Irene's wrath
Reese News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Three newspaper editors in eastern North Carolina worked to keep their staffs in business and producing papers on time throughout the sustained winds, power outages and flooded roads of Hurricane Irene. Leaders from The Washington Daily News, The Daily Reflector and The Outer Banks Sentinel share the strategies that kept them afloat. More



How to attract local business ad dollars
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
With the economy recovering slowly, local businesses are continuing to be cautious about how they spend their money. Now, more than ever, they want to see direct results from newspaper advertising campaigns both online and in print. More
 


 


 
 
PRESSTIME Update
For more information about NAA, please contact Cheryl Sadowski, cheryl.sadowski@naa.org
Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit
Robert Tracy, Content Editor, 469.420.2648   Contribute news
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