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September 02, 2015

 




NAA News


How One Day University Works with Newspapers
Rock star professors are electrifying new audiences under a partnership between One Day University and newspapers. One Day U and more than 20 newspapers present events featuring professors who educate and entertain. The events are held in cities across the country.
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Six Misconceptions about Programmatic Advertising
Carl Kalapesi, vice president of industry initiatives at the Interactive Advertising Bureau, and Alanna Gombert, CEO of Gombert Consulting, spoke with NAA to clear the confusion surrounding some of the major misconceptions about programmatic advertising.
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Five Answers with Jeff Hartley, Morris Publishing Group
Jeff Hartley, vice president of consumer revenue for Morris Publishing Group, runs digitalfirstnewspapers.com, a blog that provides weekly updates on the newspaper industry. He told NAA his primary business objective as well as the biggest surprise about his blog.
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SPONSORED CONTENT


CEO Column: Witnessing the Evolution of the Newspaper Industry
Four years ago, most of us wouldn't have predicted TV series would debut via online streaming, and it seemed unlikely that people would prefer online music streaming and radio apps over CDs and iPods. And four years ago, most of us wouldn't have imagined we would get our news updates on our watches.
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NAA Roundup: Gannett and Ancestry Offering Digital Images of Historical Newspapers
Gannett Co., Inc. and Ancestry are partnering to provide page-by-page digital archives for more than 80 daily newspapers. The Ancestry division, Newspapers.com, and Gannett anticipate providing more than 100 million images of historical newspapers through online archives.
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PRODUCT SHOWCASE
  No-Cost entertainment content and embeddable widgets

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How GateHouse Media's Center for News and Design is Tackling Football Coverage
GateHouse Media's Center for News and Design stands ready to help newspapers score points with readers and advertisers. Newspapers outside GateHouse can purchase NFL and college football pages from the Center. Once newspapers get the pages, they can customize them with their ads, folios and logos.
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NewsPix Tool Helps Newspapers Remain Visible to Digital Audiences
Newspapers can engage their digital audiences in a new way by keeping their brands in front of readers each time they open a new Web browser tab. NewsPix makes it possible for readers to constantly return to their preferred newspapers' website and help news organizations create deeper relationships with their online audiences.
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  PRODUCT SHOWCASES
Looking to Monetize Your Content?

Vindicia offers subscription billing and recurring revenue solutions for media, publishers and content providers.

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Ad Revenue for Your Newspaper

Earn additional print advertising revenue for your newspaper by running pay-per-call ads from national advertisers. Choose from a variety of ads, and receive attractive, custom-sized creative to you in time for your next edition. Learn more: www.mediabids.com or call 800.545.1135

Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Five Answers with Eric Johnston, Pioneer News Group
Pioneer News Group, headquartered in Seattle, WA includes 23 daily and weekly newspapers in Idaho, Montana, Oregon, Utah and Washington. Chief operating officer Eric Johnston talked to NAA about the company's culture of innovation and exploration, as well as his primary business objective.
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Business Models


Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other
AdWeek
In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed announced a one-year partnership to further harness the power of data and branded content. GroupM, the media buying arm of WPP, is hoping to bolster its ongoing partnerships while growing its use of relevant content for younger generations.
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How a Personality Quiz Delivered Qualified Leads to a Furniture Store
Second Street
Media companies are leveraging promotions to help deliver quantifiable results for their advertisers, including sales leads. By incorporating custom survey questions in the promotion entry form, this media company was able to collect valuable sales leads for the sponsor of the quiz - a local furniture store.
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Promoted by Second Street


Twitter and the News: How People Use the Social Network to Learn About the World
API
How does Twitter change the way people get news? What kinds of thought leaders, journalists and organizations do people follow on the network? How are these Twitter followers different than those on other social networks? And how are people reacting to added elements on Twitter, such as advertising and promoted tweets?
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


News Startups Like 'LittleThings' Are Trying to Tackle Viewability Early
AdWeek
The issue of viewability, online ads people can actually see, is the cause of much Sturm und Drang among publishers and advertisers these days, but a new wave of media upstarts are hoping to sidestep the issue by designing ad-friendly sites early on. One such publisher is LittleThings, a year-old viral news and lifestyle site targeting women, which has seen its traffic rocket to 36.3 million unique visitors from 8.5 million this year, per comScore.
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  FEATURED COMPANIES
16 hot tips for automotive pages

Increasing readership and ad revenue means having automotive content that people actually want to read. That means a cross-section of hot topics in these16 categories. 

Click here to explore
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Convert your newspaper into E-Editions
We help thousands of newspaper publishers to convert their publications into clever e-editions to generate new revenues and increase their reach. Showcase Demo.


Advertising


How Bloomberg Media Is Selling Advertisers on the News
Digiday
To hear some agencies tell it, hard news is a risky place for advertisers and should be avoided. Yet Bloomberg Media Group is taking the opposite view, making it easier for advertisers to place their messages amid its newsiest content. To do that, it's pitching a new product called Trendr. Not to be confused with Trendrr, the Twitter-owned company that tracks social media engagement around TV shows — or Tinder, the controversial dating app — Trendr is an algorithm-driven news widget.
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Life After Content Blocking
Monday Note
Back in the days when we bought a newspaper or magazine at the newsstand, we thought we were paying for the newspaper. We were only faintly aware that advertising contributed a large share of the paper's revenue. In some cases, like old computer magazines, ads were welcomed and even avidly sought by the reader; they provided a needed source of information in a rapidly evolving field.
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Competitors


BuzzFeed Is Laying Groundwork For Major Expansion in Los Angeles
The Wall Street Journal
BuzzFeed is eyeing a big expansion in Los Angeles. The rising digital media star is in discussions to lease a century-old former Ford auto factory on the southeastern edge of Los Angeles' downtown, according to people familiar with the talks. The 250,000-square-foot potential lease suggests large West Coast ambitions for the company, which is hot off a $200 million investment from NBCUniversal that valued it at around $1.5 billion.
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Digital


The Forthcoming Apple News App Needs More Native Content To Be a Hit
BuzzFeed
The Apple News app shows a lot of promise, but will only shine if publishers embrace it. The soon-to-be-released, future-of-publishing app has a ton of potential. More than 50 media companies, including BuzzFeed, have signed up to publish stories directly to the app. And its vibrant formats shine when utilized in that native way. But when it comes to delivering content that isn't optimized for its platform, the beta version of the app leaves much to be desired.
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Look Ahead: Cracking Mobile
Editor & Publisher
For the next two years, a small team based in The Guardian US newsroom in New York City will eat, breathe and think mobile. The Guardian News & Media has created an innovation lab focused on developing better ways to deliver the news on mobile devices. According to director of philanthropic and strategic partnerships for The Guardian Rachel White, the project will be editorially driven.
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An Ethical Reality Check for Virtual Reality Journalism
Medium
Virtual reality journalism is with us to stay, and will become even more realistic and immersive as technology improves. Already, virtual reality headsets and vivid sound tracks can put a viewer into stunning, 360-degree scenes of a bombed-out town in Syria. They can drop him onto a dark street in Sanford, Florida, as George Zimmerman surveils Trayvon Martin.
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How to Prevent Newsroom Facebook Hacks
NetNewsCheck
It's 8 p.m., and I get a call from Jeff. He's panicked. "Really, really sorry to be a pain, but my bosses are really, really nervous about what's going on and I'm about to pass out from fear," he says. Jeff is one of our SocialNewsDesk clients. He proceeds to email us about once every 60 seconds for the next hour. Eager for any update; anything at all.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    CEO Column: Witnessing the Evolution of the Newspaper Industry (NAA)
How GateHouse Media's Center for News and Design is tackling football coverage (NAA)
Gannett Signs Up Ancestry to Deliver 100 Million-Plus Full-Page Images of Historical Newspapers (Talking New Media)
Five Answers with Eric Johnston, Pioneer News Group (NAA)
NewsPix Tool Helps Newspapers Remain Visible to Digital Audiences (NAA)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

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