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Sep. 4, 2013

 




NAA News

Upcoming webinar will look at optimizing opt-in and reporting branded editions
NAOA
Thursday, Sept. 12, 2 p.m. ET — The Alliance for Audited Media has announced a series of changes that will impact circulation and audience reporting for most newspapers and NAA has assembled a three-part webinar series to address the changes, explain what newspapers do now to prepare, and how to take full advantage of the new rules to better convey the effective product to advertisers. This first webinar is designed to help newspapers attract additional advertising dollars by further improving the quality and effectiveness of their opt-in publications and cost effectively reporting the circulation through AAM as branded editions. Presenters include Ken Schultz, AAM's senior vice president for audit services. He will share how paid and opt-in circulation audits differ, how newspapers can better prepare for audits, and how to save money on audit costs. Register now.
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Advertising


Print format newspapers still number one in UK
Editor & Publisher
More than two-thirds of national newspaper readers say they prefer to read newspapers in print format rather than on a computer, tablet, or mobile phone, according to new research for Elephant Communications.
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Bezos reveals native intent for Washington Post
AdNews
The Washington Post's new chief Jeff Bezos has revealed native ads will soon form part of its print offering, while locally News Corp has said it would “consider” the strategy. But can native ads work offline? Bezos, the man behind Amazon, said the paper will offer native ad units — sponsor generated pieces that resemble editorial content — to advertisers.
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PRODUCT SHOWCASE
  Go Mobile. Go Eversify
Agfa’s :Arkitex Eversify makes tablet publishing fast & easy, delivering a highly interactive robust experience to mobile devices while providing the look, feel and brand image of your printed publication. Eversify workflow is automated and works with your current system. Take advantage of new circulation and revenue opportunities.
 


Print ads were the most preferred source of receiving promotions users and deals among smartphone users
Screenwerk
Placed recently released data on back-to-school shopping. They were derived from a combination of actual store visits and smartphone user survey information. In the report there were two things of greatest interest to me. The first was that these smartphone owners preferred to receive back-to-school promotions in print versus electronic form. Print ads and then direct mail were the top two answers, followed by email and then Web. Interestingly, social media was last.
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Christmas in September is back-to-school for retails
MediaPost
As back-to-school drives an increase in advertising dollars to reach parents and students alike as they prepare for the new school year, preferences for receiving deals and promotions spanned a variety of digital and traditional marketing channels, demonstrating the importance of a multi-channel approach in order to reach diverse audiences.
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Why the holiday season could be a flop for big chains from Wal-Mart to Macy's
Forbes
Evidence is mounting that the make-or-break holiday season, when stores generate up to 40 percent of their annual sales, could be a stinker for retailers. A cross-section of the nation's biggest chains — from Wal-Mart and Target to Macy’s, Kohl’s, Aeropostale and Saks — reported lackluster quarterly results this month, cutting their profit forecasts for the year.
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How programmatic is changing ad sales teams
DigiDay
Technology is rapidly changing the way online advertising is traded, and the way sales teams are staffed and structured as a result. Just as agencies adapt and evolve their employee skill sets, publishers too are searching for a new breed of data-driven, technology-savvy salespersons. Digiday reached out to some major publishers to learn how programmatic ad trading is changing their sales teams, and what the sales force of the future might look like.
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Competitors


5 ways to increase engagement with Facebook's new page Insights
Poynter
Facebook is in the process of rolling out new page Insights that will, in many ways, give your organization the tools to establish its own best practices. The new page Insights will be available to all page administrators by late summer, according to Facebook, and the new features could increase your news organization’s Facebook engagement.
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PRODUCT SHOWCASE
  Transform Your Obituary Category

Introducing the next generation of online obituaries by Legacy.com. Elevate your online obituary strategy with this innovative, new premium product that provides revenue-driving solutions for your online goals and brings you closer to readers and funeral homes.
 


Yahoo braces for more ad declines, YouTube sees uptick
MediaPost
Yahoo may have topped Google in U.S. traffic in July for the first time in two years, but that won’t necessarily improve its ad results. The quality of advertising on the Web portal’s home page continued to deteriorate through the first half of the third quarter.
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Facebook registers growth in the online ad market, expected to triple market share
WATBlog
A company’s growth in business is measured by the growth of its model over competitors, or the absolute growth with respect to market share of an entity. Facebook has been registering growth, more specifically the mobile and online ad markets. Facebook, from having a zero market share in 2011, of the mobile ads market, went to having a 5.3 percent in 2012. The numbers are expected to triple by the end of fourth quarter to 15.8 percent.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
What's trending with those tablet newspaper editions?
Garcia Media
It's been a year since the publication of the digital book about tablets: So what's happening with newspaper tablet editions today? This is Part 1 of a four-part series.

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Not just for the geeks any more: Digital is doomed as an ad industry specialization
Meme Burn
Digital won't last. It's already on its last legs as an advertising industry specialization and about time too. Coming from an agency professional with a 15-year grounding in digital communication this sounds like a betrayal. It's not.

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David Zeeck: Internet opens up new avenues for advertising
The News Tribune
Most people are aware that the Internet has had a dramatic effect on newspaper readership. But often they perceive only part of the story.

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Digital


Average tablet CPC moves closer to desktop
MediaPost
The average cost per click for paid-search campaigns running on tablets should continue to move much closer to the average of campaigns on desktops, but quality scores could influence price fluctuations, according to The Search Agency analyses.
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Bar codes for online ads, digital media content
Media Caster
Major media industry associations are moving towards a new coding system for all advertising and video content assets, and they’re calling for the implementation of a UPC-type digital media identification and tracking system. The system would help improve cross-platform media measurement and make it easier to track assets across television, broadband, and mobile video environments.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Wired taps real journalists to push further into native advertising (Adweek)
Study: Fake web traffic is worse than you thought (Ad Age Media News)
Why newspapers need big data now (NetNewsCheck)
Newspapers can finally burn the paper, leaving only news (Forbes)
California newspaper delivers today's news in centuries-old style (Los Angeles Times)

Don't be left behind. Click here to see what else you missed.


Microsoft makes Surface tablet price cuts permanent
Sci-Tech Today
There are signs that the price-cutting strategy for Microsoft Surface tablets, which also includes big discounts to schools and educational conferences is having some effect. Ad network AdDuplex reported that usage of Microsoft's Surface RT and Surface Pro tablets had improved since its last report in April.
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Business Models


News Corp announces new digital newspaper advertising exchange
Good E-Reader
News Corp is developing a new advertising exchange network for their big digital newspaper and web properties. This will allow the company to cut out the middle man and do away with their various affiliates and third party advertisers. The intention is to have more control and be able to deal with advertisers directly.
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Esquire's paywall experiment: Behind the brand's latest attempt at paid content
Folio
Esquire made big news in the world of paid Web content in July, putting one of its magazine features behind a paywall. “The Prophet”—for sale on Esquire.com for $1.99—wasn’t the title’s first experience with a paywall though. Esquire has been testing paid content models for ebooks and anthologies since last year. More recently, they’d solicited more than 100 stories for a similar project with the charity Narrative 4.
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A tale of two online business models
The New York Times
Over the weekend, the tech blogosphere was in a tizzy over a profile of Marissa Mayer, the chief executive of Yahoo. While some readers slurped up the content in the piece, titled “The Truth About Marissa Mayer: An Unauthorized Biography,” others seemed more excited by where it was written and published: Business Insider, routinely the home of kitten videos and endless lists of Top 100 slide shows. For many, finding this piece on Business Insider was like going to a vegetarian restaurant and being served a bloody, rare steak sprinkled with bacon bits.
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SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

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