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September 10, 2014

 




NAA News

Q&A: Charlie Petit talks about the galaxy of science journalism
It doesn't take a rocket scientist to see Charlie Petit's contributions to science journalism. Petit wrote for KSJ Tracker, a blog that reviewed stories about health, science, technology and the environment. He pointed out stories with crater-like holes, but he also highlighted reporting that sparkled like stardust. The Knight Science Journalism program at MIT announced the phase-out of KSJ Tracker in its current form, but it hinted at promising initiatives.
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NAA Roundup: RedPost partners with Deseret, expands into Salt Lake City
Salt Lake City’s Deseret News will become the third publisher to see RedPost’s new smart displays, which feature a digital sign integrated into a furniture-quality shelving display. "The only path forward for news organizations is to find ways to transform both the traditional newspaper business and the emerging digital marketplace," said Clark Gilbert, CEO of Deseret News Publishing Company and Deseret Digital Media.
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Quiz on famous people who started as newspaper carriers
Barney Flaherty was hired as the first paperboy in September 1833 by the New York Sun, according to newspaper lore. Since then, other people have picked up newspaper delivery routes and contributed to the newspaper industry and society. Many made significant contributions in business, literature, politics and sports.
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1 week away! NAA Retail Revenue Exchange Conference
The inaugural NAA Retail Revenue Exchange Conference will be held from Sept. 21-23 in Chicago. Confirmed Advertisers include: Staples, Kohl's, Radio Shack, NOVUS, News America Marketing, Zenith Media, Valassis, Planitretail, Media Space Solutions, Quad/Graphics, Centro, Rooms To Go, Starcom, Orion, hhgregg and Bankrate with more to come. Registration is available exclusively to NAA members for $250.
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Business Models


Hearst's TrendingNy kicks off 4-week test run
Adweek
New York women will be getting a pleasant surprise on their way to work in the mornings. Hearst will begin handing out copies of its newest print product, a free weekly magazine called TrendingNY, at commuter hubs throughout the city. TrendingNY’s test run will last for four issues, with 50,000 copies of each being distributed between Mondays and Wednesdays of each week. The 48-page magazine is targeted at millennial women, whom Hearst hopes to reach at subway stations in neighborhoods popular with young professionals, like the East Village, Williamsburg and Astoria.
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The newsonomics of the Washington Post and New York Times network wars
Nieman Journalism Lab
Call it the newspaper network wars. The Washington Post’s Newspaper Partner Program has grown from a March-planted seedling into a full-grown fall oak. The initiative now includes more than 120 daily newspapers in the U.S., and could connect with more than 200,000 digital newspaper subscribers or more by the middle of next year. Meanwhile, The New York Times is newly working with newspaper partners, launching its own products. USA Today, too, is now pitching a news partner program across the country.
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3 ways to serve up better dailies
Poynter
Back when Butch Ward was doing his communications gig for Independence Blue Cross in Philadelphia, he received a phone call one morning from a reporter who was playing catch-up on a new state insurance regulation. “I’ll be happy to explain it to you,” Ward said, “but be patient. It’s a little involved.” About two minutes into my explanation, the reporter interrupted me. “That’s okay,” he said. “That’s way too complicated. I’ll get something else for tomorrow.” Another story falls victim to media bias.
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Advertising


Targeted display to drive online ad growth
NetNewsCheck
Digital advertising is no longer the “next big thing,” it is the thing, according to analysts at Borrell Associates. Online advertising is expected to grow 44 percent — driven primarily by targeted display advertising — through the end of 2015, according to the firm’s revision of its 2014/2015 local advertising forecast. Borrell predicts that by the end of 2015, one out of every five dollars spent on local advertising will be on targeted display advertising, with mobile becoming an increasingly important part of that segment.
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets.
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Forrester: Attribution still holding back spending in mobile advertising
Street Fight
The opportunities in mobile and cross-channel advertising are growing by the minute, but one big obstacle is holding back this growth — attribution. According to a report from 4INFO, Acxiom, and Forrester Consulting, only 13 percent of marketers feel very confident in their ability to measure cross-channel, and only 18 percent of marketers say they are very confident in their ability to measure the ROI of their mobile efforts.
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Nielsen: Live TV use continues to shrink
Broadcasting & Cable
Time spent watching live TV dropped as the use of smart phones continues to grow, according to a new report from Nielsen. Nielsen found that live TV use among adults fell to 4 hours and 36 minutes per day in the second quarter from 4:48 a year ago, according to the new cross-platform report. Time-shifted viewing rose to 31 minutes per day from 27 minutes a year ago.
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Competitors


How the 'iTunes of journalism' reached 100k users
Journalism.co.uk
"People want to read articles or want to follow specific journalists but aren't particularly interested in the newspaper that it comes from anymore." That is the opinion of Alexander Klöpping, co-founder of Blendle, the Dutch news aggregator which enables users to pay for articles individually and offers them an instant refund if they decide the article was not worth their time or money.
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Inside Storyful's revamped newswire service
Journalism.co.uk
The social web has become the first port of call for many journalists in breaking news and researching stories. Relationships and face-to-face conversation are still vital, but when news breaks on the other side of the world you have your contacts, official sources and the Web. When it launched in 2010, Storyful sought to get journalists ahead of the curve as a newswire "purpose-built for the age of Twitter and YouTube" — finding, verifying and delivering breaking news stories and content from social media — and it recently launched an overhaul of its "newswire" service to keep it up to date with the digital media's ever-shifting landscape.
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Esquire sets up a paywall to benefit James Foley Memorial Fund
Advertising Age
Ahead of the 13th anniversary of the Sept. 11 attacks, Esquire magazine is putting "The Falling Man" — Tom Junod's 2003 article about the photograph of a man falling from the World Trade Center — behind an optional paywall and suggesting readers pay $2.99 to read it. Proceeds will be donated to the James Foley Scholarship Fund at Marquette University. Mr. Foley is one of two American journalists beheaded by the Islamic State in Iraq and Syria.
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Digital


Building a bigger congregation: Why the Boston Globe is launching a site devoted to Catholic news
Neiman Journalism Lab
Looking at the newly launched Catholic news site Crux, you’ll find plenty of stories on the travels and exploits of Pope Francis. This makes sense — he’s the head of the church and easily one of the most charismatic leaders operating on the world’s stage. What you won’t readily find is an indication of who or what is behind the new site dedicated to “Covering all things Catholic.” Only if you scroll to the bottom of the homepage, tucked in the footer, will you see the text: “A Boston Globe Media website.”
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
Q&A: Charlie Petit talks about the galaxy of science journalism
NAA
It doesn't take a rocket scientist to see Charlie Petit's contributions to science journalism. Petit wrote for KSJ Tracker, a blog that reviewed stories about health, science, technology and the environment. He pointed out stories with crater-like holes, but he also highlighted reporting that sparkled like stardust.

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Florida news outlet sees more success with print than digital
Columbia Journalism Review
When Mary Kate Leming found herself among the 300 Palm Beach Post employees who lost their jobs in a sweeping downsizing in 2008, she enacted an unlikely Plan B, taking out a home equity credit line to start a print newspaper.

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How reporters can use LinkedIn to open doors
NAA
Before knocking on doors, reporters can tap on their smartphones to prepare for impromptu meetings and last-minute interviews. LinkedIn has two features that may be particularly useful for journalists. LinkedIn's publishing platform for long-form posts is being rolled out to all members, and LinkedIn's new mobile profile launched on July 28.

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6 great apps to help you write
PBS MediaShift
How do you write? Are you a pen and paper person? Or are you a jot-down-ideas-on-your-phone writer? For those of you on the lookout for nifty bits of tech to help you with everything from planning to writing the novel, here are some useful apps the team at CompletelyNovel have tried and tested with authors in mind.
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The Guardian wants to know what you think of its redesign
Nieman Journalism Lab
The complaints came rolling in shortly after The Guardian released a beta version of its new responsive website: The comments are too difficult to use. There isn’t enough information on the homepage. Even the font on the articles is too big. The Guardian has been developing the site for more than a year, but the beta version was released publicly in February. By the end of March, The Guardian had received more than 5,000 comments from readers; some positive, but many suggesting tweaks or complaining about problems. Which is exactly what The Guardian wanted.
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