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Sep. 11, 2013

 




NAA News

Upcoming webinar will look at optimizing opt-in and reporting branded editions
Thursday, Sept. 12, 2 p.m. ET
The Alliance for Audited Media has announced a series of changes that will affect circulation and audience reporting for most newspapers. NAA has assembled a three-part webinar series to address the changes, explain what newspapers can do now to prepare, and how to take full advantage of the new rules to better convey effectiveness to advertisers. In this first webinar, newspapers will learn how to build on the success of opt-in publications by meeting the level of quality and effectiveness necessary to attract additional advertising dollars – including how to cost-effectively report the circulation through AAM as branded editions. Presenters include Ken Schultz, AAM's senior vice president for audit services. Register now.

Registration is also open for:

The Strategic Issues in AAM Reporting
Thursday, Oct. 10, 2 p.m. ET
Members of the NAA Audience Metrics Committee and AAM staff will provide the strategy behind the adoption of the new reporting opportunity and how newspapers can prepare for the transition.

AAM Reporting and Qualification Standards: The Changes Underway
Thursday, Nov. 7, 2 p.m. ET
This session is designed to explain what newspapers need to do today, the decisions they need to make next, and what they can expect in the next phase of reporting changes. AAM executives and newspaper audience executives will discuss the options and requirements to prepare for the transition.
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New Report: Essential Elements for Insert Integrity and Coupon Security
This publication includes guidelines for insert and coupon integrity, as developed through the work of the NAA/AAM Circulation Subcommittee. It provides recommended practices and daily operating procedures to follow, as well as personal insights from a group of highly experienced circulation professionals that can guide others in managing the insert control process. It also provides a summary of the minimum processes and procedures newspapers should have in place to protect the integrity of an advertiser’s investment. And it provides first hand advice on how to get it done. Available now for NAA members.
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Advertising


The New Yorker goes native
Digiday
Like many publishers before it — from the digital kids at Gawker and BuzzFeed to the more traditional types at the Atlantic to Forbes — the New Yorker has begun running content on behalf of brands. But unlike those who set the stage a year or so ago, there has been little fanfare around that fact that one of the most prestigious publications in print has gone native.
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PRODUCT SHOWCASE
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Newspaper National Network appoints Genger VP, Finance
Media Daily News
The Newspaper National Network, an industry consortium formed by major newspaper publishers in 1994 to facilitate national advertising campaigns, has had to contend with the same issues faced by the newspaper industry in general in recent years -- namely, the transition to digital media and the consequent decline of print advertising. The challenges are considerable, but a new slate of executives may hold the key to a turnaround for the industry consortium, especially if they can tap into digital ad dollars for national campaigns.
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The New York Post gets a new digital look, and new ad units
Ad Age
After years of operating a website which seemed to belong in the 1990s, the New York Post introduced a revamped, modern version recently, and a set of new ad products to boot.
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Competitors


Livefyre acquires Storify to expand its social-media curation platform
GigaOm
Storify, the social-media curation company started by former journalist Burt Herman, is being acquired by Livefyre, a comment-hosting service that has been expanding rapidly into other aspects of social content for businesses.
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PRODUCT SHOWCASE
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TV ad spending rises 3.5 percent in second quarter, with a little help
Ad Age
After holding ad spending flat in the first quarter, marketers increased their spending in U.S. measured media in the second quarter by 3.5 percent from the quarter a year earlier, according to data released recently by Kantar Media. Their spending totaled $35.8 billion, Kantar media said.
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Twitter acquires mobile ad exchange MoPub
Adweek
Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business.
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Publishers enlist editorial staffers on behalf of advertisers
AdAge
Many publishers embracing sponsored content defend the integrity of their ad/edit walls by creating in-house teams apart from their newsrooms to produce content on behalf of advertisers. But a handful of publishers -- such as Mashable and Mental Floss -- are allowing their editorial staffs to write stories and produce videos for advertisers, arguing that it affords a more authentic experience.
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FEATURED ARTICLE
TRENDING ARTICLE
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Ad spending rises 3.5 percent in second quarter, with a little help
Ad Age
After holding ad spending flat in the first quarter, marketers increased their spending in U.S. measured media in the second quarter by 3.5 percent from the quarter a year earlier, according to data released recently by Kantar Media. Their spending totaled $35.8 billion, Kantar Media said.

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Why the holiday season could be a flop for big chains from Walmart to Macy's
Forbes
Evidence is mounting that the make-or-break holiday season, when stores generate up to 40 percent of their annual sales, could be a stinker for retailers. A cross-section of the nation's biggest chains — from Wal-Mart and Target to Macy’s, Kohl’s, Aeropostale and Saks — reported lackluster quarterly results this month, cutting their profit forecasts for the year.

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Bezo's reveals native intent for Washington Post
AdNews
The Washington Post's new chief Jeff Bezos has revealed native ads will soon form part of its print offering, while locally News Corp has said it would “consider” the strategy. But can native ads work offline? Bezos, the man behind Amazon, said the paper will offer native ad units — sponsor generated pieces that resemble editorial content — to advertisers.

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Digital


The New York Times working on news-briefing product
Nieman Journalism Lab
New York Times Company CEO Mark Thompson returned to his native U.K. to give an address at the Reuters Institute for the Study of Journalism, which is celebrating an anniversary of its fellowship program. Thompson shared a bit more about the Times’ project-in-progress Need 2 Know.
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'Riptide' project is an oral history of digital news media
Poynter
A massive oral history of the digital disruption of legacy journalism models, released Sept. 8, contends that big news companies made early, repeated and well-funded attempts to adapt to the digital era but have been overwhelmed by bigger forces. The work, titled “Riptide,” is likely to be controversial. Its authors — John Huey, Martin Nisenholtz and Paul Sagan — did the study as Shorenstein fellows at Harvard and have published it on the Nieman Journalism Lab site. They interviewed a group of 60 people, noticeably lacking in diversity.
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New York Times editor joins Yahoo News as editor in chief
Adweek
Yahoo News has poached Megan Liberman from The New York Times to serve as the news portal's editor in chief. Liberman most recently was deputy news editor at the Times where she was a regular presence on the newspaper's original video content, especially during the 2012 political campaign. At Yahoo, she will "lead a major expansion of Yahoo News" that includes original reporting, video and lives events, according to the company.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Upcoming webinar will look at optimizing opt-in and reporting branded editions (NAOA)
Bezos reveals native intent for Washington Post (AdNews)
Why the holiday season could be a flop for big chains from Wal-Mart to Macy's (Forbes)
Print ads were the most preferred source of receiving promotions users and deals among smartphone users (Screenwerk)
How programmatic is changing ad sales teams (DigiDay)

Don't be left behind. Click here to see what else you missed.


Business Models


Time Inc. and Turner to end CNNmoney.com partnership
Folio
Time Inc. and Turner, CNN’s parent company, have decided to dissolve their partnership in running their CNNmoney.com joint venture, effective May 30, 2014. The news was announced to staffers recently by Time’s News Group President Todd Larsen, according to a report in the N.Y. Post, which broke the story.
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Politico publisher acquires Capital New York
Columbia Journalism Review
Jim VandeHei, executive editor of Politico and new president of Capital New York, says the site will quadruple staff—hiring about two dozen reporters over the next 30 to 45 days—and cut its coverage of sports and culture, focusing on city hall and state politics for a more “intensive approach.” They also plan on installing reporters in Albany, N.Y., to cover state politics.
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The newsonomics of big sports money — and news
Nieman Journalism Lab
Our cavalcade of news and sports convergence now seems to be happening by the month. Recently, it was Los Angeles Dodgers principal owner Mark Walter publicly mulling the possibility of buying his hometown paper, the Los Angeles Times — Almost immediately, ironically, that soon-to-be Boston Globe and current Boston Red Sox owner John Henry flew to L.A. to visit the Times, mission unclear.
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No more free digital access for People print subs: New options are $112 to $200 per year
paidContent
Time Inc.’s People magazine launched some new paid digital offerings on Sept. 9, including a V.I.P. product that costs $200 per year. And while Time Inc. has always bundled digital access with print subscriptions until now, new print subscribers to People will no longer get free access to the tablet edition: If they want it, they’ll have to pay up.
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NAA Updates

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