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September 16, 2015

 




NAA News


Five Answers with Gene Policinski, First Amendment Center
With Constitution Day approaching, NAA turned to the Newseum Institute's First Amendment Center. Gene Policinski, chief operating officer at the Newseum Institute and senior vice president/executive director at the First Amendment Center, talked to NAA about the Constitution and more.
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The Greensboro News & Record Renews Funding Partnership to Boost Arts Coverage
North Carolina's third largest newspaper, The Greensboro News & Record, recently renewed its partnership agreement for a second year with ArtsGreensboro, a nonprofit organization that promotes and supports local arts and that will underwrite the newspaper's arts coverage.
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Five Answers with Jodi Pushkin, Tampa Bay Times NIE Program
Newspaper in education (NIE) programs have done their homework to start the school year right. NAA caught up with Jodi Pushkin, manager of the Tampa Bay Times NIE program, to learn about her curriculum plans. She also described how students use newspapers.
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SPONSORED CONTENT


How One Day University Works with Newspapers
Rock star professors are electrifying new audiences under a partnership between One Day University and newspapers. One Day U and more than 20 newspapers present events featuring professors who educate and entertain. The events are held in cities across the country.
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NAA Roundup: Cox Media Triples AJC Sports Page Views with Niche College Football Site
Just before college football season officially got underway last month, Cox Media Group launched the first of many anticipated digital niche communities. The first community, Dawg Nation, covers University of Georgia sports. So far the community has been a hit, tripling the sports page views on the Atlanta Journal-Constitution site.
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Six Misconceptions about Programmatic Advertising
Carl Kalapesi, vice president of industry initiatives at the Interactive Advertising Bureau, and Alanna Gombert, CEO of Gombert Consulting, spoke with NAA to clear the confusion surrounding some of the major misconceptions about programmatic advertising.
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Five Answers with Jeff Hartley, Morris Publishing Group
Jeff Hartley, vice president of consumer revenue for Morris Publishing Group, runs digitalfirstnewspapers.com, a blog that provides weekly updates on the newspaper industry. He told NAA his primary business objective as well as the biggest surprise about his blog.
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  PRODUCT SHOWCASES
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Ad Revenue for Your Newspaper

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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


CEO Column: Witnessing the Evolution of the Newspaper Industry
Four years ago, most of us wouldn't have predicted TV series would debut via online streaming, and it seemed unlikely that people would prefer online music streaming and radio apps over CDs and iPods. And four years ago, most of us wouldn't have imagined we would get our news updates on our watches.
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Business Models


How Can We Adequately Fund Independent Journalism?
Media Shift
On the one hand, we live in the best of times for freelance journalism, with seemingly more — and more varied — sources than ever to fund the work of independent journalists. In addition to fellowships and grants, there are ultra-democratic platforms like Beacon, Kickstarter, Patreon, and Contributoria, each promising that journalists can take greater control of funding and raise the financial resources they need to report on subjects that might otherwise be overlooked.
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3 Strategic Promotions Goals to Set for a Successful 2016
Second Street
For newspapers, promotions can deliver significant growth and results in the areas of email database, sponsored promotions revenue, and advertiser promotions revenue. If you want to reach these goals, you need to plan out your promotions strategy in advance and hold yourself and your team accountable.
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Promoted by Second Street


Pay-Per-Article Platform Blendle Launches in Germany
Journalism.co.uk
Dutch start-up Blendle, a pay-as-you-go news aggregator, has launched in Germany, its first international expansion after going live in the Netherlands last year. Blendle, described by one of its co-founders as "the iTunes of journalism," enables readers to pay for individual articles from national and international publishers — and offers refunds if a reader does not like a story.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


How Audience Engagement Editors are Guiding Online Discussions
Columbia Journalism Review
Before many Americans had awoken on Aug. 26, the day had already proven itself heavy, both in news and sentiment. At 6:45 a.m. EST, at a shopping plaza near Roanoke, Virginia, a gunman opened fire on live TV, killing two young journalists who worked for WDBJ, the local CBS affiliate. The source they were interviewing at the time, a community leader, was also injured.
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  FEATURED COMPANIES
16 hot tips for automotive pages

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Readers Will Finish Long Stories — Especially if They Come From a Trusted Source
Columbia Journalism Review
For a moment in time when the Internet was new, and even a little later when excitement about longform reached a fever pitch, one important question was largely ignored: Who is this particular story for, and how can I make sure that an audience sees it? It's a question journalists are only beginning to answer.
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Star Tribune becomes Minnesota's first HTML5-ready media site
NetNewsCheck
Star Tribune Media Co., announced it has full support for HTML5 throughout its website, becoming Minnesota's first 100% HTML5-ready news and information site. Through this move, StarTribune.com moves to a "post-Flash future." Star Tribune's commitment to HTML5 follows Google's recent update to its Chrome browser that now automatically disables content using Adobe Flash it deems "non-essential" to the user experience.
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Advertising


Inside the Hidden Costs of Programmatic
AdAge
The new world ad tech summons images of tireless computers scouring for the customers that marketers need, using automated markets to snag them at the lowest rates and never larding the bill to cover an old-media sales-rep expense account. And yes, ad tech does offer marketers nearly magical new powers. But getting useful ads more cheaply than in traditional buying is not one of them.
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The Washington Post Has Begun Blocking The Ad Blockers
BuzzFeed News
It starts with a gentle nudge and ends with a hard block and a demand for cash. The Washington Post has begun intermittently redirecting desktop users to a subscription page if they are using the popular AdBlock software, some readers have reported. In one case, using Chrome with AdBlock on, the Post had a dialog box redirecting users to enter their email for a free six week subscription.
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Consumers Can't Tell The Difference Between Sponsored Content And Editorial
Marketing Land
No matter what kinds of disclosures or design tweaks sponsored articles receive on leading online publications, consumers continue to confuse sponsored content (aka native advertisements) with actual articles, according to the latest survey from Contently. Sponsored content is fundamentally designed to blend in with the look and feel of the other articles on a site.
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Competitors


Google and Twitter Team Up to Offer Their Own 'Instant Articles' — With a Twist
re/code
Google and Twitter are working together to help publishers show "instant articles" to people who use their services on mobile phones. The plan, which is supposed to launch with a small group of publishers this fall, is an effort to make it easier for publishers to distribute their stuff on mobile devices. It is also a response to similar pushes from Facebook, Apple and Snapchat.
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Facebook Looks to Bring Virtual Reality to Mobile Devices
The Wall Street Journal
Facebook Inc. is vying to bring virtual reality to your phone. The social network is working on a stand-alone video app that would support 360-degree or "spherical" videos, people familiar with the matter said. The format, typically compiled from multiple cameras, allows users to change their viewing perspective by tilting their phones.
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Digital


Facebook Rolls Out New Tools to Help Reporters Share Their Work
Nieman Lab
When I think Twitter, I think "work"; when I think Facebook, I think "home," or "work distraction." I'm not alone in this: Journalists love Twitter. A quarter of Twitter's verified users are journalists or media outlets, and a 2014 survey found that more than half of U.S. journalists use Twitter as their main social media reporting tool. At the same time, you're likely to find more actual readers on Facebook than on Twitter.
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Live-Tweeting a Breaking News Story
BBC
The unravelling of Oscar Pistorius's superstar life in a Johannesburg courtroom enthralled news audiences worldwide. This was no ordinary murder trial, on many levels, and over the course of 40 long days coverage of proceedings presented an unusual challenge for the BBC's Andrew Harding. After extensive foreign reporting experience, Harding says the Pistorius trial was a very different kind of marathon assignment.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    The Greensboro News & Record Renews Funding Partnership to Boost Arts Coverage (NAA)
Nation's Largest Paper Chains Talk Merger in Ad Revenue Push (New York Post)
Five Answers with Jodi Pushkin, Tampa Bay Times NIE Program (NAA)
Why the Sale of Old Newspaper Buildings Isn't All Bad (Columbia Journalism Review)
Five Answers with Jeff Hartley, Morris Publishing Group (NAA)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

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