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September 17, 2014

 




NAA News

NAA submits comments to the FCC to maintain an open Internet
The Newspaper Association of America, American Society of News Editors, Reporters Committee for Freedom of the Press, and the Association of Alternative Newsmedia filed comments with the Federal Communications Commission to encourage the FCC to maintain an open Internet. The comments were submitted in response to tentative changes to "net neutrality" rules put forth by the FCC in May.
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Quiz on the First Amendment
Test your knowledge of the history of freedom of the press. In celebration of Constitution Day on Sept. 17, NAA created a quiz on the First Amendment. The short quiz looks back at the fascinating evolution of freedom of the press.
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Five Answers with Richard and Martha Cichelli, Software Consulting Systems
“If newspapers (and media companies in general) want a bright future, they should commit to providing significant value. I think this starts with being a trusted voice and focal point for the communities they serve. My personal experience is that small, locally-focused newspapers currently seem to do this best and as a result continue to have good profits.”
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Cox Media Group cooks up America's News Feed
Even the best ideas don’t succeed immediately. There’s a reason, “If at first you don’t succeed, try, try again,” is a treasured cliché in the business community. In April 2013, Cox Media Group launched Rare.us, a digital-only property that had executives within the company excited about the future. While the site delivered visitor counts in the six-figures per month in 2013, that number swelled to 20 million for August of this year.
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SPONSORED CONTENT


NAA Roundup: Los Angeles Times partners with DIRECTV
The Los Angeles Times announced its new Los Angeles Times Documentaries series will air on DIRECTV’s Audience Network and explore a range of compelling social issues. Each 20-30 minute film will air exclusively on the satellite service provider for 90 days. The debut of Documentaries is the first stage in the rollout of Los Angeles Times Originals.
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Business Models


How small newsrooms can go big when news comes to town
Poynter
In June, the community of Pinehurst hosted its third U.S. Open and fourth U.S. Women’s Open Championships. The community newspaper there knew that 400,000 spectators would come through Pinehurst, North Carolina. And with all those spectators, there would be a lot of journalists. They also knew that, with a twice-weekly publication schedule, they’d miss a lot of news during the two weeks when golf would be dominating local life. But they already had a model in place to fix that.
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Financial Times debuts big redesign
Capital New York
The Financial Times hit newsstands with its first major redesign in seven years. And between the lines (set in a new typeface, called Financier, developed by rockstar New Zealand type designer Kris Sowersby) it’s possible to read an idea that’s been inching forward among quality broadsheet newspapers in recent years: The primacy of digital for delivering hard news.
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Crowdsourcing during a crisis has its drawbacks
Poynter
With all the talk of database journalism and mapping data, one would think crowdmapping would be taking off. But, it’s unclear how useful the practice is for journalists, especially with data collected in dangerous humanitarian crises, like the one in Syria. There are success stories, though.
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Advertising


Could it be that newspapers still matter?
Capital New York
With all the noise around strategies like native advertising and programmatic buying, it's easy to forget about the marketing potential of good old fashioned newspapers. But a new study conducted by a trade group has come up with some numbers to show that print remains a valuable platform for reaching consumers via ads.
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Like it or not, native advertising is squarely inside the big news tent
Nieman Lab
In January, NYTimes.com ran its first piece of what’s come to be called native advertising. It had “The New York Times” blazed across the top of the page, and it had a lot of the visual DNA of a Times article — a headline about millennials in the workplace, about 700 words of copy, and even the honorific Mr. and Ms. of Times style. But above that headline, in 12-point type, were the words “Paid for and posted by Dell.”
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets.
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YouTube alone brings in 20 percent of digital ad revenue
The Wall Street Journal
When it comes to ad dollars moving into the red-hot online video market, YouTube is king. But it’s feeling pressure from potential digital usurpers. YouTube will bring in $1.13 billion in 2014 video ad revenue, or 18.9 percent of the overall U.S. digital video ad market, according to a new report from research firm eMarketer. While that puts the Google-owned video site on top, eMarketer expects that YouTube will not be able to increase its portion of market in the coming years given a few key challenges.
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Competitors


Pubcasters challenge broadcast incentive auction
Broadcasting & Cable
Public broadcasters have asked the FCC to change its proposed rules for the broadcast incentive auction to insure that at least one noncommercial station remains in each market, or at least a noncom-reserved channel is left open. That came in a petition for reconsideration filed by the Association for Public Television Stations, which represents those local outlets, along with the Corporation for Public Broadcasting and the Public Broadcasting Service.
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Why Twitter is raising another $1.8 billion
Mashable
It's déjà vu all over again. Twitter announced that it will raise $1.8 billion in a convertible debt offering. It had said recently that it planned to raise $1.3 billion, but there was reportedly strong demand for the debt sale. The move marks Twitter's first foray into the debt markets
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Wearables could make the 'glance' a new subatomic unit of news
Nieman Lab
“Glance” is the name of the feature of the Apple Watch that let Watch-wearers skim through a series of not-quite-notifications. Maybe they are notifications, but only as a subset of a new class of ultra-brief news. “Atomic unit” was a helpful metaphor, but we’re now talking about the proton/neutron level. Glance journalism makes tweets look like longform, typical news notifications (and even innovative atomized news apps) look like endless scroll, and Seward’s list of essential Things (chart, gif, quote, stat) look unresponsive.
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Digital


Larger screens on new iPhones should make reading news content more appealing
Donald W. Reynolds Journalism Institute
For news organizations, smartphones with larger screens should make reading and viewing their content more appealing to owners of all ages, especially seniors. And if news organizations make the effort to enhance the value of their content for phablets, owners should be more inclined to pay for the content. Our 2014 Mobile Media News Consumption Research found that people who had tablets and smartphones tended to use mobile media more for news than those who only had smartphones. They also were more likely to pay for mobile news content.
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NAA submits comments to the FCC to maintain an open Internet
NAA
The Newspaper Association of America, American Society of News Editors, Reporters Committee for Freedom of the Press, and the Association of Alternative Newsmedia filed comments with the Federal Communications Commission to encourage the FCC to maintain an open Internet.

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Q&A: Charlie Petit talks about the galaxy of science journalism
NAA
It doesn't take a rocket scientist to see Charlie Petit's contributions to science journalism. Petit wrote for KSJ Tracker, a blog that reviewed stories about health, science, technology and the environment. He pointed out stories with crater-like holes, but he also highlighted reporting that sparkled like stardust.

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Quiz on famous people who started as newspaper carriers
NAA
Barney Flaherty was hired as the first paperboy in September 1833 by the New York Sun, according to newspaper lore. Since then, other people have picked up newspaper delivery routes and contributed to the newspaper industry and society. Many made significant contributions in business, literature, politics and sports.

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Which millennial news sites are really attracting millennials?
Digiday
There has been a rash of new startups based on the belief that millennials — that holy grail 18-34 demographic — are disaffected by the traditional news media. Surely, the logic goes, they’ll embrace sites that are built with their tastes and sensibilities in mind. But demographic audience breakdowns for the most popular of these sites suggest that their success in reaching millennials has been mixed, at best.
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What embedding the Ray Rice video reveals about news judgement
Columbia Journalism Review
That there is no Golden Rule guiding editors who must decide whether to publish graphic images has never been more obvious than in the past few weeks. On Aug. 19, the ISIS video showing James Foley’s murder ignited a debate between journalists who believed that publishing images of the executioner’s knife at Foley’s neck was essential to readers’ understanding of the story and those who thought it was not. (Maybe in part because the debate had already played out, the video of another journalist, Steven Sotloff, being decapitated by ISIS two weeks later sparked far less argument.)
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Quiz on famous people who started as newspaper carriers (NAA)
Q&A: Charlie Petit talks about the galaxy of science journalism (NAA)
3 ways to serve up better dailies (Poynter)
NAA Roundup: RedPost partners with Deseret, expands into Salt Lake City (NAA)
The newsonomics of the Washington Post and New York Times network wars (Nieman Journalism Lab)

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