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September 23, 2015

 




NAA News


How Publishers Can Use LIONshare, a Digital-Media Planning Tool
A new digital-media planning platform can help news publishers bring in advertising revenue. RJI and LION Digital Media recently launched LIONshare. The platform allows publishers to put their products and services in front of advertisers and media planners easily and quickly.
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Why Newspapers are Important in Election Season
If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight. For decades, newspapers have gathered and analyzed information for voters. As elections and news consumption habits have changed, newspapers' strategies for engaging voters have evolved.
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Five Answers with Gene Policinski, First Amendment Center
For Constitution Day, NAA turned to the Newseum Institute's First Amendment Center. Gene Policinski, chief operating officer at the Newseum Institute and senior vice president/executive director at the First Amendment Center, talked to NAA about the Constitution and more.
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SPONSORED CONTENT


NAA Roundup: San Francisco Chronicle Experiments with Crowdfunding Projects
The San Francisco Chronicle has contracted with Beacon, a startup that helps journalists and news organizations crowdfund their projects, on a new multimedia project. The Chronicle is the first major newspaper to crowdfund a reporting project through Beacon.
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The Greensboro News & Record Renews Funding Partnership to Boost Arts Coverage
North Carolina's third largest newspaper, The Greensboro News & Record, recently renewed its partnership agreement for a second year with ArtsGreensboro, a nonprofit organization that promotes and supports local arts and that will underwrite the newspaper's arts coverage.
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Five Answers with Jodi Pushkin, Tampa Bay Times NIE Program
Newspaper in education (NIE) programs have done their homework to start the school year right. NAA caught up with Jodi Pushkin, manager of the Tampa Bay Times NIE program, to learn about her curriculum plans. She also described how students use newspapers.
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How One Day University Works with Newspapers
Rock star professors are electrifying new audiences under a partnership between One Day University and newspapers. One Day U and more than 20 newspapers present events featuring professors who educate and entertain. The events are held in cities across the country.
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Ad Revenue for Your Newspaper

Earn additional print advertising revenue for your newspaper by running pay-per-call ads from national advertisers. Choose from a variety of ads, and receive attractive, custom-sized creative to you in time for your next edition. Learn more: www.mediabids.com or call 800.545.1135

Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Six Misconceptions about Programmatic Advertising
Carl Kalapesi, vice president of industry initiatives at the Interactive Advertising Bureau, and Alanna Gombert, CEO of Gombert Consulting, spoke with NAA to clear the confusion surrounding some of the major misconceptions about programmatic advertising.
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Business Models


The Washington Post Launches Instant Articles on Facebook
The Washington Post
The Washington Post became the first new partner to launch on Facebook's Instant Articles platform. The Post will send 100 percent of its stories to Facebook so that all Washington Post content can be formatted as Instant Articles, giving readers a lightning-fast user experience for reading, sharing and commenting within the Facebook iOS app.
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Football Season Has Begun: 8 Promotions You Can Still Run
Second Street
Even though the season has started, newspapers still have an opportunity to generate significant revenue with football promotions. Advertisers are looking to reach the football demographic and newspapers are well positioned to deliver results by leveraging sweepstakes, quizzes, and ballots centered around professional, college, and high school football.
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Promoted by Second Street


Understanding What Audiences Want From Local News
CJR
One of the most common recommendations local news organizations hear today, as they search for a viable business model, is to build stronger connections with their communities. This call for more responsiveness to audience needs and interests is a reaction to the upheaval in the news business, but it's also part of a long tradition.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Why More Newsrooms Should Embrace Crowd-Powered Journalism
Medium
I have a confession to make. I hate my job title. And I bet many other social and audience editors/producers/specialists/coordinators/managers probably do, too. On the one hand, it's been gratifying to see the proliferation of audience roles in the newsroom over the last five years (Julia Haslanger counted at least 81 different audience-related job titles in a recent survey of journalism jobs).
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Mayo, Star Tribune Form Content Partnership
Post Bulletin
Mayo Clinic has entered into a sponsored content deal with the Star-Tribune to generate health, disease and condition treatment related info-graphics for the Twin Cities' largest newspaper. The clinic describes the arrangement as an opportunity to distribute its medical content and introduce itself to a broader audience. The newspaper describes the agreement as an advertising deal that enables the paper to offer content from a trusted source of health related information.
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Robo-Journalism: The Future is Arriving Quickly
The Media Briefing
The number of U.K. employed journalists has declined by 6,000 (9 percent) since 2013 as publishers have had to cut costs. However, it means they are cutting content creators at a time that they are demanding more content creation. Some experienced writers have been replaced by younger, cheaper "digital-natives" but publishers will increasingly use robo-journalists instead.
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Facebook Woos Journalists with Signal, a Dashboard to Gather News Across Facebook and Instagram
Nieman Lab
Facebook isn't finished with its attempts to move journalists away from their reliance on Twitter. On Thursday, the company launched Signal, a free discovery and curation platform that helps journalists see what's trending in photos, videos, and (public) posts across Facebook and Instagram. This launch comes a week after Facebook made its Mentions app available to journalists with verified profiles.
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Advertising


Ad Blocker Users are the New Hot Ad-Targeting Segment
Digiday
People flocking to use ad blockers might think they're going off the grid, but they're really just the newest ad-targeting segment. The idea of pushing ads at people who have made a deliberate choice not to see them might seem bizarre. But as a demo that's young, male-skewing and tech-focused, they're an attractive audience for certain advertisers.
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Ad Spending Hit Hard in Second Quarter
Media Life
Ad spending was down another 3.9 percent during second quarter, according to new data from Kantar Media, following a 4 percent drop in first quarter. A few years ago, this would have been a clear indication that the media economy is struggling. But these days, with advertisers pulling back on traditional media in favor of cheaper, better-targeted new media, the declines are as much an indication of the changing industry as they are a weakness in the ad economy.
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Competitors


How NBC Built a New Tool to Improve Collaboration Across its Newsrooms
Nieman Lab
Across all of its platforms, in both digital and broadcast, the NBCUniversal News Group — NBC News, MSNBC, and CNBC — employs thousands of journalists and publishes hundreds of stories each day. With so much reporting going on, it can often be difficult for staffers to know for sure what's going on in other parts of the organization.
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Wired's Apple News Experiment: What It Says About The Future Of Journalism
Forbes
On Friday, Wired published an article about Bjarke Ingels, the Danish architect whose company was selected to design Two World Trade Center. What would have been an otherwise ordinary Wired article has generated controversy because Wired chose to make this particular article available exclusively to Apple News users for four days.
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Digital


The Hottest Club in Town is Snapchat Discover
Fortune
New York media executives used to feel anxiety over landing a prime lunch reservation at Michael's in Midtown Manhattan. Now, they're dying to get into a much more exclusive club: Snapchat Discover. It's new. It's hip with the kids. It is fast becoming a mobile media sensation, with a group of carefully selected media partners falling over themselves to provide stories and videos for a new generation of consumers, all from within the Snapchat app.
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The Biggest Hurdles Publishers Face in Monetizing Digital Video
Digiday
Just about every publisher is pouring money into developing digital video, and it's easy to see why: It's the fastest growing format of the non-mobile display-related market, according to the Interactive Advertising Bureau, growing 17 percent to $3.3 billion from $2.8 billion in 2014. Other formats are flat or up in the single digits. But those are hard-earned dollars, as publishing executives know.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Five Answers with Gene Policinski, First Amendment Center (NAA)
Five Answers with Jodi Pushkin, Tampa Bay Times NIE Program (NAA)
Five Answers with Jeff Hartley, Morris Publishing Group (NAA)
NAA Roundup: Cox Media Triples AJC Sports Page Views with Niche College Football Site (NAA)
The Washington Post Has Begun Blocking The Ad Blockers (BuzzFeed News)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

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