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September 24, 2014

 




NAA News

New tool can enhance storytelling with power mapping
As the political season heats up, a new tool can help journalists connect the dots. Oligrapher is branded as "a resource for investigating cronyism, conflicts of interest, and systemic corruption at the heights of business and government." The tool is hosted by LittleSis, a project of Public Accountability Initiative, a non-profit organization based in Buffalo, New York.
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Five Answers with Peter Marsh, Newscycle Solutions
“I’d gather all the publishers in a room and ask them to sign a proclamation banning those annoying take-over display ads on newspaper web pages. These ads degrade your brand, hurt your credibility, annoy your audiences, and are ignored (except by accident) by almost every reader.”
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Tribune Publishing Company makes strategic investment in Contend
Tribune Publishing Company announced it has made a strategic investment in Contend, a content creation company that develops and produces entertainment and marketing solutions for local, regional and national brands. The partnership is designed to help marketers engage and activate customers across all platforms, from print to online, social to mobile.
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SPONSORED CONTENT


Bill to protect communications content supported by majority of House
NAA has joined a letter of the Digital Due Process coalition urging House leadership to bring up the Email Privacy Act (H.R. 1852) for a floor vote. The bill would amend the Electronic Communications Privacy Act (ECPA) to require that the government obtain from a judge a warrant based on probable cause before accessing digital content stored by a third-party service provider — that is, content stored in the “cloud.”
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Congress shold pass FOIA reform legislation before the end of the year
Through our work with the Sunshine in Government Initiative, NAA has been advocating for legislation that would reform the Freedom of Information Act, which would improve the ability of journalists (and members of the public) to access federal government documents and generate powerful stories based on those documents.
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Business Models


Newspapers can grow political ad share
NetNewsCheck
By the time the polls open on the morning of Nov. 4, the electorate may well be suffering from a serious case of message flu. And as the messages flow, so too will the money to buy them. In the last mid-term election in 2012, congressional candidates alone spent more than $3.6 billion, as estimated by the OpenSecrets.org, a project of the Center for Responsive Politics. Even more will be disbursed this year, with plenty of “dark money” organizations free to spend unimpeded by regulations.
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Better together: How 2 St. Louis nonprofit newsrooms are learning to thrive as 1 outlet
Nieman Lab
In December, St. Louis Public Radio reporters Chris McDaniel and Véronique LaCapra published an investigation into whether Missouri was violating state law by buying drugs to execute prisoners from a company not licensed in Missouri. In the months since, they’ve continued reporting on the issues surrounding Missouri’s execution practices, and McDaniel recently published another story on the state’s use of controversial lethal injections. The finished product was nearly 2,000 words, replete with embedded documents and a large infographic created by another staffer.
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How HBR has turned its old content into new revenue
Folio:
Smart media companies have figured out how to continuously pull in revenue from some of their oldest content — sometimes going back over a hundred years. Whether it's paid-tier memberships, ecommerce or mixing and matching topics to build new revenue streams, monetizing your archives is key. Here, FOLIO: catches up with Sarah McConville, VP of marketing for Harvard Business Review, to find out what the most important factors are to monetizing digital content and archives.
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Advertising


FTC fires warning shots at advertisers over disclosures
Broadcasting & Cable
The Federal Trade Commission has fired a warning shot across the bows of major TV and print advertisers, telling them they have failed to make adequate disclosures. In warning letters to more than 60 companies, including 20 of the top 100 advertisers as part of what the FTC was calling operation "Full Disclosure," the FTC said those advertisers should review all their ads to make sure their disclosures are "clear and conspicuous."
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Why publishers want to replace the impression
Digiday
Publishers have long lamented being held to ad success standards that don’t correlate to quality. Whether it’s clicks or impressions, publishers are often put in the position of having business incentives that don’t match up with serving their audiences. Now, more publishers are trying to opt out of the pageview rat race. Instead, they’re pushing the idea that what their advertisers really want is not pageviews but attention.
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets.
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The Bitter Southerner is taking notes from Vice: How the digital publication plans to survive without ads
Forbes
Last month, the transcendent digital publication “The Bitter Southerner” celebrated its first birthday. Co-founder Chuck Reece proudly states its mission as: “For the sake of the story and the love of the South.” Offering one big, original story a week, laden with gorgeous video and still photography,the Atlanta-based Bitter Southerner is already making money. The burgeoning down-home media platform is finding a formula where superb word and image can thrive in these challenging times for quality content. Using a model borrowed from public radio, Bitter Southerner is generating revenue through membership, a book club and selling limited edition items in its virtual “General Store.”
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Competitors


Cable companies want to unbundle broadcast TV, and broadcasters are angry
Ars Technica
A Congressional proposal to let cable and satellite customers choose which broadcast TV channels they pay for has led to a battle between small cable companies and broadcasters. While cable companies usually are opponents of mandates to sell channels individually instead of in bundles, in this case they are fighting for à la carte and against the broadcasters. The “Local Choice” proposal by U.S. Sen. Jay Rockefeller, D-West Virginia, and Sen. John Thune, R-South Dakota, affects local broadcast stations such as affiliates of NBC, CBS, ABC and Fox.
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1 chart that shows by comparing Facebook and Twitter is a pointless exercise
Quartz
If you look at it in terms of design, either Facebook is turning into Twitter or Twitter is turning into Facebook. But by almost every other metric, the two companies remain entirely unlike each other. Just how different they are came into sharp relief when Twitter published its IPO prospectus last year. Five years into each company’s existence, Facebook far outpaced Twitter on pretty much every metric that matters: Quarterly revenue, monthly active users and average revenue per user.
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Amazon attempts to upend the television ratings system — no, really
TechCrunch
On Jan. 26, 1979, “The Dukes of Hazzard” television show premiered on CBS on the East Coast. The show was poorly reviewed and, worse still, the TV ratings were just okay. As the legend goes, the president of CBS, who was in New York that night, saw the show for the first time and was appalled by its lack of quality. He immediately called his executives in Los Angeles, telling them to yank the show for the West Coast runs. But he was too late.
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Digital


How an Iowa newspaper is using Oculus Rift for big, ambitious journalism
Fast Company
Situated in the heart of flyover country, the city of Des Moines, Iowa, doesn’t tend to come up in many discussions centered on the technological future of journalism. Today, however, the Des Moines Register, with a combined print and online readership of 420,000 people (average reader age: 52), is one of the first newspapers in the country to leap headfirst into the strange, alien world of virtual reality. The interactive project is called "Harvest Of Change," a five-part story focused on five different forces driving big changes in the state of Iowa.
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Can iPhone widgets make news apps cool again?
Poynter
Visiting an iPhone app has been like visiting a homepage — and we all know what’s happening to homepages thanks to social “side doors.” But now comes the release of iOS 8, which gives third-party app developers access to the “Today” view of the iPhone’s Notification Center. It’s where you can get a quick glance at your calendar, the weather and stock quotes — and now, links to BuzzFeed and Wall Street Journal content that deliver you straight to their apps.
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Journalism school shuts down its print newspaper, will publish everything on Medium
GigaOM
It’s not just mainstream newspapers that are struggling with the future of their print operations: Universities and colleges are also dealing with many of the same factors that have led to a decline in the newspaper business. So the journalism school at one college has given up on print and plans to put everything online — but instead of running its own website, the school has formed a partnership with Medium, the media platform run by Blogger and Twitter co-founder Evan Williams.
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FEATURED ARTICLE
TRENDING ARTICLE
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New tool can enhance storytelling with power mapping
NAA
As the political season heats up, a new tool can help journalists connect the dots. Oligrapher is branded as "a resource for investigating cronyism, conflicts of interest, and systemic corruption at the heights of business and government." The tool is hosted by LittleSis, a project of Public Accountability Initiative, a non-profit organization based in Buffalo, New York.

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Quiz on the First Amendment
NAA
Test your knowledge of the history of freedom of the press. In celebration of Constitution Day on Sept. 17, NAA created a quiz on the First Amendment. The short quiz looks back at the fascinating evolution of freedom of the press.

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NAA submits comments to the FCC to maintain an open Internet
NAA
The Newspaper Association of America, American Society of News Editors, Reporters Committee for Freedom of the Press, and the Association of Alternative Newsmedia filed comments with the Federal Communications Commission to encourage the FCC to maintain an open Internet.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    NAA submits comments to the FCC to maintain an open Internet (NAA)
Quiz on the First Amendment (NAA)
Could it be that newspapers still matter? (Capital New York)
Cox Media Group cooks up America's News Feed (NAA)
How small newsrooms can go big when news comes to town (Poynter)

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