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September 30, 2015

 




NAA News


Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users
Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Gravity advertisements give users an I-MAX style viewing experience by taking over the entire computer screen in order to present a cinematic video ad as the focal point.
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Five Answers with Mallary Jean Tenore, Images & Voices of Hope
Images & Voices of Hope (ivoh) aims to show how the media can bring about positive change. NAA asked Mallary Jean Tenore, ivoh's executive director, for an update on the nonprofit organization's work. She discussed building momentum around the storytelling genre Restorative Narrative.
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2015 International Newspaper Carrier Day
Each year we recognize the accomplishments of newspaper carriers who are working hard to get the newspaper into the hands of our readers. This year, the newspaper industry has designated October 10 as International Newspaper Carrier Day. NAA has made resources available for use during National Newspaper Week and on International Newspaper Carrier Day, including a new ad exclusively for NAA members.
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SPONSORED CONTENT


How Publishers Can Use LIONshare, a Digital-Media Planning Tool
A new digital-media planning platform can help news publishers bring in advertising revenue. RJI and LION Digital Media recently launched LIONshare. The platform allows publishers to put their products and services in front of advertisers and media planners easily and quickly.
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Why Newspapers are Important in Election Season
If the election merry-go-round makes your head spin, you can rely on your newspaper to help you keep things straight. For decades, newspapers have gathered and analyzed information for voters. As elections and news consumption habits have changed, newspapers' strategies for engaging voters have evolved.
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PRODUCT SHOWCASE
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NAA Roundup: McClatchy Expands Video News Reach with Watchup Partnership
McClatchy's video news content is now available on Watchup, free video news streaming service. The partnership leverages Watchup's ability to conveniently deliver local news to viewers on emerging platforms.
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Five Answers with Jodi Pushkin, Tampa Bay Times NIE Program
Newspaper in education (NIE) programs have done their homework to start the school year right. NAA caught up with Jodi Pushkin, manager of the Tampa Bay Times NIE program, to learn about her curriculum plans. She also described how students use newspapers.
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  PRODUCT SHOWCASES
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Ad Revenue for Your Newspaper

Earn additional print advertising revenue for your newspaper by running pay-per-call ads from national advertisers. Choose from a variety of ads, and receive attractive, custom-sized creative to you in time for your next edition. Learn more: www.mediabids.com or call 800.545.1135

Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Business Models


How Six Publishers Digest the News for Readers
Nieman Lab
Every day, readers are faced with a firehose of news online. News organizations realize this, and they're trying a bunch of different ways to make the news more manageable — creating chatty summaries of their own stories or publishing extra mobile-friendly content like short Q&As. Some publishers are juggling apps and newsletters. The New York Times' popular morning and evening briefings originated on the NYT Now app, but have since been made available in other formats.
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How a New Jersey Hyper-Local was Digital First, Print Second and Bilingual Third
MediaShift
New Brunswick Today, a hyper-local based in New Jersey, is proving that not all innovation in local news these days is digital. Charlie Kratovil and Sean Monahan initially launched their news operation in 2011 as a website, hoping to fill what they saw as a gap in local news coverage in the city that's home to Rutgers University. But in 2013 they decided to add a monthly print edition, bucking a trend in local journalism away from newsprint.
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Football Season Has Begun: 8 Promotions You Can Still Run
Second Street
Even though the season has started, newspapers still have an opportunity to generate significant revenue with football promotions. Advertisers are looking to reach the football demographic and newspapers are well positioned to deliver results by leveraging sweepstakes, quizzes, and ballots centered around professional, college, and high school football.
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Promoted by Second Street


Breaking Down The Millennial Generation: A Typology of Young News Consumers
American Press Institute
There are some clear differences from previous generations in how Millennials — the first group of Americans to grow up with digital technology — consume news and information. The term Millennials, however, which covers a loose generational category of those born between 1980 and 1998, is in some ways too broad. The word masks some important differences inside this generation in the ways they encounter the world and follow news about it.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Advertising


How Much of Your Audience is Fake?
Bloomberg
Ron Amram has been in the brand marketing business for about 20 years. In the 2000s he was media director for Sprint's prepaid cellular group, mainly figuring out where the carrier should spend its ad dollars — print, outdoor, digital or broadcast. TV was always at the top of the pyramid. A TV campaign was like "the Air Force," Amram says. "You wanted to get your message out, you did carpet bombing."
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Advertising 2.0: A Call to Think
re/code
The first 20 years of online advertising helped fuel the growth of the Internet, but have often been marked by a deterioration of the audience experience. Publishers, who are paying journalists, artists and other creators to produce content, were understandably intent upon maximizing revenue from the content that they provided to readers and viewers online for free. But as a result, many digital platforms have permitted advertising of increased volume and interruption.
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Mobile Advertising is Killing Itself
Fusion
Wherever you are, whatever you're doing, you are expending one of the world's most precious commodities: your attention. You've probably noticed a full-scale war out there among various parties competing for it. As with all wars, there are few big winners in this one. People who sell advertising, including publishers, are finding it ever harder to make money, because they have so many more competitors now.
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Competitors


The BuzzFeed News App Has Been Downloaded More Than 350,000 Times
Poynter
Earlier this year, BuzzFeed launched its much-anticipated news app after a tinkering and testing period that stretched for about half a year. A lot was riding on the debut. In the months leading up to the launch, BuzzFeed built a team with a handful of journalists devoted to selecting and creating the journalism that populates the app. Staffers began honing their editorial approach to the app in public, writing a series of blog posts describing their philosophies about push notifications, product development and linking.
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Politico Plans Expansion to 50 States and Major World Capitals by 2020
Huffington Post
Politico is planning a significant domestic and international expansion over the next five years, with ambitions to employ more political and policy journalists in Washington, Europe and across U.S. state capitals than any other publication, according to an email obtained by The Huffington Post. "Our dream is a Politico journalistic presence in every capital of every state and country of consequence by 2020," co-founders Jim VandeHei and John Harris wrote in a memo.
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Medium Raises $57 Million for the 'Best Stories and Ideas on the Internet'
re/code
Medium, the publishing platform hatched by Twitter co-founder Ev Williams, has raised $57 million in a round led by Andreessen Horowitz. It's the three-year-old company's second funding round, and people familiar with Medium say it places a $400 million pre-money valuation on the startup. In the old days, that might have seemed like a lofty number for a company that has yet to generate much revenue and doesn't have eye-popping user numbers to boast about.
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Digital


Podcasts Aren't Dead, They're Just Getting Started
Vice
The line in the Sofitel Hotel in Beverly Hills already ran the entire length of the second floor hallway and coiled down the foyer stairs into the lobby. This wasn't a queue of excited fans waiting for a pop-up concert, book signing, or early film screening. These people, all of whom had paid between $30 and $120 to be here, were waiting to watch comedian Doug Benson and his yet-to-be-named guests play movie-centric word games as he recorded another episode of his hit podcast.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    How Publishers Can Use LIONshare, a Digital-Media Planning Tool (NAA)
Why Newspapers are Important in Election Season (NAA)
Understanding What Audiences Want From Local News (CJR)
Why More Newsrooms Should Embrace Crowd-Powered Journalism (Medium)
How One Day University Works with Newspapers (NAA)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

For more information about NAA, please contact Lindsey Loving.

Colby Horton, Vice President of Publishing, 469.420.2601 

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