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October 01, 2014

 




NAA News

Toledo Blade, Apple team up for multimedia product
The Toledo Blade is carving out a niche in the digital media landscape. The Ohio newspaper is part of a collaboration with Apple Inc. that provides residential Internet subscribers with a one-of-a-kind multimedia experience. The Buckeye1 service provides a multimedia experience on an iPad, with a 50-megabit residential Internet connection. It launched Sept. 15.
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Five Answers with Susie Ellwood, Austin American-Statesman
“I see newspapers continuing to be an important part of the fabric of the communities we serve — being the most essential source of news and content for consumers and the best platforms to connect businesses to those local consumers. I also see us listening and learning more about our customers — both consumers and advertisers — and letting that shape product development and drive innovation.”
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Newspaper digital audience hits new peak: Young women, mobile devices drive growth
The audience engaged with newspaper digital content reached a new peak in August 2014, totaling 164 million unique visitors. This report offers insights into the significant expansion in the newspaper digital audience over the past 12 months. As new mobile devices gain traction in the consumer marketplace, newspaper digital media will have even more opportunities to grow audience and to offer advertisers more ways to reach their customers.
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SPONSORED CONTENT


Hearst Corporation forms new Silicon Valley digital product development group
Hearst Corporation announced the formation of a new Silicon Valley digital product development group to accelerate its high-growth, multi-screen digital media offerings. The new technology group will work across Hearst businesses to extend the digital reach of Hearst’s brands and develop new solutions as audiences increasingly migrate to mobile devices.
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Registration for NAA mediaXchange 2015!
Register today for NAA mediaXchange for our special early, early bird rate. It takes place from March 15-18, 2015, at the Omni Nashville. The conference is the largest annual gathering of industry executives in North America, offering unprecedented networking opportunities that combine an exchange of information and ideas with programming that will generate results.
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PRODUCT SHOWCASE
  AP Partners with Wochit to Provide Content

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Business Models


Good news is good business, but not a cure-all for journalism
Columbia Journalism Review
Most news consumers probably know that the news these days is mostly dire, and that the act of staying informed about world events can leave us feeling more pessimistic, hopeless and apathetic. The news is so bad it’s even making the journalists covering it anxious and depressed. To counter bad-news fatigue, some media outlets, in addition to stories about ISIS and climate change, are turning their attention to the antipole of anxiety-inducing daily stories: Positive news.
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Could a Bay Area news nonprofit take over some its biggest newspapers?
Nieman Lab
John Paton, Digital First Media’s CEO, announced recently that Alden Global Capital, DFM’s hedge fund owner, is considering selling its newspapers holdings. DFM has newspapers from Vermont to California, including historically important metro outlets like The Denver Post, San Jose Mercury News and the St. Paul Pioneer Press.
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Papers for sale, who's buying?
Poynter
After Digital First Media’s recent announcement that it was formally putting its 76 daily newspapers up for sale, the logical next question in each of those newsrooms is “so who will I be working for? And will they cut more jobs here?” The normal time frame from offering to completed transactions is six to nine months — pushing a likely resolution to the angst well into 2015.
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Advertising


Going native at the Times
Capital New York
Meredith Kopit Levien’s iPhone died on her return trip from an early August weekend in the Hamptons. So when the 43-year-old New York Times advertising chief got to work the next morning with a bunch of unchecked texts and emails, she was greeted with an ominous I.R.L. appraisal from her assistant: “There’s something about you on the Internet I think you need to see.” Levien is one of the Times’ newer top executives and a champion of one of the media business’ latest obsessions: Native advertising.
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PRODUCT SHOWCASE
  Mobile Classified Search is at 39% and Growing.

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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets.
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Promoted by Simpli.fi


Why publishers are learning how to buy ads
Digiday
Publishers are used to spending an inordinate amount of energy trying to attract media buyers, but now they’re also playing the role themselves. Publishers like Vox Media, BuzzFeed and Complex all have in-house ad-buying capability. Gone is the “build it and they will come” ethos, Instead, publishers are resorting to the brass tacks of building audiences through a variety of methods, including paying for distribution of content.
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Digital shoppers less interested in social media
MediaPost
While the latest data shows digital consumers are becoming ever more enthusiastic at multichannel shopping, a new report from Capgemini finds they are less interested in social media than they were two years ago. The report, based on 18,000 digital shoppers from 18 countries, finds that to be especially true in more established world markets, including the U.S., U.K., Europe and Japan.
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Competitors


The future of reading, according to Longform
New York Magazine
Longform.org is one of a handful of websites that made an early bet on the survival of feature writing in a click-bait world. Now, with their week-old app for the iPhone, a one-stop journalism shop where Twitter meets Hudson News, founders Max Linsky and Aaron Lammer are not only doubling down on that bet, but embracing a less heroic epithet than the well-worn “long-form”: Aggregator.
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CNN, anywhere: How TV Everywhere strategy is evolving in the world of cable news
Nieman Lab
It’s 2014, and if you want to, you can watch cable news live on a mobile device from pretty much anywhere. It might well stream poorly, and you’ll have a hard time figuring out how to log in to your account, but you can do it. TV Everywhere has begun to make simulcasting available from a variety of networks and channels — according to Adobe’s state-of-the-industry report, viewership has grown 246 percent in the last year.
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How social media is reshaping news
Pew Research Center
The ever-growing digital native news world now boasts about 5,000 digital news sector jobs, according to our recent calculations, 3,000 of which are at 30 big digital-only news outlets. Many of these digital organizations emphasize the importance of social media in storytelling and engaging their audiences.
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Digital


The big conundrum: Should journalists learn code?
American Journalism Review
In the new multimedia world journalists inhabit, Fernando Diaz, the managing editor of Hoy, Chicago’s Spanish-language daily, is placing his bets on computer codes.His last two hires were both developers: Nick Bennett, who has extensive experience in data mining and software development and Lucio Villa, a computer developer who is also a photojournalist.
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Podcasts are back — and making money
The Washington Post
They were too clunky to download. The topics were sometimes a little too obscure. And they didn’t really make any money. Podcasts, the short-form audio files that entered the mainstream with the original Apple iPod, have been around for more than a decade. But while Apple this year discontinued the classic version of its iconic device, the podcast is resurgent.
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Through The Wire: What happened with The Atlantic's experiment in aggregation?
Nieman Lab
Almost a year ago The Wire dropped an important signifier from its name. The decision to drop the “Atlantic” was about letting the news and entertainment aggregator live on its own outside the parent company. Along with that came a new design and new URL, all emphasizing the point that The Wire was a brand on its own, comparable with other Atlantic Media independents.
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FEATURED ARTICLE
TRENDING ARTICLE
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Toledo Blade, Apple team up for multimedia product
NAA
The Toledo Blade is carving out a niche in the digital media landscape. The Ohio newspaper is part of a collaboration with Apple Inc. that provides residential Internet subscribers with a one-of-a-kind multimedia experience. The Buckeye1 service provides a multimedia experience on an iPad, with a 50-megabit residential Internet connection. It launched Sept. 15.

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Five Answers with Peter Marsh, Newscycle Solutions
NAA
“I’d gather all the publishers in a room and ask them to sign a proclamation banning those annoying take-over display ads on newspaper web pages. These ads degrade your brand, hurt your credibility, annoy your audiences, and are ignored (except by accident) by almost every reader.”

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New tool can enhance storytelling with power mapping
NAA
As the political season heats up, a new tool can help journalists connect the dots. Oligrapher is branded as "a resource for investigating cronyism, conflicts of interest, and systemic corruption at the heights of business and government." The tool is hosted by LittleSis, a project of Public Accountability Initiative, a non-profit organization based in Buffalo, New York.

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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    New tool can enhance storytelling with power mapping (NAA)
Five Answers with Peter Marsh, Newscycle Solutions (NAA)
Amazon attempts to upend the television ratings system — no, really (TechCrunch)
Journalism school shuts down its print newspaper, will publish everything on Medium (GigaOM)
Tribune Publishing Company makes strategic investment in Contend (NAA)

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