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Oct. 6, 2010
 


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NAA News


Public Policy

Commission denies request for postal rate increases
In a victory for mailers, the Postal Regulatory Commission has rejected a U.S. Postal Service request to increase postal rates in excess of the inflationary rate cap established by the postal reform law. NAA opposed the "exigent" rate request, which would have increased rates by 5.6 percent, on average, with an 8 percent increase for periodicals. The Postal Service could appeal the Sept. 30 decision, file another exigent rate case that reshapes its arguments, or propose new rates that would fall within the current inflation rate of 1.47 percent. MORE

Industry self-regulation for online privacy begins
A coalition of media and marketing trade associations announced implementation details this week for a program designed to give consumers more information about and control over how their personal information is collected and used for online targeted marketing. (The New York Times recently reported on the announcement.) In response to the Federal Trade Commission's recommendation that companies provide consumers with notice and choice outside the traditional website privacy policy, the coalition launched self-regulatory privacy principles for online behavioral advertising in July 2009. The new details explain how the principles will be implemented by companies participating in the program. NAA participated in the development of the principles and has been closely monitoring this active policy landscape. MORE




Case Study

Niche sites effective in promoting local health care options
The State Journal-Register in Springfield, Ill., is just one newspaper that has managed to tap into the health care market through a specialized spin-off site. The paper partnered with the state medical association and is featuring a database of doctors for online readers. MORE


Events

Webinar focuses on ad benchmarking survey
The 2010 Advertising Benchmarking Survey of newspaper advertising departments is now complete. In an Oct. 12 webinar, hear more about the results and find out what the information suggests about you and your industry colleagues. MORE


Fellowship

PowerMind targets future industry leaders
The NAA Foundation is offering a new career development program for up-and-coming managers of color. Ten MindPower fellows will be selected to participate in the six-month program. Major features include: a webinar series on networking, personal branding, career strategizing and more; one-on-one conversations with senior newspaper advisers about achieving success; and attendance at NAA's 2011 mediaXchange conference in Dallas. Deadline to apply for this free program is Nov. 5. MORE




Advertising


New trends emerge in online ad formats
Marketing VOX    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Video ads — once viewed as the format most likely to deliver high engagement measures — are losing their edge with increasing certain brand metrics compared to other ad formats. With consumer tastes continually changing, especially on the Web, what new format promises to engage them next? More

Print 2011: Change, progress are in the air
Mediaweek    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The print media industry started to repair itself from the carnage of 2009, with ad declines lessening and fewer publications closing. And the Apple iPad fanned publishers' hopes that, after failing to make a meaningful business from their websites, they could finally make a buck off their digital content. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


Digital


AP developing an iCircular app to help newspapers
Shaping the Future of the Newspaper    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
As consumer reading preferences increasingly shift to mobile devices such as the iPad and smartphones, The Associated Press is looking for a means to harness the mobile medium's potentials by bringing circulars and coupon inserts to newspaper apps, AdAge.com reported. More

Some mobile users shop via mobile only
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new study by mobile ad network Millennial Media and comScore suggests that a small segment of mobile consumers prefers to shop via mobile rather than other ways. Among the 8 percent of wireless subscribers who are mobile retail users, 27 percent said they had purchased or browsed retail items only through their handsets in the last 30 days as opposed to online or in brick-and-mortar stores. More

Competitors


Google TV reveals programming partners
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Google announced on its first content partners for Google TV, its effort to marry two mediums — the Internet and television. But the announcement underscored the difficulties companies face as they try to work their way into the living room. More

Americans love the infomercial
Forbes    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A rule of thumb in the marketing business: If a product isn't making the phones ring, it will be pulled off the air almost immediately. Which is to say if you're seeing the infomercial, the product being peddled is usually selling. And selling big. More

Get Paid Every Time You Make an Advertiser's Phone Ring

Run an ad from your choice of over fifty national advertisers and get paid for each call or sale. Monetize house ads.
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Business Models


Grand Junction ends free online edition
The Associated Press via Google News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Daily Sentinel of Grand Junction, Colo., has begun charging nonsubscribers for access to its online version as it tries to stop paid subscribers from migrating to the Internet. More

Boston Globe publisher's double vision for 2011
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Next year, The Boston Globe plans to divide its news content between two websites. The existing Boston.com will remain free, while a subscription-only pay site, BostonGlobe.com, will launch featuring content produced by the newsroom. More

Media audit lists top 10 newspaper websites by reach
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Media Audit, a Houston-based local-market, multimedia and marketing research company, has announced its findings for the top U.S. newspaper-affiliated websites, based on its "daily newspaper and website reach analysis." More
 


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PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
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Yvette Craig, Sr. Content Editor, 469.420.2641   Contribute news
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