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October 07, 2015

 




NAA News


Newspaper Association of America Names David Chavern as New President and CEO
Newspaper Association of America announced that its board of directors has selected David Chavern, a seasoned public policy and advocacy leader, as its new president and CEO, effective October 14, 2015. Chavern succeeds Caroline H. Little, who led the association for four years and announced her retirement earlier in 2015.
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2015 International Newspaper Carrier Day
Each year, we recognize the accomplishments of newspaper carriers who are working hard to get the newspaper into the hands of our readers. This year, the newspaper industry has designated Saturday, October 10, 2015, as International Newspaper Carrier Day, a salute to the hundreds of thousands of newspaper carriers who deliver to 130 million print readers every week.
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NAA Roundup: Wall Street Journal Partners with Times of London on Subscription Bundle for Businesses
The Wall Street Journal and The Times of London are launching a joint partnership for a bundled digital subscription package for businesses. Through the partnership, subscribers will have access to both business publications, including daily financial, economic and political coverage in the U.K. and around the world.
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SPONSORED CONTENT


Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users
Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Gravity advertisements give users an I-MAX style viewing experience by taking over the entire computer screen in order to present a cinematic video ad as the focal point.
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Five Answers with Mallary Jean Tenore, Images & Voices of Hope
Images & Voices of Hope (ivoh) aims to show how the media can bring about positive change. NAA asked Mallary Jean Tenore, ivoh's executive director, for an update on the nonprofit organization's work. She discussed building momentum around the storytelling genre Restorative Narrative.
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Broadcast Ownership in the 21st Century
NAA Senior VP/Public Policy Paul Boyle provided oral testimony at the House Subcommittee on Communications and Technology hearing on "Broadcast Ownership in the 21st Century": The Newspaper Association of America commends this subcommittee for focusing on issues of broadcast ownership in the 21st Century.
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PRODUCT SHOWCASE
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How Publishers Can Use LIONshare, a Digital-Media Planning Tool
A new digital-media planning platform can help news publishers bring in advertising revenue. RJI and LION Digital Media recently launched LIONshare. The platform allows publishers to put their products and services in front of advertisers and media planners easily and quickly.
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Business Models


New York Times Announces Changes to News Hub Operation
The New York Times
From a note to staff by executive editor Dean Baquet: Now it is time for another step in the transformation of The New York Times, to expand our expertise on the three major digital platforms that are increasingly essential to readers: desktop, mobile and social. To achieve this, we have to address the fact that our workday is still focused on the end-of-day deadlines we've always had. So we are going to change that flow.
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  PRODUCT SHOWCASES
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Ad Revenue for Your Newspaper

Earn additional print advertising revenue for your newspaper by running pay-per-call ads from national advertisers. Choose from a variety of ads, and receive attractive, custom-sized creative to you in time for your next edition. Learn more: www.mediabids.com or call 800.545.1135

Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Twitter Unveils its Own News Digests, and Some News Orgs are Participating
Nieman Lab
Twitter has always been a place to find out what's going on in the world, with a little help from the crowd. The catch is that you have to know the right people to follow if you want to track the path of a hurricane or question this year's selection of Emmy winners. Twitter hopes to make the platform more welcoming to newcomers with the launch of "Moments." It offers curated tweets tied to news and other events.
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Why Local Online Sites Died: a Post-Mortem with a Possible Silver Lining
Poynter
Hyperlocal online news startups can resemble the bloody wars convulsing the Middle East. "In the world of community news, you win or you die," said David Boraks, founder of the Davidson News and Cornelius News in North Carolina. Boraks died, or at least his sites did a few months ago, he recounted to the Local Independent Online News Publishers/LION Publishers annual gathering in Chicago.
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Football Season Has Begun: 8 Promotions You Can Still Run
Second Street
Even though the season has started, newspapers still have an opportunity to generate significant revenue with football promotions. Advertisers are looking to reach the football demographic and newspapers are well positioned to deliver results by leveraging sweepstakes, quizzes, and ballots centered around professional, college, and high school football.
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Promoted by Second Street


Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Advertising


Why The Soft-Sell Approach to Ad Blocking Doesn't Work
Digiday
It's a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don't want to, many publishers including The Washington Post, Atlantic and the U.K.'s Channel 4 are trying to counter the rise of ad blocking by appealing to their readers' better instincts or blocking access to content altogether.
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The Cost of Mobile Ads on 50 News Websites
The New York Times
Ad blockers, which Apple first allowed on the iPhone in September, promise to conserve data and make websites load faster. But how much of your mobile data comes from advertising? We measured the mix of advertising and editorial on the mobile home pages of the top 50 news websites and found that more than half of all data came from ads and other content filtered by ad blockers.
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Digital


Are Comments Dead, or Have Media Outlets Just Given Up on Them?
Fortune
Every few weeks, it seems, another media outlet kills off its reader comments, saying they are filled with trolls and spam and/or they are too much effort to maintain. This week it's Vice's tech site Motherboard, which claims that it has replaced comments with something better — namely, a selection of emailed letters to the editor, which editor-in-chief Derek Mead says will be published once a week "or thereabouts."
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What Will We Find Out From the Deeper Podcast Metrics Everyone Says They Want?
Nieman Lab
"I always get kind of confused by the talk of how podcasts don't have good data." So says Roman Mars, steward of the great 99% Invisible and Radiotopia, on this week's episode of Big Venture Capital Firm Andreessen Horowitz’s a16z podcast, which discusses the surge we're currently seeing in podcasts.
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The New York Times Reaches a Milestone
The New York Times
By Dean Baquet, Executive Editor: The New York Times is celebrating a breakthrough: We recently passed one million digital-only subscribers, giving us far more than any other news organization in the world. We have another 1.1 million print-and-digital subscribers, so that in total, we have more subscribers than at any time in our 164-year history.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users (NAA)
2015 International Newspaper Carrier Day (NAA)
Why Newspapers are Important in Election Season (NAA)
How Much of Your Audience is Fake? (Bloomberg)
Breaking Down The Millennial Generation: A Typology of Young News Consumers (American Press Institute)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

For more information about NAA, please contact Lindsey Loving.

Colby Horton, Vice President of Publishing, 469.420.2601 

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