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October 08, 2014

 




NAA News

A new book shares insights into digital media audiences
As news organizations compete for the hearts and wallets of media users, a new book can help journalists learn more about digital media audiences. "I hope my book can give journalists, who might not be trained as researchers, a more nuanced understanding of audience metrics — what the numbers can and can't tell them," said James G. Webster, author of "The Marketplace of Attention: How Audiences Take Shape in a Digital Age"
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Five Answers with Brad Ward, TownNews.com
“I would like to see more experimentation in business models. Newspapers tend to all follow the same trends. We also too often let legacy issues — thinking, systems, pricing, staffing — get in the way of innovation. I'd like to see the industry become disrupting, rather than the victim of disruption.”
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NAA CEO Caroline Little invites you to NAA mediaXchange 2015
“It’s only the beginning of October, but I couldn’t resist sharing with you some specifics about NAA mediaXchange 2015. We will be in Nashville from March 15-18 at the gorgeous new Omni hotel. I don’t know if you have been to Nashville recently, but downtown has enjoyed a remarkable rebirth. We will be right in the middle of great restaurants, bars, shops, and, most importantly, music!”
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SPONSORED CONTENT


NAA Roundup: New York Times launches new event series
The New York Times has announced a new event series to bring game-changing innovators in the arts, media and technology on stage for engaging discussions with New York Times journalists throughout the Western U.S. The series debuts Oct. 29 in San Francisco for a conversation between acclaimed writer Dave Eggers and New York Times Book Review editor Pamela Paul.
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Celebrate International Newspaper Carrier Day on Saturday
Each year, one day is set aside to recognize the accomplishments of carriers who work hard to get the newspaper in the hands of our readers. Saturday, Oct. 11, is International Newspaper Carrier Day, a salute to the hundreds of thousands of newspaper carriers who deliver to 133 million print readers. Resources include customizable ads, a fun quiz and infographics for social media.
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Business Models


Can billionaires save the American newspaper?
CNBC
Despite the doom and gloom, some of the savviest investors in the world are buying in. Billionaire Warren Buffett bought 28 regional newspapers for $344 million over 18 months in 2011, 2012 and 2013; his BH Media Group now owns 69 titles. Amazon founder Jeff Bezos bought The Washington Post in 2013 for $250 million. And former hedge fund manager and Red Sox owner John Henry bought The Boston Globe last year for $70 million. Why? One reason is that they see value.
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San Francisco Chronicle debuts membership program
Poynter
The San Francisco Chronicle recently launched a program granting subscribers a series of perks including special access to Chronicle reporters and editors, discount offers from local businesses and tickets to museums and movies. The Chronicle currently offers a digital subscription for $10.99 per month and a print sub for $5.00 per week. Anyone with a print subscription gets a digital version at no extra charge.
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D.C. mystery: Jeff Bezos' plan for The Washington Post
Politico
Jeff Bezos rarely visits The Washington Post. His most recent trip to the nation’s capital, on Sept. 17, was for a press conference about Blue Origin, his spaceflight startup. He doesn’t keep an office at the Post’s headquarters, on 15th Street, and he doesn’t much care for hobnobbing with the D.C. media establishment. Every few months he meets face-to-face with the Post leadership, but these gatherings usually take place 3,000 miles outside the Beltway, in his hometown of Seattle.
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Advertising


Autoplay video ads come to articles
Digiday
As display ad prices continue to sink, publishers are turning to video to pick up the slack, even within articles. Publishers like Slate and Reuters are stuffing video ads inside articles. The units, dubbed Teads inRead, are tied to scroll behavior, activating only when readers scroll past them. In other words, the ads give publishers all the benefits of video CPMs without the pressure to create actual video inventory.
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4 native ads the media's talking about
Mashable
Native advertising is perhaps the biggest trend in advertising. According to a recent eMarketer report, spending on native ads on social sites alone is expected to increase from $3.1 billion to $5 billion by 2017. Advertisers and publishers — and even readers — are helping to evolve the practice. And that means our understanding of the best and worst examples of native advertising are developing in real time.
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The Washington Post takes its 'native' ads to print
Digiday
When is a print advertorial a native ad? The Washington Post published an ad for Shell in a recent print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the work it’s doing to improve energy efficiency. A nearly identical version ran online.
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets.
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Promoted by Simpli.fi


Competitors


Why ESPN thinks it can sell NBA games on the Web without breaking up its pay TV bundle
Re/code
ESPN is going to pay a bunch of money to show pro basketball games on TV. But it is also going to show pro basketball games to people over the Web, without requiring them to pay for ESPN on TV. How’s it going to do that?
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Longreads: Now publishing original storytelling
Fast Company
In 2009, Mark Armstrong launched a simple Twitter hashtag called #longreads, which was designed to "collect stories (nonfiction & fiction) for commuters who use @instapaper." Even though the concept of the longread wasn't new (we used to call them features!), the idea of handpicking the best narrative-driven journalism with a minimum 1,500 word count resonated with media types and voracious readers alike.
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This American Life tries to turn its radio audience onto podcasting with its new show Serial
Nieman Lab
When fans of This American Life tune in for upcoming episodes, they should be ready to hear something entirely new. The long-running radio sweetheart is launching a new podcast. Instead of “each week we choose a theme and put together different kinds of stories on that theme,” each week, Serial will release an hour-long episode that tells the next installment in the story of a 1999 murder.
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TRENDING ARTICLE
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A new book shares insights into digital media audiences
NAA
As news organizations compete for the hearts and wallets of media users, a new book can help journalists learn more about digital media audiences. "I hope my book can give journalists, who might not be trained as researchers, a more nuanced understanding of audience metrics — what the numbers can and can't tell them," said James G. Webster, author of "The Marketplace of Attention: How Audiences Take Shape in a Digital Age"

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Papers for sale, who's buying?
Poynter
After Digital First Media’s recent announcement that it was formally putting its 76 daily newspapers up for sale, the logical next question in each of those newsrooms is “so who will I be working for? And will they cut more jobs here?” The normal time frame from offering to completed transactions is six to nine months — pushing a likely resolution to the angst well into 2015.

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Toledo Blade, Apple team up for multimedia product
NAA
The Toledo Blade is carving out a niche in the digital media landscape. The Ohio newspaper is part of a collaboration with Apple Inc. that provides residential Internet subscribers with a one-of-a-kind multimedia experience. The Buckeye1 service provides a multimedia experience on an iPad, with a 50-megabit residential Internet connection. It launched Sept. 15.

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Digital


Why entrepreneurial publishing is catching fire in local digital
Street Fight
Traditional journalistic publishing models are collapsing right before our eyes as entrepreneurs — often with no standard journalistic background — are starting highly innovative and financially promising community news websites in many metro markets. In this Q & A, Bennett explains how and why this new model of publishing is catching fire and starting to replace the old models exemplified by the corporate businesses of “legacy” newspapers and broadcasters.
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Explanatory news startup aims to build a new type of online community
Columbia Journalism Review
In April 2013, Nieman Lab covered the story of an amazingly successful crowdfunding campaign run by Dutch startup De Correspondent, prompting New York University journalism professor Jay Rosen to tweet the link to the piece. And just like that, De Correspondent, which is based in Amsterdam, and publishes in Dutch, was on the American (and international) media map.
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Should publishers take Web design cues from print?
Digiday
With the relaunch of Bloomberg Politics, Bloomberg is extending Businessweek’s polarizing design aesthetic further into the Web. With splashy homepage visuals, Businessweek-esque pull quotes and a continuous scrolling feature that mimics page turning, the new site feels less like a purely digital site and more like a digital version of the Businessweek print magazine itself.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Toledo Blade, Apple team up for multimedia product (NAA)
Papers for sale, who's buying? (Poynter)
Five Answers with Susie Ellwood, Austin American-Statesman (NAA)
Newspaper digital audience hits new peak: Young women, mobile devices drive growth (NAA)
Going native at the Times (Capital New York)

Don't be left behind. Click here to see what else you missed.
 


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