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October 14, 2015

 




NAA News


Newspaper Digital Audience Grew Twice as Fast as the Internet in Last 12 Months
The digital audience engaged with newspaper content reached a new peak in August 2015, totaling 179.3 million adult unique visitors. The count is a 10% increase in adult unique visitors measured by comScore since August 2014, and is double the growth rate for the Internet overall (5%).
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Free Speech Week: October 19-25, 2015
Free Speech Week is nonpartisan, non-ideological event designed to raise awareness and celebrate the importance of free speech and a free press in the United States. This year, Free Speech Week is Oct. 19-25. NAA is a Free Speech Week partner, along with a variety of organizations and educational institutions that believe in the value of freedom of speech.
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Five Answers with Dennis Anderson, Peoria Journal Star
The Peoria Journal Star recently published a book, "101 Things That Play In Peoria," to engage their readers beyond the newspaper. NAA asked executive editor Dennis Anderson about the book and what it is like working at the Peoria, Illinois newspaper.
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SPONSORED CONTENT


Now Available: 2016 Ad Planbook for NAA Members
Advertising can be a critical component to marketing success, but advertising only works well if you have executed a well-thought-out plan. The 2016 NAA Advertising Planbook, available to NAA members only, has been updated with the latest statistical data and insights on the most relevant topics to the newspaper and advertising industries today.
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NAA Roundup: Gannett Announces Acquisition of Journal Media Group
Gannett Co., Inc. and Journal Media Group, Inc. announced a merger agreement in which Gannett will acquire Journal Media Group's outstanding common stock for approximately $280 million and add approximately $450 million to its revenues. The merger is expected to become final in the first quarter of 2016.
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Newspaper Association of America Names David Chavern as New President and CEO
Newspaper Association of America announced that its board of directors has selected David Chavern, a seasoned public policy and advocacy leader, as its new president and CEO, effective Oct. 14. Chavern succeeds Caroline H. Little, who led the association for four years and announced her retirement earlier in 2015.
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Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users
Gannett has figured out a way to deliver their version of the best possible advertiser and user experience through Gravity digital ad units. Gravity advertisements give users an I-MAX style viewing experience by taking over the entire computer screen in order to present a cinematic video ad as the focal point.
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  PRODUCT SHOWCASES
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Ad Revenue for Your Newspaper

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Accufast LPx Printer
The ACCUFAST LPx is a high speed ink jet printer that adapts HP's technology to print on sleeves or rolls of Post it Notes and labels. Newspapers typically buy blank sticky notes in boxes of three selves per box. As shown, the box sits next to the printer and the material is fed under the imaging heads and re-folded in a catch tray to be replaced in an empty sleeve. The printed notes are then taken to the labeler and applied to the papers as needed. More info


Five Answers with Mallary Jean Tenore, Images & Voices of Hope
Images & Voices of Hope (ivoh) aims to show how the media can bring about positive change. NAA asked Mallary Jean Tenore, ivoh's executive director, for an update on the nonprofit organization's work. She discussed building momentum around the storytelling genre Restorative Narrative.
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Business Models


Micropayments Gain Momentum With Major News Publishers in Europe
Ad Age
The New York Times, The Wall Street Journal and The Washington Post are among the publications putting their weight behind Blendle, a Dutch platform that offers individual articles in exchange for micropayments. All three media brands have signed up to make their content availableon Blendle, and the New York Times Company and German publisher Axel Springer took a combined 23% stake in Blendle a year ago.
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Football Season Has Begun: 8 Promotions You Can Still Run
Second Street
Even though the season has started, newspapers still have an opportunity to generate significant revenue with football promotions. Advertisers are looking to reach the football demographic and newspapers are well positioned to deliver results by leveraging sweepstakes, quizzes, and ballots centered around professional, college, and high school football.
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Promoted by Second Street


What Gannett Gets by Getting Bigger and Why Newspaper Consolidation Will Continue
Poynter
For three different reasons, Gannett's surprise acquisition of Journal Media Group (the former Scripps papers and the Milwaukee Journal-Sentinel) makes a lot of sense: First, in the era of digital transformation, bigger is better. A larger audience translates to better prospects for digital ad sales. The combined operations will have 100 million monthly uniques, according to the press release announcing the deal.
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Here's How The New York Times Can Double Digital Revenue By 2020
Digiday
In hitting the 1 million digital subscriber milestone earlier this year, The New York Times did what many would have once said was impossible. So what does it have in store for an encore? The Gray Lady has set an audacious goal of doubling its digital revenue to $800 million by 2020 (from $400 million in 2014).
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If the Philadelphia Newspapers Wanted to Convert to Nonprofits, What Would Stand in Their Way?
Nieman Lab
If newspapers are having trouble turning a profit without deep annual cuts, how about becoming a nonprofit? That question's been asked a lot over the last decade of print decline — even though it glides past the fact that nonprofits need revenue and a business model just as much as for-profits do. The latest possibility to be raised: the two Philadelphia dailies.
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Missed an issue of The Presstime Update? Click here to visit The Presstime Update archive page.


Advertising


Publishers Discuss Their Biggest Native Advertising Headaches
Digiday
Last week the heads of leading publisher content marketing studios gathered in London at Digiday's WTF event to debate the latest opportunities and challenges in native advertising. Industry experts dealt out some harsh realities about the future of banner ads, with the Internet Advertising Bureau's senior industry programs manager Clare O'Brien declaring something most people know, even if they don’t care to admit it openly: banner ads don't work.
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How Ads Will Work in Google's Accelerated Mobile Pages
The Wall Street Journal
Google unveiled a way to make web pages load much faster on mobile Web browsers, an open-source project it's calling Accelerated Mobile Pages. For Internet users, speedier load times are undoubtedly a good thing. But for ad-supported sites and services, questions remain about how they'll be able to squeeze ads into AMP pages.
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Actually, Ad Blocking's Not Such a Threat
Media Life
Over the past few weeks there's been a huge hullabaloo over ad blocking. Here's the problem: While everyone seems very worried about ad blocking, no one seems to know how big a threat it is. None of these discussions cite actual data about how many people are blocking ads. If we're going to have this debate, we should have some facts to back it up. So Media Life set out to find all we could about ad blocking to determine whether it's actually the big threat it's being made out to be.
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Competitors


BuzzFeed Launches Native Video Political Advertising
Politico
BuzzFeed will begin creating native video ads for politicians and political causes. Rena Shapiro, most recently advertising director for Pandora, has been named vice president, Politics & Advocacy for BuzzFeed. Shapiro will oversee native political ads, created in conjunction with BuzzFeed's product and branded video teams from BuzzFeed Motion Pictures.
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How Automated Twitter Bots Try to Spread the News
American Press Institute
When I hear about bots, or software designed to act like humans on social networks, the first thing that pops into my mind is automated accounts spewing spam across the Internet. Not all bots are bad, though. In fact, some Twitter bots are circulating valuable news and information, according to a forthcoming research article by doctoral candidate Tetyana Lokot and assistant professor Nicholas Diakopoulos, both of the Philip Merrill College of Journalism at the University of Maryland.
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Digital


A Cleaner Webpage Design Equals More Engaged Readers
Reynolds Journalism Institute
Does page design affect the way the brain processes news stories? Yes — and we have experimental lab results that prove it. Reader experience can be significantly improved by:
  • Formatting the text of the story into shorter paragraphs.
  • Highlighting important story facts and terms.
  • Clean, uncluttered page design.

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New York Times to Give Digital Access to Newsstand Buyers
Capital New York
While the act of purchasing a physical newspaper from a newsstand hasn't changed much over the last century, The New York Times is hoping to remind single-copy customers that it's more than just a print product. It's also hoping to deepen their relationship with the company's digital content. With a new promotion starting Tuesday, anyone who buys the Times at a newsstand will get a pass for free access to the paper's mobile apps and desktop portal until 11:59 p.m. that day.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Newspaper Association of America Names David Chavern as New President and CEO (NAA)
2015 International Newspaper Carrier Day (NAA)
Gannett's Gravity Ad Product Proves to Draw in Advertisers and Digital Users (NAA)
New York Times Announces Changes to News Hub Operation (The New York Times)
Why Local Online Sites Died: a Post-Mortem with a Possible Silver Lining (Poynter)

Don't be left behind. Click here to see what else you missed.
 



NAA Updates

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