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October 15, 2014

 




NAA News

5 newspaper myths debunked
Newspapers dying is a myth that will not go away. The rise of the Internet and social media has given consumers new options for getting news. Many newspapers are adapting and thriving in this digital universe, expanding the number of people they reach. The newspaper digital audience reached a new high in August, according to data from comScore and NAA. The newspaper digital audience increased 18 percent to 164 million unique visitors in August 2014.
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Celebrate Free Speech Week 2014
Free Speech Week is an annual, nationwide program held every October. This year, it takes place Oct. 20-26. The goal of this nonpartisan, non-ideological event is to raise awareness and celebrate the importance of free speech and a free press in the United States. Here are a variety of free resources and materials that you can use online, in print and on social media.
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Tribune Publishing names new publishers for Orlando Sentinel and Hartford Courant
Tribune Publishing Company announced the appointments of Nancy Meyer as Publisher/CEO of the Orlando Sentinel Media Group and Rick Daniels as Publisher/CEO of the Hartford Courant Media Group. Howard Greenberg, who has served as Publisher/CEO of the Orlando Sentinel Media Group and Sun-Sentinel Media Group for the last six-and-a-half years, will focus full-time on the Sun-Sentinel Media Group in South Florida.
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SPONSORED CONTENT


Newspaper resources for Black Friday and holiday shopping season
Local shoppers want to know where to find the best deals for Black Friday and our newspapers are where they are turning for this information. Your newspapers have the audience and the engagement, but now it’s critical that your advertisers and local businesses know that. Here you will find everything you need to create a promotional program for to share with advertisers, local business and your readers.
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Just announced! The program for NAA mediaXchange 2015
NAA mediaXchange 2015 takes place in March at the Omni Nashville. With the lowest rate for registration set to expire on Oct. 31, NAA has announced the program for the event. The keynote speakers include journalist Martin Karl Schibbye, Vox Media CEO Jim Bankoff, Webbmedia CEO Amy Webb and Kelly MacDonald, author of "How to Market People Not Like You." The lineup also includes musical performances, special breakout sessions and the return of the highly entertaining Accelerator Pitch program
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PRODUCT SHOWCASE
  AP Partners with Wochit to Provide Content

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Business Models


Regional-paper readers really like getting Washington Post content with their subscriptions
Poynter
This spring, the Washington Post launched a program that let subscribers to partner newspapers access its paywalled content. 165 have signed up so far. New research the Post’s research and analytics team conducted suggests the partnerships have benefited both parties: Almost two thirds of subscribers of partner newspapers “report that they are much more or more likely to continue their print subscription for the next six months because free access to The Washington Post website and apps is a benefit of their subscription,” one slide says.
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The newsonomics of the millennial moment
Nieman Lab
The new wave of news sites all look like they do different things. Vox attracts those drawn to the populist wonkiness of explainer journalism. BuzzFeed entertains those attracted by its mix of addictive animal videos and a growing news report. Vice entrances with adventurous, less-filtered news video, while Fusion provides both irreverence and context on the news of the day.
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Business of news: Taking new stock
Editor & Publisher
Straight out of college Tim Gallagher went to work for a newspaper. When he retired, Gallagher realized he had been working on Wall Street most the time. Somewhere in that paragraph is the nugget of a Groucho Marx joke. Unfortunately, it describes the uncomfortable truth many of us realized before that day of the Gold Watch (or “exit package” as the Euphemism du Jour allows these days). Wall Street has ruled the fourth estate for four decades. Perhaps that is changing.
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Advertising


Campaigns find ad space finite, even on the Web
The New York Times
It turns out that the Internet does not have infinite capacity. At least not for political ads. As an increasing number of campaigns and outside groups are finding out, premium space on the Web has been long booked. Digital advertising is maturing much in the way television did, as targeting becomes more sophisticated and the definition of a viewer expands dramatically.
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PRODUCT SHOWCASE
  Mobile Classified Search is at 39% and Growing.

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Why programmatic is killing creativity in advertising
Business Insider
In principle, it's simple: Advertisers pick what types of people they want to reach online, set parameters around what they're willing to spend, and then let algorithm-powered software automatically buy their ads for them in live auctions, so they get the best possible price. But there's a problem with that.
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets.
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Promoted by Simpli.fi


WSJ: Search engines ignoring FTC rules about labeling search ads
Marketing Land
The Wall Street Journal (WSJ) has implicitly issued a challenge to the FTC. Covering alleged non-compliance with the FTC’s 2013 directive to improve the demarcation between ads and content, the WSJ reports that paid ads have become more difficult to distinguish from “organic” results over time. Using third party experts, the article asserts that paid search ads in the last couple of years have become nearly indistinguishable from organic content.
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Competitors


Nielsen says it screwed up — but it won't help TV's real ratings problems
Re/code
Good news for the TV guys: Nielsen says its recent ratings, which have shown a worrisome slide for programmers, are wrong, and it’s going to fix them. Bad news for the TV guys: Nielsen says its fix won’t fix that slide. When it’s done repairing its mistake, Nielsen says its numbers will still show eyeballs abandoning traditional TV broadcasts.
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Apple was just granted a patent for a digital newspaper
Business Insider
Apple has been granted a patent for a flexible display that can be used as a self-updating digital newspaper. Patently Apple reports that Apple refers to the device as a "digital periodical," and that it can be used for both reading and also advertising. Don't get too excited about the "iNewspaper" (or "Apple Paper") just yet, however.
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BuzzFeed's growth czar is now it's publisher
Re/code
For the last couple of years, Dao Nguyen has been the person in charge of data and growth at BuzzFeed, which means she has done a very big job very well — the site says it’s now attracting 150 million users a month. So CEO Jonah Peretti is giving her a bigger task: The 40-year-old is now BuzzFeed’s publisher.
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FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
5 newspaper myths debunked
NAA
Newspapers dying is a myth that will not go away. The rise of the Internet and social media has given consumers new options for getting news. Many newspapers are adapting and thriving in this digital universe, expanding the number of people they reach. The newspaper digital audience reached a new high in August, according to data from comScore and NAA.

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Five Answers with Brad Ward, TownNews.com
NAA
“I would like to see more experimentation in business models. Newspapers tend to all follow the same trends. We also too often let legacy issues — thinking, systems, pricing, staffing — get in the way of innovation. I'd like to see the industry become disrupting, rather than the victim of disruption.”

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A new book shares insights into digital media audiences
NAA
As news organizations compete for the hearts and wallets of media users, a new book can help journalists learn more about digital media audiences. "I hope my book can give journalists, who might not be trained as researchers, a more nuanced understanding of audience metrics — what the numbers can and can't tell them," said James G. Webster.

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Digital


The legal murkiness of sports highlight GIFs
Digiday
A look at the pages of sports sites like FTW, Deadspin and SBNation shows just how reliant publishers have become on GIFs and Vine videos to tell stories. Recent stories about J.J. Watt, T.Y. Hilton and The Colts all feature content ripped directly from sports broadcasts. GIFs are a great way to tell sports stories and quickly draw an audience with a near-real-time highlight. But sites that rip them from TV broadcasts are treading a fine line between giving people what they want and putting themselves at risk of legal action from rights holders.
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Infiltrating people's habits: How Time works to engage readers
Nieman Lab
It was a Thursday in late August and the Internet was whipping itself into a frenzy. The cable channel FXX was about to kick off its Every Simpsons Ever marathon, showing all 522 Simpsons episodes back-to-back-to-back. And in its daily meeting that morning, Time’s audience engagement team was figuring out how to best take advantage of the moment and convert interest in the Simpsons into visits to Time’s website.
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Should publishers take down controversial articles?
Digiday
To unpublish — or not to unpublish. That’s the question for publishers that really step in it with regrettable content that sets off the Social Media Outrage Industrial Complex. For some publishers, an apology is not enough. They’d rather forget the whole thing took place, erasing the past with a simple keystroke. In the most recent example, Men’s Health took down an article titled “The Secret to Talking Sports with Any Woman” after an online backlash.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    A new book shares insights into digital media audiences (NAA)
Five Answers with Brad Ward, TownNews.com (NAA)
Can billionaires save the American newspaper? (CNBC)
4 native ads the media's talking about (Mashable)
San Francisco Chronicle debuts membership program (Poynter)

Don't be left behind. Click here to see what else you missed.
 


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