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Oct. 21, 2011
 


 
 
Due to a technical issue, the first mailing of this week's edition of PRESSTIME Update was incomplete. Because the information presented in each edition is timely and important to NAA members, we have opted to resend the issue in its entirety. We apologize for any inconvenience.
NAA News

Public Policy


Provision in deficit proposal could affect use of independent contractors
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President Obama included a provision in his Deficit Reduction/American Jobs Act that would repeal Section 530 of the Internal Revenue Code, which provides employers with protection against retroactive and prospective Internal Revenue Service reclassification of workers from independent contractors to employees. In addition, the administration's proposal would direct the IRS to rewrite worker classification rules. Given the proposal's impact on newspapers' use of independent contractors, NAA is working to convince policymakers that it would pose significant problems for newspapers and cause harm to the economy. More



Survey


Tell us what you need from NAA
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As the newspaper industry continues its transition to address new marketplace challenges, so must NAA. Our last member survey resulted in significant changes for the organization. We need your input again to ensure that NAA is focused on the right industry issues and that we continue to provide maximum value to you and your company. Please take a few minutes to complete our online survey.

Events


Upcoming webinars address NIE, digital editions, career management
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Interested in stretching resources to develop Newspaper In Education projects with impact and reach? "Thinking Beyond Your Market," an Oct. 25 webinar from the NAA Foundation, showcases how two newspapers accomplished just that. "Making the Digital Transition Smoother — and Making It Count," an Oct. 27 session presented by the NAA/ABC Circulation Subcommittee, is an informative panel discussion about the marketing of digital editions in a manner consistent with ABC reporting requirements. And on Nov. 10, "Managing Up" from the NAA Foundation focuses on building a better relationship with the boss. Register now for all three webinars, which are free for NAA members. 

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Grants


Foundation offers fellowships for leadership development
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Up to 15 fellowships are available for PowerMind, a leadership development opportunity from the NAA Foundation for ethnic minority managers. Starting in January, this six-month program involves monthly webinars on topics such as leadership, personal branding, networking, managing up and career strategizing. Fellows participate in conference calls on webinar topics, confer with their advisers (senior industry executives) and complete assignments. They also attend the NAA mediaXchange conference, scheduled for April 2-5 in Washington, D.C. There is no cost to participate in PowerMind. Deadline to apply is Nov. 4. More

Case Study


'Football Challenge' raises substantial revenues
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Last fall, a Wisconsin television station wanted to create a contest that would last throughout football season and capitalize on the popularity of the Green Bay Packers (the eventual 2011 Super Bowl champion). The "Football Challenge" quickly became the station's top revenue producer, generating $25,000 during the five-month promotion. Learn more in a Local Media Insider case study. In an exclusive deal for NAA members, this and other revenue case studies are available for $24 for three months.

Advertising


Retail sales rise strongly in September on autos
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U.S. consumers stepped up their spending on retail goods in September, a hopeful sign for the sluggish economy. They spent more on autos, clothing and furniture last month to boost retail sales 1.1 percent, the Commerce Department said. It was the largest gain in seven months. More



Spending in Hispanic media increases to $4.3 billion
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Spending in Hispanic media rose 14 percent to $4.3 billion in 2010, according to a new study by the Association of Hispanic Advertising Agencies. The 14 percent gain nearly reversed a two-year slowdown in Hispanic ad spending, but Hispanic media's share of overall spending slipped slightly to 5 percent, from 5.4 percent. More

Competitors


Global online TV, video revenues to reach $22 billion in 2016
MediaPost    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Global online TV and video revenues will grow five times their current size to reach $21.52 billion in 2016 from $3.48 billion in 2010, according to London-based media research company Digital TV Research. One big mover will be so-called "Over-The-Top" alternative TV/video providers that use the Internet to act like terrestrial cable operators and/or satellite programming services. More

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Digital


E-newspaper sales to mobile devices to hit $1.1 billion by 2016
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A new report from Juniper Research has found that annual revenues derived from e-newspapers delivered to portable devices will exceed $1.1 billion by 2016, with publishers increasingly delivering via subscription-based applications to counteract falling print sales. More

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Time Inc.'s Real Simple app launches first on Nook
Folio    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Time Inc. has announced its Real Simple magazine will be exclusively sold on the Nook digital platform. Time Inc. has taken a stance across its brands to implement a design for tablet models that isn't a straight replication of a print magazine to create a rich interactive experience. More



Paperboy app: Take a photo, find the digital edition
Journalism.co.uk    Share    Share on FacebookTwitterShare on LinkedinE-mail article
An app which uses image recognition technology to allow a reader to take a photo of a newspaper or magazine story on an iPhone or Android phone and use it to search for the digital article will be launched for UK titles next month. More

Business Models


USA Today is first national paper on Flipboard
USA Today    Share    Share on FacebookTwitterShare on LinkedinE-mail article
USA Today has become the first national newspaper to be made available on Flipboard, the world's leading social magazine. The Flipboard app, designed specifically for iPad's touch screen, collects and reassembles information in an interactive magazine format. More

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PRESSTIME Update
For more information about NAA, please contact Cheryl Sadowski, cheryl.sadowski@naa.org
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