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October 22, 2014

 




NAA News

How Ebyline connects brands and publishers with freelancers
The intersection of journalism and advertising is getting busier as more news organizations give the green light to content marketing. The Local Media Consortium announced an innovative partnership with Ebyline, a platform that connects brands and publishers with freelance journalists to produce content. All consortium members can use Ebyline's platform to work with freelance journalists across the country.
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Five Answers with Matt Voigt, saambaa
“The readers of tomorrow are plugged in and using platforms that change by the month. If newspapers can't innovate fast enough, they will lose those readers forever. Modern day media companies need to be speedboats of innovation — there is no other way.”
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How The Atlanta Journal-Constitution used Popsicles to boost digital engagement
What feels better on a hot, humid summer day in Atlanta than an ice cold Popsicle? Using the frozen treat as a giveaway, The Atlanta Journal-Constitution turned its Labor Day book festival into a unique way to attack one of the newspaper’s biggest goals — increasing digital engagement from subscribers.
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SPONSORED CONTENT


Scripps acquires mobile weather technology firm WeatherSphere
The E.W. Scripps Co. solidified its commitment to weather coverage wherever it’s needed with the acquisition of WeatherSphere, a top-selling provider of weather-related mobile apps. The acquisition reinforces Scripps’ commitment to creating more products and deeper connections with digital consumers around news and information.
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Mary Chapin Carpenter headlines performers for NAA mediaXchange 2015
Nashville is Music City, so NAA mediaXchange 2015 must feature great musical acts. Five-time Grammy winner Mary Chapin Carpenter was inducted into the Nashville Songwriters Hall of Fame in 2012. Carpenter also has twice been named the Country Music Association’s Female Vocalist of the Year.
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PRODUCT SHOWCASE
  AP Partners with Wochit to Provide Content

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Business Models


Who dat? In New Orleans, The Times-Picayune is making print a little more regular
Nieman Lab
It probably was not a happy morning in New Orleans. Despite leading 23-10 with less than four minutes left, a defensive breakdown and an incredibly poorly timed interception left the hometown Saints with a stunning loss to the Detroit Lions. But New Orleanians can at least commiserate with what look like normal editions of their largest daily newspaper, The Times-Picayune, delivered to their front doors.
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Dallas Morning News to offer NYT International Weekly
News & Tech
The Dallas Morning News inked a deal with The New York Times to run NYT’s International Weekly supplement. The DMN is the first U.S. paper to offer the content. The International Weekly features eight to 16 pages from The Times that include coverage of international affairs, business, science, technology and culture. It is distributed as a stand-alone section within 36 newspapers in 24 countries.
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The right stuff
Editor & Publisher
Over the years, E&P has honored many publications — big and small — in their annual 10 Newspapers That Do It Right list. As always, the series is not meant to be the 10 best papers, but instead, shine a spotlight on 10 that have performed above and beyond their duties. Whether it’s launching a successful advertising campaign or printing a hard-hitting investigative series, the papers have proved they have the right stuff.
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets.
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Promoted by Simpli.fi


Advertising


The Atlantic tries to turn native inside out, beginning with the biology of Porsche drivers
Adweek
The Atlantic’s creative marketing arm, Atlantic Re:think, recently overhauled its native ad strategy, introducing a new responsive, immersive and highly customizable platform for long-form branded content. Today, the publisher is taking advantage of the new platform to unveil one of its biggest custom content campaigns to date,“The Art of the Thrill,” for luxury auto brand Porsche.
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PRODUCT SHOWCASE
  Mobile Classified Search is at 39% and Growing.

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The bottom line: Can Twitter make any money for newspapers?
Reynolds Journalism Institute
On Sunday mornings, bargain hunters can sign on to Twitter to see #TBTimesDeals, a shopping list of bargains found inside that day’s Tampa Bay Times. Consumers routinely find everything from $10 off Target groceries to free french fries at Checkers Drive-In Restaurants. By tweeting out the deals, the Times has seen how Twitter pays off.
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Washington Post adds a national tabloid edition
The New York Times
The Washington Post, which has been growing steadily since its purchase last year by Jeffrey P. Bezos, the founder of Amazon.com, continued its expansion by adding a national edition. Stephen P. Hills, president and general manager of The Post, said by email that local newspapers would sell The Washington Post weekly edition “as an add-on to their subscriptions” and that it would include local advertising.
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Competitors


Adobe: TV Everywhere usage jumps
Broadcasting & Cable
Adobe’s new bi-annual Video Benchmark Report finds that viewers rapidly increasing their consumption of TV everywhere offerings, with the number of video starts of authenticated content jumping by 388 percent from the second quarter of 2013 to the second quarter of 2014. Big events like the Olympics, March Madness and the World Cup were particularly important drivers in TV everywhere usage, the report found.
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Breaking up the pledge drive: Boston's WBUR wants to build a new model for public media funding
Nieman Lab
Membership is having a moment in the world of media. Companies like The Guardian, The Wall Street Journal, and The New York Times among others are attempting to develop new sources of revenue or deeper relationships with readers through a variety of affiliation programs. The idea: A tighter bond between audience and publisher will pay dividends — either in actual dollars or valuable customer data — down the road.
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Why sports fans won't be cheering the rise of Internet TV
Bloomberg
The $6 a month ESPN charges cable companies for the best of pro sports like football and basketball is starting to look like a bargain. Walt Disney Co.’s sports network is the most expensive piece of the typical cable-TV package that costs about $64 a month, based on U.S. Federal Communications Commission and SNL Kagan data. Analysts say its cost is a primary motivation for customers who cancel TV service.
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Digital


Schurz' 'Table Town' brings paper, iPad to low subscriber areas
News & Tech
Schurz Communications’ American News in Aberdeen, South Dakota, launched “Tablet Town,” in a bid to hold on to readers in rural areas where printed newspaper delivery is no longer feasible, the publisher said. The deal offers an iPad mini to readers that sign up for a two-year electronic subscription, powered by Presteligence.
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White House pool reporters test own news distribution system
The Washington Post
White House journalists are creating an alternative system for distributing their media “pool” reports in response to the Obama administration’s involvement in approving and disapproving certain content in official reports. A small group of reporters initiated an online forum this month in which they shared “pool” information among themselves, without White House involvement.
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Nate Silver develops films to demystify data on ESPN site
Bloomberg
Nate Silver, who founded the stats-oriented news site FiveThirtyEight for sports and political junkies, is expanding video production with short films that aim to demystify data for a wider audience. The first, “The Man Vs. The Machine,” features a chess match between Gary Kasparov and an IBM computer, and will be released Oct. 22.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    5 newspaper myths debunked (NAA)
Newspaper resources for Black Friday and holiday shopping season (NAA)
Celebrate Free Speech Week 2014 (NAA)
Apple was just granted a patent for a digital newspaper (Business Insider)
Tribune Publishing names new publishers for Orlando Sentinel and Hartford Courant (NAA)
Just announced! The program for NAA mediaXchange 2015 (NAA)

Don't be left behind. Click here to see what else you missed.
 


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