This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




  Mobile version   RSS   Subscribe   Unsubscribe   Archive    Media Kit |  NAA Vendor Links:    
Oct. 23, 2013

 




NAA News

CEO update: Celebrating the role of newspapers in protecting free speech
Where would we be as a nation without the freedom of speech? In fact, 47 percent of Americans voted for free speech as our most important right. NAA CEO Caroline Little details our right to accurate news and why it is very closely tied to our right to free speech and our freedom to challenge leaders and institutions on their practices.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  




Help raise awareness for Free Speech Week
This is Free Speech Week, running through Sunday, Oct. 27. It is a nationwide program to raise awareness and celebrate the importance of free speech and a free press. A variety of ads are now available on NAA.org. We encourage member newspapers to run these ads and join the many organizations in supporting this worthwhile endeavor.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Advertising executive Bonin Baugh speaking at NAA mediaXchange 2014
Bonin Bough, vice president of global media and consumer engagement at Mondelēz International, has been named a keynote speaker at the 2014 mediaXchange conference, which will take place March 16-19, 2014, for the Hyatt Regency in Denver. Bough is one the most respected executives in the advertising and media industry from his experience and time spent with Mondelēz International.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Native Advertising: The how and why
Why should a publisher bother with native advertising? The answer is pretty simple. Marketers are spending money on native advertising. In 2013 media buyers expected to see an average increase of 12.6 percent in native ad spending compared to 2012, according to Solve Media. Marketers are exploring native advertising because traditional display ads can be more easily ignored.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


WEBINAR — Native Advertising: What it is and what it isn't
Join Dorian Benkoil, of Teeming Media, and Steve Rubel, chief content strategists at Edelman, for this webinar on Wednesday, Oct. 30, to further explore what native advertising means for newspapers.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


PRODUCT SHOWCASE
  Go Mobile. Go Eversify
Agfa’s :Arkitex Eversify makes tablet publishing fast & easy, delivering a highly interactive robust experience to mobile devices while providing the look, feel and brand image of your printed publication. Eversify workflow is automated and works with your current system. Take advantage of new circulation and revenue opportunities.
 


Data leakage is a serious problem for newspaper websites
Data leakage has become a serious problem for many online publishers, including newspapers, as a frustrating number of third parties involved in targeting advertising are increasingly collecting and monetizing newspaper reader data. Sophia Cope, NAA Director of Government Affairs and Legislative Counsel, takes a look at why this practice is a detriment to newspapers.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Advertising


Cloudy forecast for holiday spending prompts more promotions
The New York Times
The 2013 holiday season was already challenging for retailers and marketers, with fewer shopping days between Thanksgiving and Christmas and continued uncertainty over the economy. Now, after the government shutdown, as some analysts predict that consumers will trim holiday budgets by about 2 percent, efforts are being redoubled to woo reluctant shoppers. Premium Outlets will promote its holiday offers with a campaign by AgencySacks in New York that includes print ads declaring: “Get a jump on your holiday shopping. Wrap-It-Up Early Sale.” The budget will have “a significant increase” from last year, Ms. Conklin said, and the campaign will be “enhanced, with larger ads, color ads, more digital, more radio.”
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


ASME releases tighter guidelines on magazines' native advertising
Ad Age
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and "native" advertising online. The update is the organization's first since 2011 and comes in response to magazine editors' questions on the topic. New language suggests magazines use the term "sponsored content" to help set apart native ads, which usually are designed to mimic a site's editorial content. Native ads should also include "a prominent statement" or "What's This?" link at the top to explain the origins of the article, the new guidelines say.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


  PRODUCT SHOWCASES
The Largest Marketing & Distribution Company in the U.S.


CIPS Marketing Group, Inc., is a national marketing and distribution firm with more than 40 years experience providing its clients with the highest quality distribution in the industry. With steep declines continuing in the newspaper and publication industry, CIPS Marketing brings the most innovative and costeffective solutions to the industry.
Now Offering Customer Voice Analytics!


Press-One now provides automated voice analytics to detect key phrases used by your customers. Calls containing these phrases are flagged instantly for review. Great for stop-saves, product changes, isolating problems and more! New 100,000 sf facility in Fort Collins, Colorado! Still just $1.25 per-call! Call Andy Orr direct @ 970-556-7494
Transform Your Obituary Category


Introducing the next generation of online obituaries by Legacy.com. Elevate your online obituary strategy with this innovative, new premium product that provides revenue-driving solutions for your online goals and brings you closer to readers and funeral homes.


Competitors


Brands moving budgets from TV to online video
Forbes
Following customers as they wander off from their television sets, big brand advertisers are starting to divert TV ad budgets to online video — or at least they intend to. That’s one of the most interesting findings in Adap.TV’s semiannual “State of the Video Industry” report conducted with the digital media site Digiday.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Flipboard says it really wants to help publishers, not take advantage of them
Gigaom
There’s been a kind of lingering tension between online publishers and Flipboard ever since the service first launched in 2010. But that tension broke into the open recently, after Talking Points Memo founder Josh Marshall said that he thought Flipboard and similar services were a “scam” against publishers — and that he would no longer be putting the full version of his content on those platforms. In a way, the existential questions that Flipboard raises for publishers are similar to those raised by paywalls: In a world where content moves about in all directions, and can be duplicated or aggregated willy-nilly by anyone with a website, how do media companies keep the lights on?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




New iPad publishing system Prss sets out 'to make print feel stupid'
Apple Insider
Publishing in the iPad age is a proposition fraught with danger: digital publications must match the dead simple ease of use of their print counterparts, while adding enough additional value — through interactive elements or enhanced accessibility, perhaps — to justify their often slightly higher price. Those that fall short meet a swift, and often expensive, demise. Netherlands-based Michel Elings and his team developed Prss because the tools they were using to create their own iPad magazine, Trvl, were hampering the team's ability to deliver a solid experience for users, causing complaints.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Digital


Latest Pew study shows big gains for tablets in the United States
Talking New Media
For publishers hoping to move readers to their tablet editions, the latest Pew findings are encouraging: 43 percent of Americans over the age of 16 now own a tablet or eReader. The report from the Pew Research Center shows that tablet sales continue to grow at a very healthy pace with 35 percent of those over the age of 16 now owning a tablet. It has been over a year since tablet ownership surpassed eReader ownership, thanks no doubt to Amazon introducing the Kindle Fire. But the study, while showing the growth of the market, does not address the key question on the minds of publishers: are these new tablet owners buying digital media?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


More code, more coders: Knight invests $4 million to expand Knight-Mozilla partnership
Nieman Journalism Lab
The Knight Foundation is reinvesting in Knight-Mozilla OpenNews to help grow the community of journalism-centered hackers and find ways to better integrate them into media companies. Knight has announced it was awarding $4 million in new funding to the program it jointly supports with Mozilla, best known for its Firefox browser. Specifically, Knight wants to help OpenNews expand its work beyond the original fellowship program to help reach a broader community of coders and technologists outside of the host newsrooms.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




One iOS ebook publisher snaps up another: San Francisco's Inkling acquires NYC's Open Air
Gigaom
Inkling, an OS publisher and interactive publishing platform, has acquired the nonfiction iOS publisher Open Air for an undisclosed sum. While the official announcement phrases this deal as the acquisition of two of Open Air’s digital publishing brands — Betterbook and Ready, Set, Baby! — those two brands are, in fact, Open Air’s only two brands. So this is basically an acquisition. Open Air’s iPad books are already built using Inkling technology, so it’s not much of a stretch for the two companies to get together. Open Air founder Jon Feldman will work as a consultant during the transition.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


FEATURED ARTICLE
TRENDING ARTICLE
MOST POPULAR ARTICLE
CEO update: Celebrating the role of newspapers in protecting free speech
NAA
Where would we be as a nation without the freedom of speech? In fact, 47 percent of Americans voted for free speech as our most important right. NAA CEO Caroline Little details our right to accurate news and why it is very closely tied to our right to free speech and our freedom to challenge leaders and institutions on their practices.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Native Advertising: What it is and what it isn't
NAA
Native advertising is all the buzz, even if not everyone agrees what it is. In part 1 of this series, Dorian Benkoil, of Teeming Media, shares his take on what native advertising is, and isn't, why it's here, and how to do it effectively.

Share on FacebookTwitterShare on LinkedinE-mail article
read more
Media Watch: Rethinking newspapers' role in the digital age
NAA
Recent changes to the ethos and practices by The Guardian and the Financial Times begin to answer the question of what newspapers will do in the digital age. The changes reflect the changing taste of readers for contextualized news as well as how readers now find and consume news across multiple devices.

Share on FacebookTwitterShare on LinkedinE-mail article
read more


Business Models


Tribune sells interest in printing plant to rival
The Salt Lake Tribune
The Salt Lake Tribune is selling its interest in a West Valley City printing plant to the rival Deseret News in a deal announced recently that also renegotiates the terms of its operating agreement with the News to sell advertising as well as print and distribute the two papers. Both companies are private and declined to put a price on the deal or to spell out in detail how the agreement in place since 1952 will change. But John Paton, chief executive of Digital First Media (DFM), which manages The Tribune’s parent company, said the Deseret News will gain control of the board of directors of MediaOne of Utah, the company the two papers co-own under their operating agreement.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


HGTV magazine tests social sharing feature in print
Adweek
HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hit newsstands on Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub House Beautiful back in 2011, but HGTV is the first to use its new content-sharing feature, Digimarc Share.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




Associated Press is the latest news organization to try sponsored content
Ad Age
The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is expected in early 2014, with potential sponsorship deals centered around major events the AP is planning to cover, such as the Super Bowl, the Winter Olympics and the Academy Awards. Several potential advertisers have been in talks with the AP, according to Jim Kennedy, senior VP-digital strategy and products at the AP, who declined to identify them.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Media Watch: Rethinking newspapers' role in the digital age (NAA)
Native Advertising: What it is and what it isn't (NAA)
WEBINAR — Native Advertising: What it is and what it isn't (NAA)
You won't believe which media company just launched a BuzzFeed-inspired microsite (Nieman Journalism Lab)
For CVS regulars, ads tailored just to them (The New York Times)


Don't be left behind. Click here to see what else you missed.
 


SalesTouch CRM for Media Sales


SalesTouch has been a "game-changer” for this Oklahoma City newspaper. Watch the video to see why.




NAA Updates

For more information about NAA, please contact Sean O'Leary or Amanda Knowles.

Colby Horton, Vice President of Publishing, 469.420.2601  Download media kit

Samantha Emerson, Content Editor, 469.420.2669   Contribute news

This edition of the NAA Updates was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- NAA Members Only

Recent issues

Oct. 23, 2013
Oct. 16, 2013
Oct. 9, 2013
Oct. 2, 2013






50 Minthorn Blvd., Suite 800, Thornhill, ON, L3T 7X8