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Oct. 27, 2010
 


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Dear Member:

In the last month, NAA has worked to highlight the size and value of newspapers' multiplatform audience before journalists and other critical audiences. On Oct. 14, NAA released data from comScore indicating that newspaper companies attracted 102.8 million unique visitors to their websites in September — almost two-thirds (61 percent) of all adult Internet users. The analysis also showed that newspaper websites reach 55 percent of 25-to-34-year-olds and 73 percent of individuals in households earning more than $100,000 a year. NAA continued the offensive with a release on Oct. 20 that focused on the latest readership data from Scarborough Research. Those findings indicate that more than 71 percent of adults, or 165.6 million people, read a newspaper in print or online in the last week. In addition, 80 percent of adults in households earning $100,000 or more read a newspaper in print or online during that same time period.

Finally, on Oct. 25, NAA released a statement designed to put ABC's circulation figures in their proper context. The statement, which focused on newspapers' changing business models and strong audience across print, digital and mobile platforms, was featured in national and trade coverage. In the months ahead, NAA will continue to tell the newspaper value story to media buyers, reporters and other industry observers.


John F. Sturm
NAA President and CEO





NAA News


Digital Case Study

Ohio newspaper finds success with new entertainment site
The launch of a separate entertainment site for the Akron Beacon Journal has brought in new advertisers at no extra cost to the newspaper. The site, the330.com, was added in response to the sales team’s challenges in finding restaurants to advertise on the paper’s main site. MORE


Readership

Conference session examines young-reader strategies
The Newsroom Barometer, a recent survey of editors worldwide, cited declining interest among young readers as the greatest threat to the future of newspapers. Although the survey by McKinsey and Co. and the World Editors Forum justifies editors' concerns, there are those who are succeeding with younger audiences. The best of them will share strategies for reaching the younger demographic in a special session on "How to Engage Young Readers and Audiences" at the 12th Readership Conference & Expo Nov. 16-17 in San Francisco. MORE




Fellowship

Wanted: future industry leaders
The NAA Foundation is offering a new career development opportunity for up-and-coming managers of color. Ten fellows will be selected for the six-month PowerMind program. Major features include: a webinar series on networking, personal branding, career strategizing and more; one-on-one conversations with senior newspaper advisers about achieving success; and attendance at NAA's 2011 mediaXchange conference in Dallas. Deadline to apply for this free program is Nov. 5. MORE


Webinars

Upcoming sessions address advertising issues
Mark your calendar for Nov. 9, when morning and afternoon webinars will focus on two important ad sales topics. First up at 11 a.m. ET is an automotive industry overview with Art Spinella of CNW Research (free to NAA members). Then at 2 p.m. ET, it's the beginning of a four-part series on digital ad sales from The Poynter Institute's News University (NAA members receive a special rate).


Advertising


Preview: Consumer spending a likely factor in economic growth
Bloomberg    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Economists surveyed by Bloomberg News in advance of this week's Commerce Department report predicted the U.S. economy probably grew at a faster pace in the third quarter, reflecting a pickup in consumer spending that bodes well for the recovery’s staying power. More

Target, Toys R Us, other retailers boost jobs for holidays
USA Today    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Increased online sales, more temporary stores and guarded optimism about the season are leading some retailers to expand their workforces more than usual for the holidays. The National Retail Federation predicts holiday sales will be up just 2.3 percent this year. More

Luxury sales rebound despite unemployment concerns
International Business Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A recent study by Bain & Co. indicates a strong surge in luxury sectors such as apparel, shoes, accessories, leather goods and perfumes as the industry rebounds from its first full-year decline in sales in 2009. More

Athlon Sports
Athlon Sports is a monthly newspaper-distributed magazine that will profile America’s elite athletes, provide preseason insights from the nation’s premier sports writers, and tell compelling sports stories from around the country. Additionally, Athlon Sports will provide newspaper publishers with relevant sports-themed content to enhance their print products and their websites. more


Digital


The iPad changes content consumption
iFreshNews    Share    Share on FacebookTwitterShare on LinkedinE-mail article
A new poll from Nielsen Research Company states that Apple has sold 8 million iPad units, breaking the insertion rate of the iPhone. More

Digital coupon use up in 2010
Editor & Publisher    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The number of manufacturers distributing digital coupons increased by more than 23 percent over a year ago, a Kantar Media report shows. More

Financial Times digital subscriptions jump 50 percent
MediaBuyerPlanner    Share    Share on
FacebookTwitterShare on LinkedinE-mail article
Digital subscribers for the Financial Times now number more than 180,000. The newspaper was one of the earliest adopters of an online paid subscription plan, a model now being tried by a variety of newspapers. More

Get Paid Every Time You Make an Advertiser's Phone Ring

Run an ad from your choice of over fifty national advertisers and get paid for each call or sale. Monetize house ads.
MORE


Competitors


Comcast offers online TV to TV subscribers
The Philadelphia Inquirer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More than a year after Comcast Corp. disclosed ambitious plans to create an online video service similar to cable TV, the Philadelphia company says it has made progress toward that goal with Xfinity TV. More

Magazines: It's about conversation, not information
FOLIO Magazine    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Living in an age of "digital distraction," magazine-based media companies must come to terms with what they're becoming and whether they're doing it by default or design, says Roger Fransecky, CEO of the Apogee Group. More

Business Models


Content and commerce: a marriage made in heaven
paidContent.org    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The Internet has disrupted both the media and the retail industries. Now, new business models are emerging that blend the two together, offering publishers a much-needed new revenue line. More

Politico, seeing a market need, adds a paid news service
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Politico, the website and free daily publication that brought a 24-7 cable news sensibility to political reporting, will begin a subscription news service focused on health care, energy and technology. More
 


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PRESSTIME Update
For more information about NAA, please contact Jeff Sigmund, jeff.sigmund@naa.org
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