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October 29, 2014

 




NAA News

I wasn't sure if Upworthy had lessons for newsrooms...until now. Here's why.
Upworthy has generated buzz with its admirable mission and enviable success. The website has shown that viral content can be about serious and substantive topics. It is worthwhile to look at how Upworthy strikes a balance from curation to collaboration.
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Only two days left for lowest NAA mediaXchange 2015 rate
Register for NAA mediaXchange 2015 by Friday to receive the lowest rate of $845! The event will take place from March 15-17, 2015, in Nashville. The theme of the conference will focus on the critical role newspaper media play in storytelling, in facing outward to our communities and improving the quality of our lives.
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Alert: Deceptive subscription renewal notices
Scammers have been sending deceptive subscription renewal notices to current subscribers of various newspapers. These notices falsely imply that they are sent on behalf of the named publication and falsely represent that the consumer is obtaining a favorable price. The scammers appear to operate under more than 40 different names, which include Circulation Billing Services, Publishers Billing Emporium, Readers Payment Service, and Associated Publishers Network.
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SPONSORED CONTENT


Newspaper media takes center stage during the Holiday Shopping season
“79 percent of adults have taken action as a result of seeing an advertisement in a print newspaper in the past 30 days, and more than half made a purchase,” writes NAA CEO Caroline Little. “These numbers indicate what we in the newspaper media business have always believed — that nothing connects advertisers with potential customers like we can. Newspapers engage consumers and influence purchasing decisions.”
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Scripps launches Podium to empower people to participate more in the political process
The E.W. Scripps Co. is arming the public with the power to stay informed and to influence their representatives in Washington. Its newest app, Podium, combines the company’s mission to educate and inform with the convenience of mobile technology. Podium filters news and information specific to the politicians and the legislation in which a user is interested.
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PRODUCT SHOWCASE
  AP Partners with Wochit to Provide Content

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Business Models


The newsonomics of the Sun-Times national/local network play
Nieman Lab
Coming to your hometown: A templatized, national/local, ready-to-go network of 70 news sites and apps that aim to make use of all the au courant digital news business knowledge of the day. It’s called the Sun-Times Network, and it’s the latest attempt to try to do local news at a national scale. It’s turnkey. The big question: who exactly will open the door?
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News companies as tech companies: Some venture capitalists say yes
Donald W. Reynolds Journalism Institute
For years, the drumbeat among venture capitalists has been that content is expensive and is not worth their investment. But we’ve seen a turnaround, and the question is, why now? The answer may simply be optimism. Hamish McKenzie and Sarah Lacy noted in Pando Daily that a number of content companies have flourished: Vice, Business Insider, Bustle, PolicyMic, NowThisNews, Vox and Upworthy.
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USA Today, WSJ, NYT top circulation list again
Capital New York
USA Today, The Wall Street Journal and The New York Times remained the most widely distributed U.S. newspapers during the six-month period ending Sept. 30, according to new data from the Alliance for Audited Media. USA Today leads in total average circulation — which includes both print and digital offerings — with 4,139,380, followed by the Journal at 2,276,207 and the Times at 2,134,150.
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Advertising


Papers: Consumers ready early for holidays
NetNewsCheck
Fall is a refreshing change of season, stimulating many to shake off the sluggishness of summer and embrace a more frenetic pace for life. Retailers and media look forward to autumn, as retail sales the accompanying advertising spending is skewed toward that part of the year. Recent forecasts on sales activity for the holiday season may make retailers and media enterprises giddy, or anxious or maybe a little bit of both.
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The State of Local Programmatic
Simpli.fi
Forrester Research, Inc. senior analyst Susan Bidel and Simpli.fi CEO Frost Prioleau reveal the results of a commissioned study prepared by Forrester Consulting on behalf of Simpli.fi at a webinar Aug. 14 entitled, "The State of Local Programmatic: 100 Local Media Execs Weigh In". The study surveyed 100 local media executives and their usage of programmatic marketing. Bidel and Prioleau will discuss the challenges and opportunities associated with selling targeted digital advertising solutions into local markets.
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Promoted by Simpli.fi


The politics of reforming digital audience metrics — don't underestimate the status quo
Poynter
Long-time critics of imprecise unique visitor and page view metrics have had reason to cheer in recent months. Both the Financial Times and Economist have started to offer advertisers the alternative of rates based on time spent rather than raw traffic numbers. Chartbeat corrected a major flaw in existing measures of time spent, then got its system “accredited” by the influential Media Ratings Council.
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PRODUCT SHOWCASE
  Obituary revenue is up by an average of 30%!

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South Bend eyes Notre Dame, native ad plans
NetNewsCheck
Notre Dame sports is in the DNA of South Bend, Indiana, where more is definitely more. That’s why Kim Wilson, publisher of the Schurz-owned South Bend Tribune, decided to flip the digital switch on its decades-old Notre Dame Insider sports vertical this year, adding continuous news updates and video to what had been a static, if profitable, venture. Wilson talks about the Notre Dame Insider and other revenue-diversifying efforts, including a native ad play that might raise hackles at other newsrooms .
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Competitors


CNN 'open' to airing scripted movies, Jeff Zucker says
Variety
CNN is “open” to the idea of airing scripted movies under its CNN Films banner, CNN Worldwide President Jeff Zucker said. Zucker made his remarks at a lunch in Los Angeles promoting upcoming CNN Films documentaries, which he called one of the three foundational components of the network’s lineup, along with breaking news and the regular series that have become an increasing part of its mix.
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Broadcast television is about to go the way of AM radio
Newsweek
The new streaming offerings from HBO and CBS are early signs that regular television is the new AM radio. TV is changing for a bunch of pressing reasons: We like to have more control over what we watch and when; streaming over the Internet works well now; we hate paying cable company prices. But more profoundly, television is changing for big, mega-trend reasons.
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How Facebook is changing the way its users consume journalism
The New York Times
Many of the people who read this article will do so because Greg Marra, 26, a Facebook engineer, calculated that it was the kind of thing they might enjoy. Mr. Marra’s team designs the code that drives Facebook’s News Feed — the stream of updates, photographs, videos and stories that users see. He is also fast becoming one of the most influential people in the news business.
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Digital


Nate Silver's model shows digital video winning for FiveThirtyEight
Digiday
Seven months after launching FiveThirtyEight as an standalone site under ESPN, founder Nate Silver is bringing his data-flavored journalism to video. Silver and FiveThirtyEight unleashed the first episode of “Signals,” a documentary film series that aims to tell compelling stories with data and analytics at the forefront. The premiere entry, the 17-minute featurette “The Man vs. The Machine,” examines the 1997 face-off between world chess champ Gary Kasparov and IBM’s Deep Blue supercomputer.
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NYT invests in Dutch 'iTunes for news' company
GigaOM
Blendle, a Dutch startup that sells access to news and other content from a variety of European media outlets on a per-article basis, says it has closed a Series A financing round of $3.8 million that was led by the New York Times Co. and German media giant Axel Springer. The company says it plans to use the money to expand to other European countries over the next several years.
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How can the media industry attract much-needed data scientists?
PBS Media Shift
Across industries, data scientists are the hot and scarce commodity to help organizations collect, clean, and analyze the growing sea of “big data.” Journalism has an acute need for data analysis, especially to monetize cutting-edge features and keep large, powerful institutions accountable.
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TRENDING ARTICLES
Missed last week's issue? See which articles your colleagues read most.

    Who dat? In New Orleans, The Times-Picayune is making print a little more regular (Nieman Lab)
How The Atlanta Journal-Constitution used Popsicles to boost digital engagement (NAA)
How Ebyline connects brands and publishers with freelancers (NAA)
The right stuff (Editor & Publisher)
The bottom line: Can Twitter make any money for newspapers? (Reynolds Journalism Institute)

Don't be left behind. Click here to see what else you missed.
 


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NAA Updates

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